Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
38,000 Edinburgh tech businesses compete for the same audience. We turn unsustainable CPCs into predictable pipeline.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Edinburgh technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid marketing spend isn't generating qualified leads yet.
Edinburgh's technology and SaaS sector is densely competitive but under-optimised. Most businesses default to Google and LinkedIn without strategy, inflating costs across the market. The finance and fintech clusters in the New Town financial district command premium CPCs. Businesses averaging £2,600/month spend are typically seeing 30–40% waste on audience misalignment and poor bid management.
The 3 places Edinburgh technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending £3,200/month across Google and LinkedIn with no pipeline attribution. Sales said leads were poor quality; marketing blamed the sales process. True CPA was unknown. LinkedIn campaigns were running to 'HR Directors at 100–5,000 employee companies'—too broad, too expensive.
Implemented account-based targeting on LinkedIn using a curated list of 120 high-fit accounts (ICP-matched from CRM); created role-based messaging for HR Directors, People Ops, and Finance stakeholders.
— Sarah M.
Chief Commercial Officer
Read the full case study →BEFORE → AFTER
Monthly Paid Marketing ROI · BEFORE
0.8:1 (losing money)
Monthly Paid Marketing ROI · AFTER
3.2:1 (£8,320 revenue per £2,600 spend)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your paid campaigns are generating qualified leads at 35–50% lower cost than industry average, with predictable pipeline tied directly to marketing spend. You'll understand which audiences and messages drive real deals, and your sales team receives leads they actually want to work.
Paid Audit & Market Position
We analyse your current spend across Google, LinkedIn, and programmatic channels. We map your actual customer acquisition cost against Edinburgh market benchmarks and identify which audience segments are performing—and which are draining budget. We interview your sales team to understand what 'qualified' truly means for your pipeline.
Audience & Competitive Mapping
Using first-party data (your CRM and analytics), we identify your highest-value customer profiles and buying triggers. We reverse-engineer competitor positioning on Google and LinkedIn to find uncontested keyword and audience niches where Edinburgh buyers actively search with intent.
Strategy & Channel Optimization
We build a three-channel strategy: Google Search focused on high-intent keywords (lower volume, higher conversion); LinkedIn ads built around account lists and buying committee roles; Programmatic Remarketing to warm audiences from your content and website. Each channel has distinct creative, messaging, and audience rules.
Campaign Build & Activation
We build campaigns in Google Ads, LinkedIn Campaign Manager, and your chosen DSP. We create landing pages and audience sequences tailored to each channel. We set up conversion tracking tied to your sales pipeline (not just form submissions), ensuring every pound is measured against actual business outcomes.
Continuous Optimisation & Scaling
For the first 90 days, we monitor performance daily, adjusting bids, audiences, and creative based on real conversion data. We pause underperforming segments, scale winners, and test messaging variations. After 90 days, we shift to monthly strategy reviews with you, scaling profitable channels and investing savings into new high-intent opportunities.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh technology & saas brand
The median technology & saas client after 6 months
See how your paid marketing spend compares to 200+ Edinburgh technology and SaaS businesses. Get your CPA, ROAS, and channel effectiveness benchmarked against your peers—and identify which competitors are outspending you on which channels.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results from paid marketing?
You'll see performance data within 2–3 weeks once campaigns are live. Meaningful optimisation and trend detection happens by week 6–8. Full ROI improvement (40%+ CPA reduction) typically lands at the 90-day mark. This timeline assumes reasonable budget (£2,000+/month) and realistic conversion volumes.
What if my sales team keeps saying leads are poor quality?
That's almost always a targeting or messaging misalignment issue, not a paid media problem. We start by defining 'qualified' with your sales team—job titles, company size, buying intent signals, budget signs. Then we rebuild audiences and messaging to match that definition precisely. Within 30 days, your sales team notices the difference.
Do you manage LinkedIn, Google, or both?
We build a multi-channel strategy tailored to your buyer journey. Typically, Google Search handles high-intent, bottom-of-funnel traffic. LinkedIn Ads drive mid-funnel awareness and account-based campaigns. Programmatic Remarketing nurtures warm audiences. We recommend and manage whichever channels make sense for your goals and budget.
I'm currently with another agency. Can you take over without losing momentum?
Yes. In Week 1, we conduct a full audit of your existing campaigns, preserving all historical data and performance insights. We identify what's working, pause what isn't, and implement our strategy in phases—no cliff drop-off. Most clients see improved performance within 2–3 weeks of the handover.
What's the minimum contract length and budget?
We recommend a 90-day initial engagement (minimum £2,400/month media budget + our management fee). This gives us time to optimise, collect statistically significant data, and demonstrate ROI. After 90 days, we move to month-to-month with quarterly strategy reviews. No long-term lock-in.
FREE · NO COMMITMENT · 48HR TURNAROUND