Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
Birmingham's tech & SaaS leaders are scaling smarter. We make every pound and dollar work harder for your pipeline.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Birmingham technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Stop burning cash on ads that don't convert.
Birmingham's 68,000 SMBs are locked in a competitive paid marketing race—average monthly spend sits at £2,400, but most see only 1.2x ROAS. Tech & SaaS businesses here face brutal CPCs (£15–£45 per click on competitive keywords), and LinkedIn spend rarely translates to qualified pipeline. The opportunity? Disciplined budget allocation, channel-first thinking, and creative that speaks to procurement teams—not vanity metrics.
The 3 places Birmingham technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Burning £3,200/month across Google Ads and LinkedIn with a cost per lead of £247—far above their £90 target. Sales complained they received 'marketing-qualified' leads that never became opportunities. Attribution was completely broken.
Rebuilt buyer journey mapping: separated cold (search + intent display) from warm (LinkedIn + retargeting). Reallocated 60% of budget to high-intent keywords in Google Search.
— Sarah M.
Head of Growth
Read the full case study →BEFORE → AFTER
Cost Per Qualified Opportunity · BEFORE
£412
Cost Per Qualified Opportunity · AFTER
£127
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month three, you'll know exactly which channels drive qualified pipeline and why. Most of our Birmingham tech & SaaS clients see 40–65% improvement in cost per lead and 2–3x better ROAS. More importantly, your sales team gets warm, ready-to-engage leads instead of high-volume noise.
Audit & Benchmark
We pull 12 months of performance data from your Google Ads, LinkedIn, and any other active channels. We map spend to actual pipeline and revenue—not just clicks. This reveals which campaigns are true profit drivers and which are expensive noise.
Buyer & Budget Strategy
We map your actual buyer journey—from awareness to decision. For Birmingham tech & SaaS, this usually means separating cold prospecting (search, intent-driven display) from warm nurture (LinkedIn, retargeting). We then allocate your monthly budget across channels based on their proven ROI and your sales velocity.
Creative & Messaging Refresh
Your ads often speak to features and benefits. We rebuild them around your buyer's actual pain and decision process. For SaaS especially, this means case studies, ROI proof, and social proof that procurement teams actually trust—not generic stock imagery.
Channel Activation & Testing
We launch optimized campaigns across your priority channels—usually Google Search for intent capture, LinkedIn for warm prospecting, and programmatic for retargeting. We run small tests first, measure cost per qualified lead, then scale what works.
Measurement & Scale
After 4–6 weeks of live data, we validate which channels are truly driving pipeline. We double down on winners, pause losers, and continuously optimize messaging and targeting. By month 3, your team sees a clear picture of cost per qualified lead and ROAS by channel.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham technology & saas brand
The median technology & saas client after 6 months
See how your paid marketing performance stacks up against 200+ Birmingham tech & SaaS businesses. Get channel-by-channel ROAS data, cost per lead benchmarks, and a personalized roadmap to improve your ROI.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from running my own Google Ads and LinkedIn campaigns?
It's not about the tools—it's about the strategy. Most businesses optimize campaigns in isolation without understanding buyer journey, channel fit, or true ROI. We start with your sales process and work backward to define which channels to invest in and why. We also catch waste fast—most in-house teams don't have time to test and iterate on creative and targeting the way we do.
What if our sales team doesn't follow up on leads quickly?
That's actually common and something we uncover early. If sales process is broken, no amount of lead generation fixes it. We'll help you audit lead quality, response times, and conversion rates—and often recommend sales process improvements alongside paid optimization. Better leads + better follow-up = real revenue.
How much should we budget for paid marketing each month?
It depends on your sales cycle, ACV, and growth target. We typically recommend starting at 15–25% of your monthly sales target for SaaS (e.g., if you want to generate £50K in pipeline per month, budget £7.5–£12.5K). After the first 2–3 months, we scale based on ROAS and cost per qualified lead. We'll give you a specific recommendation after your audit.
Do you manage the campaigns day-to-day, or just advise?
We manage end-to-end: strategy, creative, audience setup, bid management, weekly optimization, and reporting. You get a dedicated account lead and a weekly 15-minute sync to review performance and next steps. You're never in the dark, and we never ghost you.
How long before we see results?
First meaningful data (10–15 qualified leads, enough to assess ROAS) typically takes 4–6 weeks depending on your average deal size and sales cycle. By week 10–12, we have enough data to confidently optimize and rebalance budget. Major improvements in cost per lead and ROAS are visible by month 3.
FREE · NO COMMITMENT · 48HR TURNAROUND