Built for Technology & SaaS Brands That Have Outgrown Their Last SEO Agency.
SEO built for SaaS. Rank for the searches that convert. Stop paying £2,400/mo to channels that don't deliver qualified leads.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Birmingham technology & saas is a different game.
We’ve run SEO here. We know what it takes.
68,000 Birmingham tech firms compete for visibility. You shouldn't lose.
Birmingham's tech & SaaS sector is growing faster than London's competitive saturation allows, but visibility is fragmented. Most businesses here default to paid channels (Google Ads, LinkedIn) because organic search feels too slow—yet the market data shows businesses ranking in positions 1–3 capture 68% of qualified inbound inquiries. Your competitors in Digbeth and Brindleyplace are already optimising for 'SaaS solutions [industry]', 'software for [vertical]', and 'tech consulting Birmingham'. The cost-per-lead from organic search is 60–70% lower than PPC. Your window to dominate category keywords is open—but narrowing fast.
The 3 places Birmingham technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Growing fast but invisible. Competitors ranked for 'manufacturing ERP solutions', 'supply chain software Birmingham', and 'inventory management SaaS'. Client spent £2,800/mo on Google Ads with 15–18 leads/month at £185/lead. Organic visibility was near-zero. Leadership wanted sustainable lead channels and lower CAC before Series A fundraising.
Mapped 34 high-intent keywords combining vertical + geography + buyer intent. Prioritised 12 quick-win keywords expected to rank within 60 days.
— Sarah M.
VP Marketing & Growth
Read the full case study →BEFORE → AFTER
Monthly Organic Leads · BEFORE
0
Monthly Organic Leads · AFTER
38
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll own page one for 12–18 high-intent keywords in your vertical. You'll see organic traffic rise 180–320%, qualified lead volume increase 40–80%, and cost-per-lead drop from £85–£220 (PPC) to £35–£75 (SEO). Your sales team gets steady inbound, your content becomes a lead generation asset, and your PPC spend becomes optional—not essential.
Audit & Competitor Intelligence
We crawl your site, analyse your current rankings, and map what your closest 5 competitors own on page one. We identify 40–80 high-intent keywords specific to your vertical + Birmingham market where you're invisible today but competitors rank.
Technical SEO & On-Page Optimisation
We fix crawlability issues, page speed, core web vitals, and schema markup. Every page is re-optimised for target keywords—title tags, meta descriptions, headers, internal linking—with Birmingham + vertical specificity baked in.
Content Strategy & Topic Clusters
We build a pillar-and-cluster content framework around your 3–4 core service pillars. Each pillar links to 8–15 supporting pages targeting long-tail, buyer-intent keywords. Content calendar prioritises quick wins (30–60 days to ranking) alongside authority pieces (90–180 days).
Link Authority & Off-Page Optimisation
We secure 8–15 contextual backlinks from industry directories, local business sites (Digbeth & Brindleyplace community platforms), and relevant B2B publications. Each link is placed in topically relevant context, not generic directory listings.
Reporting, Iteration & Sustained Growth
Monthly performance reviews track rankings, organic traffic, lead volume, and cost-per-lead. We adjust content calendar, identify new keyword opportunities, and double down on winners. You'll see ranking velocity (new positions on page 1) and measurable pipeline impact.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham technology & saas brand
The median technology & saas client after 6 months
A step-by-step guide to ranking for the searches your buyers are already making—without waiting 12 months or spending £15,000+ on agencies. Includes keyword mapping, competitor analysis, and a 6-month execution timeline built for Birmingham's tech ecosystem.
Median result across 12 technology & saas SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until I see rankings and leads from SEO?
Quick wins (page 1 rankings) typically appear in 45–90 days for less competitive keywords. Authority pieces targeting harder keywords take 120–180 days. Qualified lead volume usually starts in month 2–3 and grows meaningfully by month 5–6. We prioritise speed + quality from day one.
What's your retainer starting price for Birmingham tech & SaaS businesses?
SEO retainers for SaaS typically start at £1,500–£2,200/month (tier 1: audit + on-page optimisation + foundational content). Most clients move to £2,800–£4,500/month (tier 2: full content strategy + ongoing optimisation + link building) by month 3 once quick wins prove ROI. We're transparent about costs upfront; no hidden fees.
Do you do Google Ads or just SEO?
We specialise in SEO. However, we often recommend running small Google Ads campaigns (£300–£800/month) *alongside* SEO for 3–6 months to validate keyword intent while organic rankings build. Once SEO traffic scales, most clients reduce or pause PPC. We can recommend trusted PPC partners if you need integrated support.
What makes SEO better than LinkedIn or other channels?
LinkedIn is great for brand awareness and relationship building, but prospects make buying decisions after researching *on Google*. SEO captures people at intent-rich moments—when they're actively searching for solutions. LinkedIn alone typically generates 30–40% lower conversion rates than organic search for B2B SaaS. Ideal strategy: use LinkedIn to nurture + build brand; use SEO to capture active demand.
Will this work for my specific vertical (manufacturing, fintech, healthcare, etc.)?
Yes. We have proven case studies in manufacturing, fintech, healthcare, retail software, and B2B SaaS across the Midlands. Each vertical has different keyword patterns, buyer journeys, and competition levels—we customise strategy accordingly. The core SEO principles (technical excellence + intent-aligned content + authority) apply universally; tactics vary by industry.
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