Built for Technology & SaaS Brands That Have Outgrown Their Last SEO Agency.
While everyone fights for generic B2B tech searches in Silicon Roundabout, the fastest-growing London SaaS companies are building content that captures buyers 90 days before they're ready.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
London technology & saas is a different game.
We’ve run SEO here. We know what it takes.
London's 40,000 tech companies are competing for the same 600 B2B buyer keywords
London is Europe's largest technology hub, with over 40,000 tech companies generating more than $15 billion in venture investment annually. The concentration of B2B technology buyers in London's financial district, Canary Wharf, and Tech City creates a unique organic search opportunity — but also extreme competition for generic terms. B2B technology buyers in London complete 62% of their purchase research before first contact with a vendor, making organic search the highest-leverage pre-sales channel available.
The 3 places London technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Entirely dependent on paid LinkedIn and Google Ads for pipeline, with a £22k/month ad spend generating inconsistent MQLs at £340 CAC
Built a 40-piece educational content programme targeting the 'problem-aware' searches HR leaders run before entering any vendor evaluation process
— Alex K.
VP Marketing, HR Tech SaaS
Read the full case study →BEFORE → AFTER
Monthly organic pipeline contribution · BEFORE
0 MQLs
Monthly organic pipeline contribution · AFTER
34 MQLs
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 12–18 months, organic search contributes 25–40% of your total pipeline — with a content moat that compounds quarter over quarter and a CAC from organic 70% lower than your paid channels.
ICP-to-Keyword Mapping
We map your Ideal Customer Profile to the exact searches they run at every stage of their buying journey. For London B2B tech companies, this typically uncovers 200–500 rankable keywords your competitors haven't targeted at category level.
Technical & Structural Foundation
We fix the technical issues limiting your organic performance — crawl efficiency, Core Web Vitals, structured data, and internal linking architecture. B2B tech sites built on WordPress or Webflow often have 15–25 technical issues suppressing rankings.
Content Moat Build
We create the educational content your ICP searches for before entering your sales cycle — comparison guides, ROI calculators, industry-specific use case pages, and problem-solution articles. Each piece is built to rank, to link, and to pre-sell your solution.
London Tech PR & Authority
We build domain authority through UK tech media placements (TechCrunch UK, Sifted, Computer Weekly, City A.M. Tech), product review site optimisation (G2, Capterra, TrustRadius), and data-led content that earns editorial links from London's tech press.
Pipeline Attribution & Optimisation
We connect organic traffic to your CRM so you can see which content pieces are contributing to pipeline and closed deals. Monthly reporting on organic pipeline contribution gives your board the metrics they care about.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London technology & saas brand
The median technology & saas client after 6 months
Where does your London tech company's organic pipeline stand vs. category peers? This report shows the content gaps, keyword opportunities, and authority benchmarks for 8 B2B tech verticals in the London market.
Median result across 12 technology & saas SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How does B2B tech SEO differ from B2C SEO?
B2B tech SEO targets much longer buying cycles (60–180 days) with multiple stakeholders. You need content for each stage — problem-aware, solution-aware, and vendor-comparison — and for each persona (technical, commercial, executive). Volume is lower than B2C, but a single converted visitor can be worth £10k–£500k in ARR.
Can a London startup compete with US tech giants in organic search?
Yes — with the right strategy. US giants target high-volume generic keywords. The opportunity is in UK-specific regulatory content, adjacent problem searches, and niche use-case pages where your specific positioning wins. Our fintech clients consistently outrank US competitors for UK-specific searches despite having 1% of their domain authority.
How do you measure SEO ROI for a London B2B tech company?
We connect organic traffic to your CRM from day one — tracking which content pieces generate MQLs, SQLs, and closed deals. Monthly reporting shows organic pipeline contribution, organic CAC, and organic ARR generated. No vanity metrics.
Is content marketing the right SEO strategy for a London fintech company?
For FCA-regulated companies, content marketing is the only defensible strategy. Technical SEO and backlinks matter, but the content that earns links, builds authority, and generates qualified leads is educational content within UK regulatory constraints. Our fintech clients benefit from UK-specific compliance expertise — FCA, PSD2, Consumer Duty — that generic agencies cannot match.
How important is technical SEO for London tech companies?
Critical — and often neglected. B2B tech sites built on headless frameworks or complex CMSs frequently have rendering issues, crawl budget problems, and poor Core Web Vitals that suppress rankings regardless of content quality. Technical fixes often unlock significant ranking improvements before a single new piece of content is created.
FREE · NO COMMITMENT · 48HR TURNAROUND