Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
The London SaaS and software companies hitting 6x+ ROAS aren't spending more — they're targeting buyer intent more precisely, layering decision-maker audiences on LinkedIn, and converting traffic with messaging that actually addresses their true buying criteria.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
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EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
London technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
London technology companies waste £4.2M per year on unoptimised Google Ads and LinkedIn campaigns
London's technology sector generates £87 billion in annual economic output and attracts more venture capital than any European city. Yet 74% of London tech companies running paid media are operating with unmapped sales funnels, no LinkedIn audience layering, and generic creative that speaks to features instead of business outcomes — creating the conditions where budget scales faster than pipeline. The brands winning in London tech paid media aren't outspending competitors; they're outsegmenting them. They understand that a CTR of 4.2% on generic 'software solutions' search terms is worthless — a 0.8% CTR on 'financial compliance software for UK fintech' is where qualified leads come from.
The 3 places London technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads campaigns were scattered across generic fintech keywords, LinkedIn was targeting 'Finance Directors' broadly across the UK, and ad creative was feature-focused. Sales team reported 82% of leads were unqualified or early-stage.
Mapped the true buying committee: API platform adoption required buy-in from both DevOps director AND Chief Information Security Officer. Rebuilt LinkedIn targeting to reach both roles separately with different messaging.
— Sarah M.
VP Growth, London Fintech Platform
Read the full case study →BEFORE → AFTER
Qualified Lead Volume · BEFORE
140/month
Qualified Lead Volume · AFTER
588/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, London tech clients typically reach 5–7x ROAS on Google Ads and 3–6x on LinkedIn — with a 60–75% improvement in lead quality, a clear pipeline attribution model, and a budget allocation strategy that scales profitably as the business grows.
Sales Funnel & Buyer Mapping
We interview your sales team to map your true buying criteria — the actual questions, timelines, and concerns of your ICP. Most tech companies claim their ICP is 'enterprise SaaS companies' when it's really 'fintech companies with £100M+ ARR, implementing Open Banking in the next 12 months, already using Salesforce'. This specificity becomes the foundation for all targeting.
Paid Media Audit & Waste Identification
We audit your Google Ads, LinkedIn, and Meta accounts — identifying unmapped keywords, broad match sprawl, unqualified audiences, and creative misalignment. Most London tech accounts have 12–18 fixable issues in week one: broad match dominating, negative keyword gaps, duplicate ad groups, low-intent keywords spending.
Intent-Based Campaign Architecture
We rebuild Google Ads around intent tiers — problem awareness, solution evaluation, vendor comparison, and decision. Each tier gets dedicated keywords, ad copy, and landing pages. LinkedIn campaigns are restructured by audience segment (IT directors at £50M+ companies vs. marketing directors at scale-ups) with different messaging for each.
Creative & Landing Page Alignment
We rewrite ad copy to lead with outcomes not features — 'cut data integration time by 60%' instead of 'API-first architecture'. Landing pages are rebuilt to match ad messaging and answer the specific buying questions for each audience segment. Google callout extensions are updated to address objections.
Pipeline Reporting & Optimisation
Monthly reporting on pipeline contribution (not just leads), cost per qualified lead, deal close rate by campaign, and customer acquisition cost by channel. We recommend budget shifts based on which campaigns are feeding high-quality deals to sales, not just raw lead volume.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London technology & saas brand
The median technology & saas client after 6 months
See how your London tech company's paid media performance compares to top-performing SaaS and software brands — with the exact keyword strategies, LinkedIn audience definitions, and pipeline-to-CAC benchmarks we see across our London tech portfolio.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
What's a reasonable Cost Per Lead for B2B SaaS in London?
For intent-based, qualified leads from Google and LinkedIn, expect £45–£180 depending on deal size and sales cycle length. Early-stage awareness leads cost £20–£40. The key metric isn't cost per lead — it's cost per qualified lead and cost per close-won customer. A £150 CPL that closes 40% of the time is better than a £40 CPL that closes 5%.
Should we focus on Google Ads or LinkedIn for B2B tech?
Both, but with different roles. Google captures problem-aware buyers actively searching for solutions. LinkedIn reaches decision-makers before they start searching — allowing you to influence their vendor selection criteria. Top London tech companies allocate roughly 55% to Google (capturing active demand) and 35% to LinkedIn (creating demand with decision-makers), with 10% to retargeting and testing.
How do you account for long B2B tech sales cycles in paid media ROI?
We use pipeline-based attribution instead of last-click attribution. Your Google Ads might generate the lead, but LinkedIn might provide the touchpoint that moves them to evaluation stage. We credit all channels that contributed to the opportunity, not just the one that closed it — giving you an honest view of which paid channels actually drive deals.
Can you manage paid media if our sales team is remote or distributed?
Yes — actually better than in-office. Remote sales teams use CRM tools more rigorously, which gives us better pipeline data. We integrate with Salesforce, HubSpot, or Pipedrive to track which campaigns actually generate closed deals, regardless of where your sales team is located.
How do you handle paid media attribution for long, multi-touch sales cycles?
We implement multi-touch attribution through your CRM (Salesforce, HubSpot) that tracks which campaigns, keywords, and audiences contributed to each opportunity. This reveals which paid channels accelerate deals vs. which just generate early-stage interest. We then allocate budget toward the channels that shorten sales cycles and improve close rates.
FREE · NO COMMITMENT · 48HR TURNAROUND