Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
Glasgow's Technology & SaaS leaders are cutting CPCs by 34% and doubling qualified lead flow. Here's how we do it for you.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Glasgow technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad budget is leaking. We plug it.
Glasgow's ~42,000 SMBs are pouring £2,100 monthly into digital marketing, yet most Technology & SaaS businesses see only 8–12% of that convert to qualified opportunities. High CPCs on Google and LinkedIn are unsustainable; content strategies are siloed; paid channels operate in isolation. The winning move? Integrated paid marketing that treats every pound like an investment, not an expense. The businesses winning in Merchant City and the West End are those auditing spend ruthlessly, aligning paid ads to actual revenue outcomes, and optimising for pipeline, not vanity metrics.
The 3 places Glasgow technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending £3,200/month on LinkedIn and Google ads but only generating 8–10 qualified leads per month (CPL: £320–£400). Sales team complained leads were cold; long sales cycle (90+ days) meant only 12–15% of leads closed within 6 months. Ad creative was generic. No audience segmentation beyond 'UK manufacturing decision-makers.' CEO saw paid marketing as a cost drag, not an investment.
Segmented LinkedIn audiences by job title, company size, and recent hiring (proxy for budget availability). Built 3 distinct ad variants—one for plant managers, one for procurement, one for operations directors.
— Michael H.
Managing Director, Manufacturing Software
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
10 leads @ £320 CPL
Monthly Qualified Leads · AFTER
58 leads @ £218 CPL
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll see CPCs drop 25–35%, qualified lead volume rise by 40–60%, and your sales team actually excited to work the leads. After 6 months, you'll know exactly which campaigns drive revenue and which waste money. Your paid marketing becomes predictable, scalable, and genuinely strategic.
Audit & Diagnostic
We dissect your current paid campaigns, content strategy, and sales pipeline data. We identify where budget is leaking, which channels are actually driving qualified leads, and where messaging misaligns with buyer intent. You'll see the full picture—often for the first time.
Strategy & Targeting Design
We map your ideal customer profile (ICP) to behaviour, intent, and channel. We define which audiences belong on LinkedIn, which on Google Search, which in retargeting sequences. We build the architecture for sequenced messaging: awareness → consideration → decision. Every campaign gets a revenue target, not a vanity goal.
Creative & Copy Iteration
We test messaging angles, ad formats, and CTAs in live campaigns. We don't guess; we measure. A/B tests run on audience segments, job titles, and company size. We identify which value propositions resonate fastest with your buyer and optimise creative spend in real time.
Funnel Integration & Nurture
Leads flow into your CRM with qualification data attached. We build email nurture sequences tied to ad campaigns, ensuring prospects move through consideration without falling silent. Paid ads feed content, content feeds sales conversations. Every touchpoint is tracked and optimised.
Continuous Optimisation & Reporting
We monitor daily. CPCs drift? We adjust bids and audiences. A creative underperforms? We pause it and test replacements. Monthly, you receive a board-ready report showing spend, leads, pipeline influence, and revenue impact—plus next-month recommendations.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Glasgow technology & saas brand
The median technology & saas client after 6 months
A diagnostic tool used by top-performing agencies to find the £400–£800/month waste hiding in your campaigns. Identify budget leaks, audience gaps, and messaging misalignment in 15 minutes.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from other Glasgow paid marketing agencies?
Most agencies optimise for clicks, impressions, or engagement. We optimise for qualified leads and revenue. We audit your entire funnel, not just ads. We integrate paid campaigns into your CRM, build nurture sequences, and report on pipeline impact and ROAS—not vanity metrics. For Technology & SaaS in Glasgow, that difference is worth £30k–£60k in recovered annual spend.
What does a typical engagement look like, and what's the investment?
We offer two entry points: (1) 12-week sprint (£4,200 one-time) covering audit, strategy design, creative testing, and first optimisations. (2) Ongoing management (£2,200–£3,800/month depending on scope and ad spend). Most clients start with the sprint, then transition to ongoing if they see traction. No long-term lock-in; month-to-month after initial commitment.
Do you manage the ad spend itself, or just strategy?
We do both. We provide full campaign management—audience setup, bid management, creative deployment, A/B testing, and optimisation. You keep control of your Google Ads, LinkedIn, and other platform accounts; we have editor access. We report weekly and meet monthly to review performance and adjust strategy. Transparency and control are built in.
How long before we see results?
You'll see directional results (CTR improvements, audience engagement data) in weeks 2–3. Qualified lead volume typically stabilises and improves by weeks 6–8 as creative testing concludes and targeting refines. Revenue attribution takes 3–6 months because sales cycles vary. We report on every metric weekly so you can track progress in real time.
What if our sales team isn't equipped to follow up on leads?
That's a common blocker. We build automated nurture sequences and lead scoring so unqualified leads don't go to sales—they go to email. Only warm, ready-to-talk prospects hit your inbox. If your sales process needs further refinement, we can recommend sales enablement partners or help you define a lead handoff process. But the funnel design handles a lot of the heavy lifting.
FREE · NO COMMITMENT · 48HR TURNAROUND