Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
We make every pound work harder through precision targeting and conversion-first strategy tailored for SaaS and technology founders.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Manchester technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Manchester tech budgets are bleeding on wasted ad spend.
Manchester's technology and SaaS sector commands ~£2,800 average monthly marketing spend per business, yet most budgets leak through inefficient channel selection and poor lead qualification. Competition for ad real estate is intensifying—CPCs across Google and LinkedIn are rising 18% YoY—forcing smarter teams to shift from volume plays to conversion engineering. The Northern Quarter's startup density and Spinningfields' corporate tech presence create a bimodal market: lean, hungry founders fighting established players for visibility. Businesses that master paid marketing strategy in this landscape gain 3–4x ROI advantage over generalist competitors.
The 3 places Manchester technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite high brand awareness in fintech circles, their Google Ads campaigns were pulling in lots of interest from unqualified SMBs and solo consultants—tire-kickers who'd never buy enterprise software. LinkedIn was untapped. CAC was £380 and payback was 14 months, making growth math impossible.
Segmented Google Ads audiences by company size, industry vertical, and job title intent; paused broad-reach campaigns and shifted 40% of budget to high-intent keywords with negative keyword lists targeting unqualified segments.
— Sarah T.
Founder & CEO
Read the full case study →BEFORE → AFTER
Cost Per Qualified Opportunity · BEFORE
£1,200
Cost Per Qualified Opportunity · AFTER
£340
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By week 12, you'll have a paid marketing engine running at 3–4x efficiency versus baseline—lower CPLs, higher-quality leads, and a predictable monthly pipeline fed by data-driven campaigns. More importantly, you'll understand exactly which audiences, channels, and messages drive your business forward.
Audit & Market Baseline
We analyse your current paid campaigns, website conversion paths, and competitive landscape specific to Manchester's technology and SaaS sector. We benchmark your metrics—CPL, CPC, conversion rate—against top performers in your industry segment and build a clear picture of leaks and inefficiencies.
Strategy & Audience Definition
We map your ideal customer profile to specific Manchester-based buyer personas, then construct layered audience segments for Google Ads and LinkedIn. We define the buyer journey stages—awareness, consideration, decision—and assign the right channels and messaging to each.
Campaign Build & Activation
We restructure or launch new campaigns with conversion-focused settings: broad match keywords paired with negative keywords, intent-based LinkedIn audiences, and granular ad copy testing. Each campaign is built for measurement—tracked conversion events, UTM tagging, and lead quality scoring.
Optimisation & Lead Qualification
For 6–8 weeks, we continuously refine bids, audiences, and creatives based on live performance. We integrate lead scoring to separate true prospects from low-intent clicks, feeding back insights to your sales team on lead quality and buyer readiness.
Scale & Long-Term Roadmap
Once we've identified winning audiences and messaging, we scale budgets to high-performing segments and plan your next quarter's priorities—whether that's expanding to new channels, building content retargeting, or launching ABM on LinkedIn for enterprise accounts.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester technology & saas brand
The median technology & saas client after 6 months
Download our free guide—built on data from 50+ Manchester technology and SaaS businesses—to see exactly which channels, audiences, and tactics are driving qualified leads right now, and where most teams are wasting budget.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from other Manchester digital marketing agencies?
We specialise exclusively in paid marketing strategy and execution for SaaS and technology businesses. We don't offer generic 'full-service' marketing; we go deep on channels and audiences that drive qualified leads for your specific business model. Our team has scaled B2B SaaS campaigns from £500K to £5M+ budgets and understands the metrics that matter to founders and growth leaders—LTV, CAC payback, and runway, not just clicks or impressions.
What's the minimum budget or contract length to work with you?
We typically work with businesses spending £2,500–£8,000/month on ads or ready to launch a paid strategy at that scale. Contract lengths are flexible—we usually start with a 3-month engagement (12 weeks) to prove strategy and results. If we don't hit agreed benchmarks, we work with you free until we do. No long-term lock-in; we earn your trust every quarter.
How long before we see results?
You'll see early performance signals in weeks 2–3 (traffic, impressions, clicks). Meaningful improvements in CPL and lead quality typically appear by week 6–8. By week 12, most clients see 30–50% CPL reduction and 2–3x lead volume increase if the strategy is right and the product market fit exists. If we're not on track by week 12, we continue optimising at no additional cost.
Do you also do SEO, content marketing, or social media strategy?
No. We focus exclusively on paid marketing—Google Ads, LinkedIn, and Meta. For a holistic digital strategy, we partner with trusted SEO and content specialists in Manchester, but our core expertise is paid channels. This specialisation means you get deep strategy and execution in paid, not shallow work across five channels.
What if our product doesn't have product-market fit yet? Can paid marketing help?
Good question. Paid marketing amplifies demand but doesn't create it. If your product isn't converting free trials or free users at 15%+ conversion rate, paid campaigns will just amplify a broken funnel. We'll be honest about this in our initial audit. If that's the case, we'll recommend a pivot to product work first, then paid marketing once PMF is clear. We'd rather tell you the truth than waste your budget.
FREE · NO COMMITMENT · 48HR TURNAROUND