Built for Technology & SaaS Brands That Have Outgrown Their Last Social Media Agency.
75,000 SMBs in your market spend £2,800/month on digital. Most waste it on channels that don't convert. Here's what actually works.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Manchester technology & saas is a different game.
We’ve run Social Media here. We know what it takes.
Manchester Tech leaders are ditching high-CPC ads for community-driven growth
Manchester's technology and SaaS sector is hyper-competitive but underfunded on social strategy. Most businesses in Northern Quarter and Spinningfields run reactive content plays—posting without purpose. LinkedIn sits dormant. The businesses winning aren't spending more; they're being strategic about where they spend. Social media in this market isn't a brand exercise—it's a pipeline builder, and most agencies treat it like decoration.
The 3 places Manchester technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They were spending £4,200/month on Google Ads and LinkedIn Ads but only 6-8 qualified leads per month. Cost per lead was £525–£700. Their LinkedIn company page had 300 followers, mostly competitors and recruiters. No organic pipeline.
Repositioned their founder as a thought leader in healthcare compliance and SaaS scaling. Built a LinkedIn content strategy around 'lessons learned from 0 to £300k ARR'.
— Sarah M.
CEO
Read the full case study →BEFORE → AFTER
Monthly qualified leads from social · BEFORE
0–2 (organic), 6–8 (paid)
Monthly qualified leads from social · AFTER
28 (organic), 3 (paid, repurposed budget)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a predictable social media engine that generates qualified leads at a fraction of your current CPC. Your LinkedIn won't be a ghost town—it'll be a pipeline builder. Your content will convert, and your sales team will know exactly which social channels are feeding them real opportunities.
Social Audit & Competitive Intelligence
We map your current presence across LinkedIn, Instagram, Twitter, and emerging platforms. We identify what's working, what's wasteful, and where your competitors are winning in Manchester's crowded tech landscape. We also benchmark your engagement and reach against industry standards for SaaS businesses similar to yours.
Strategy & Messaging Framework
We build a messaging architecture that reflects your unique value, resonates with your ICP (ideal customer profile), and converts browsers into buyers. This isn't generic LinkedIn tips—it's your story, your proof, your differentiation. We create a 90-day content calendar aligned to your sales cycle.
Content Production & Community Building
We produce high-performing content assets: long-form articles, carousel posts, video scripts, thought leadership pieces, and community engagement plans. Every piece is designed for your platform and optimized for your audience's behaviour. We run and manage your social accounts, not just post to them.
Lead Capture & Nurture Integration
We connect your social presence to your CRM and email marketing. Engagement on social triggers nurture sequences. Followers become prospects. Prospects become customers. We build landing pages, lead magnets, and conversion pathways specifically designed for your social audience.
Measurement, Optimization & Scaling
We track what matters: pipeline influenced by social, cost per qualified lead, conversion rates, and revenue attribution. Monthly, we optimize based on data. What's working gets amplified. What isn't gets paused. You get a clear dashboard showing social's contribution to your bottom line.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester technology & saas brand
The median technology & saas client after 6 months
Get a free, personalized audit of your social media presence versus Manchester competitors. See where you're losing qualified leads, which channels your peers are dominating, and exactly what to fix first.
Median result across 12 technology & saas Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is your approach different from hiring a social media manager in-house or using a cheaper agency?
Most in-house managers post content; they don't strategise revenue generation. Cheaper agencies treat social as a separate channel from your sales funnel. We build social as a lead generation machine. We connect content to CRM, track pipeline attribution, and optimise for qualified leads, not followers. You're paying for strategy and execution tied to your bottom line, not just content output.
We're already spending £2,800/month on digital. Where does your retainer fit?
Our typical retainer for a Manchester tech or SaaS business is £2,000–£4,500/month depending on scope (content production, community management, paid social, reporting). Most clients redirect £1,200–£2,000 of their existing ad spend to social strategy instead—so the net investment is £800–£2,500 more, but they save that back in reduced CPCs within 90 days. We also offer performance-based pricing: lower base fee + bonus if we hit lead targets.
How long before we see qualified leads from social media?
First leads typically appear within 6–8 weeks (once strategy is live and content builds momentum). Measurable cost per lead improvements happen by week 12. Full pipeline impact (predictable monthly volume) takes 4–6 months. That said, if you have an existing audience, we can see traction faster. We'll give you a realistic timeline after the audit.
What if we already have a LinkedIn presence or content calendar?
We'll audit it. Honestly, most Manchester tech companies have a LinkedIn presence that's not working—generic posts, no engagement strategy, no connection to sales. We'll either optimise what's there or rebuild it from scratch if necessary. If you have a content calendar, we'll assess whether it's strategy-driven or just activity-driven. Most need complete repositioning.
Do you manage our social accounts, or do we?
That's your choice. Most clients prefer we manage day-to-day posting, community engagement, and monitoring (you stay in the loop via reports). Some prefer we build the strategy and your team executes. Some split it: we manage LinkedIn, you manage internal channels. We're flexible, but full management usually yields better results because it ensures consistency and real-time community responsiveness.
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