Free Tool
SEO ROI Calculator
Find out how much revenue a top-3 Google ranking could generate for your business. Enter your numbers and see your projected return on investment.
Your current situation
Tell us about your website and business today.
How many visitors arrive from organic search each month
% of visitors who become leads or customers
Average revenue per conversion
Your SEO goals
Where you rank now vs. where you want to be.
Your typical Google position for target keywords
Where you want to rank after SEO investment
What you plan to invest each month in SEO
Your SEO ROI estimate
Current monthly revenue
$25K
Projected monthly revenue
$110K
Additional monthly revenue
+$85K
Annual revenue increase
+$1.0M
+3317%
Annual ROI
+6,833
New visitors/mo
1mo
Payback period
Based on moving from #8 to #3 — industry avg CTR data
Want a personalised SEO strategy?
These are estimates. Our proposal builder gives you a tailored plan with realistic targets based on your specific industry and market.
How this calculator works
We use real click-through rate data by search position to estimate the traffic uplift from ranking improvements, then apply your conversion economics to project revenue impact.
CTR by position
Position #1 gets ~27.9% of clicks. Position #5 gets ~5.4%. We use industry-average CTR data from studies covering millions of search queries.
Traffic projection
We estimate your implied search volume from your current traffic and position, then apply the target-position CTR to project additional monthly visitors.
Revenue modelling
Additional visitors × your conversion rate × your average order value = projected additional revenue. ROI is calculated against your monthly SEO investment.
Google CTR by search position (industry average)
| Position | Avg. CTR |
|---|---|
| #1 | 27.9% |
| #2 | 15.8% |
| #3 | 10.6% |
| #4 | 7.4% |
| #5 | 5.4% |
| #6 | 4.0% |
| #7 | 3.0% |
| #8 | 2.4% |
| #9 | 2.0% |
| #10 | 1.6% |
Source: Backlinko, Advanced Web Ranking. Averages across all industries and query types.
Frequently asked questions
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