Built for Technology & SaaS Brands That Have Outgrown Their Last Social Media Agency.
42,000 Glasgow SMBs spend £2,100/month on digital marketing. Most waste it on channels that don't generate qualified leads.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Glasgow technology & saas is a different game.
We’ve run Social Media here. We know what it takes.
Your LinkedIn isn't converting. Here's why, and how to fix it.
Glasgow's Technology & SaaS sector is competing harder than ever for attention on social platforms, yet most businesses default to broad-reach tactics that bleed budget without delivering pipeline. LinkedIn is where your buyers actually spend time, but posting alone won't convert them—you need strategic community-building paired with intent-driven content. The cost-per-lead crisis isn't inevitable; it's a signal that your social strategy isn't aligned with your sales cycle.
The 3 places Glasgow technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Running LinkedIn ads with a 4.2% conversion rate and CPL of £187. Organic posts weren't building community, and sales team complained of low-intent leads. Monthly ad spend was £1,800 with only 9–10 qualified leads.
Segmented audience by buyer persona (project managers vs. operations directors) and created role-specific messaging for each segment
— Sarah M.
Marketing Director
Read the full case study →BEFORE → AFTER
Cost per qualified lead · BEFORE
£187
Cost per qualified lead · AFTER
£99
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll see a measurable drop in cost per qualified lead—typically 40–60% reduction—and a consistent pipeline of inbound opportunities from social channels. More importantly, your social presence becomes a genuine sales asset, not just a marketing expense.
Audit & audience mapping
We analyse your current social presence, ad performance, and audience behaviour across LinkedIn, paid social, and owned channels. We identify who your actual buyers are—their titles, pain points, buying triggers—and where they congregate online. This is specific to Glasgow's tech and SaaS landscape.
Build content & narrative strategy
We develop a community-first content pillars framework aligned with your sales cycle. Content is built to attract, educate, and convert—not just engage. We define what thought leadership looks like for your brand and how to use LinkedIn, paid channels, and industry groups to build credibility.
Launch integrated campaigns
We activate across LinkedIn organic + paid, paid social retargeting, and community partnerships. Each channel works in concert: organic builds authority, paid accelerates reach, community deepens relationships. We test creative, targeting, and messaging to find what converts for your specific buyer.
Optimise for pipeline, not vanity metrics
Most agencies report on likes and shares. We report on cost per qualified lead, pipeline value, and sales velocity. We continuously refine audience targeting, creative messaging, and channel mix based on what's actually generating meetings and opportunities.
Scale what works
Once we've identified your highest-converting audience segments and messaging, we increase budget allocation to those areas, test new variations, and expand into adjacent audiences. This is where sustainable growth happens—informed by data, not gut instinct.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Glasgow technology & saas brand
The median technology & saas client after 6 months
A practical checklist used by top-performing Glasgow tech and SaaS businesses to audit their social strategy, identify where ad spend is being wasted, and establish benchmarks for pipeline generation.
Median result across 12 technology & saas Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does your social media marketing service cost?
Our social media strategy and execution services typically range from £1,200–£3,500/month, depending on scope, number of campaigns, and paid ad spend. Most clients recoup this investment within 60–90 days through improved lead quality and reduced CPC. We offer a no-obligation discovery call to discuss your specific needs and budget.
How long before we see results?
You'll see early indicators within 2–3 weeks (improved targeting, lower CPC, higher conversion rates). Meaningful pipeline impact—20+ qualified leads/month—typically appears within 60–90 days. LinkedIn organic strategies take 8–12 weeks to compound, but paid strategies accelerate results immediately.
Why is LinkedIn conversion so poor if all our buyers are there?
Three reasons: (1) content is generic and doesn't address specific buyer pain points, (2) no nurture system to guide warm leads into sales conversations, (3) audience targeting is too broad. Most businesses post and hope. We reverse-engineer your buyer journey and build a system—organic content + paid acceleration + automation—that actually converts.
Can you work with our existing agency or in-house team?
Absolutely. We often partner with in-house teams to provide strategy, creative direction, and optimisation while your team handles execution. Or we can take full ownership. We're flexible and collaborative. Let's discuss what works for your structure.
How do you measure success? What metrics matter?
We focus on pipeline metrics: cost per qualified lead, conversion rate from lead to sales meeting, pipeline value generated from social, and customer acquisition cost. Vanity metrics (likes, shares) are irrelevant. You'll receive a weekly dashboard tracking what actually drives revenue.
FREE · NO COMMITMENT · 48HR TURNAROUND