Built for Technology & SaaS Brands That Have Outgrown Their Last SEO Agency.
Your competitors are capturing market share through organic search. We show you how to compete—and win—without burning cash on PPC.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Edinburgh technology & saas is a different game.
We’ve run SEO here. We know what it takes.
Edinburgh's tech leaders are ditching expensive ads. Here's why.
Edinburgh's Technology & SaaS ecosystem is densely competitive but underserving organic search. Most businesses here rely on paid channels because they haven't built SEO strategies that convert. The finance and tech districts are driving search demand, but only the top 15% of local SaaS firms rank consistently for commercial keywords. This is opportunity: early investment in SEO locks in long-term competitive advantage.
The 3 places Edinburgh technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Dominated by PPC spend (£4,200/mo), but cost per lead had climbed to £240. Sales team couldn't close fast enough to justify the spend. No organic presence—every lead came from ads. Leadership wanted sustainable, scalable lead generation without margin erosion.
Built content strategy around finance buyer journey: problem-aware (regulatory change), solution-aware (feature comparison), and decision-stage (ROI calculators, case studies)
— Sarah M.
VP Growth
Read the full case study →BEFORE → AFTER
Monthly PPC Spend Needed · BEFORE
£4,200/month
Monthly PPC Spend Needed · AFTER
£1,800/month (64% reduction)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6–9 months, you'll own 30–50 organic rankings for commercial keywords in your market. You'll see qualified leads flowing from search—leads that are already aware of your solution category and ready to buy. PPC and LinkedIn become support channels, not your primary lead engine.
Competitive & Keyword Audit
We analyse your market position within Edinburgh's Technology & SaaS space. We map what your competitors rank for, identify gaps, and uncover high-intent keywords your sales team hears in calls but aren't capturing online.
Technical & On-Page Strategy
We audit your site's technical foundation (crawlability, speed, structure) and map your content to keywords and buyer journey stage. We build your SEO blueprint—what gets created, optimised, and linked to drive rankings.
Content Development & Optimisation
We create or optimise content that answers the questions your prospects are searching. For SaaS, this means problem-aware content, comparison pages, and use-case guides that speak to finance, enterprise, and mid-market buyers in Edinburgh.
Link Building & Authority Growth
We build high-quality backlinks from relevant Edinburgh and UK SaaS publications, partner sites, and industry directories. This signals authority to Google and accelerates ranking velocity.
Monitoring, Reporting & Optimisation
We track rankings, traffic, leads, and revenue impact monthly. We adjust strategy based on what's working—doubling down on high-intent keywords and refining underperformers.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh technology & saas brand
The median technology & saas client after 6 months
See how your organic visibility stacks against 12–15 competitors in your space. Uncover 20–30 high-intent keywords you're missing, and get a revenue-impact estimate for capturing them.
Median result across 12 technology & saas SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results?
First rankings (top 50) appear in 6–8 weeks for many keywords. Top 10 rankings typically follow in 4–5 months. Lead volume grows alongside ranking velocity—you'll see qualified traffic before you see thousands of visitors. Our clients report their first organic SQL in months 3–4.
Will this replace our PPC and LinkedIn spend?
SEO becomes your lead engine; PPC and LinkedIn become support channels. Most of our clients reduce PPC spend by 50–70% within 12 months and reallocate to brand awareness on LinkedIn. Your paid channels amplify organic reach—they don't compete with it.
What if we have a new product we need to launch?
SEO scales with your product. We adjust content strategy and keyword focus quarterly. New products get immediate SEO infrastructure—landing pages built for rankings, not just conversions. You're ready to own search from day one of launch.
How do you measure ROI? What happens if rankings drop?
We track every lead source to revenue. You'll see organic channel attribution in your CRM. If rankings drop, we diagnose why (algorithm, technical issue, competitive move) and execute a recovery plan within 2 weeks. You're protected—we warrant our work and adjust strategy to restore performance.
Do you work with other agencies, or is this exclusive?
We work alongside your existing teams. If you have an in-house marketer or design agency, we integrate. We don't require exclusivity. What we do require is strategy alignment—no contradictory SEO tactics from other vendors. We document our approach so you can audit our work anytime.
FREE · NO COMMITMENT · 48HR TURNAROUND
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