Built for Technology & SaaS Brands That Have Outgrown Their Last Social Media Agency.
Your LinkedIn isn't converting. Your content doesn't drive pipeline. We fix that with strategy that builds community and qualified leads.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Edinburgh technology & saas is a different game.
We’ve run Social Media here. We know what it takes.
Edinburgh tech companies lose £2,600/month to ineffective social strategy.
Edinburgh's tech and SaaS sector is experiencing rapid growth, yet most businesses treat social media as a broadcasting channel rather than a lead-generation engine. The city's finance and education sectors drive significant B2B buying cycles, but technology companies aren't leveraging LinkedIn and industry communities to position themselves as category leaders. Competition for visibility is rising, but so is demand for authentic, thought-leadership content that actually converts prospects into customers.
The 3 places Edinburgh technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The company was spending £3,200/month on LinkedIn ads but only converting 0.8% of leads. Their organic LinkedIn presence was virtually non-existent, and competitors from London-based agencies were dominating conversations in their prospect community.
Repositioned the founder and 3 team members as category experts with a consistent thought leadership content schedule (2 posts/week per person).
— Sarah M.
VP of Growth
Read the full case study →BEFORE → AFTER
Qualified Leads Per Month · BEFORE
8 leads/month (paid ads only)
Qualified Leads Per Month · AFTER
35 leads/month (60% organic, 40% paid ads)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a repeatable social media engine that generates 15–25 qualified leads per month, positions your team as category leaders in Edinburgh's tech ecosystem, and reduces your reliance on expensive paid ads. Most importantly, you'll understand exactly which social activities drive revenue.
Audit & Competitive Analysis
We map your current social media presence, analyze your competitors' strategies, and identify gaps in your Edinburgh market positioning. We review your sales cycle, buyer personas, and where prospects actually spend time (LinkedIn, industry Slack communities, Twitter). This foundation ensures every recommendation is grounded in your specific business reality, not generic best practices.
Strategy & Content Pillars
We develop a 12-month social media strategy tied directly to your sales pipeline stages. We define 4–5 content pillars (product education, industry insights, thought leadership, customer stories) that resonate with your target buyer in Edinburgh's tech ecosystem. Each pillar maps to a conversion objective—awareness, consideration, or decision.
Content Production & Optimization
We create high-performing content (LinkedIn posts, carousel decks, video scripts, articles) that educate and position your team as category experts. Every piece is optimized for algorithm engagement and designed to move your audience closer to a conversation with your sales team. We run A/B tests to identify what resonates with Edinburgh tech buyers.
Community Building & Engagement
We build a sustainable engagement rhythm—responding to comments, joining industry conversations, and nurturing relationships with prospects in your network. This isn't about vanity; it's about creating visibility and trust with decision-makers in finance, education, and tech. We identify and activate your best brand advocates internally.
Measurement & Optimization
We connect social media activity to your CRM and sales pipeline so you see exactly which content and conversations drive qualified leads and revenue. Monthly reviews identify what's working and where to double down. You'll have full visibility into ROI—something most agencies don't provide.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh technology & saas brand
The median technology & saas client after 6 months
A practical, data-backed guide showing you exactly how to position yourself and your team as category leaders on LinkedIn and convert prospects into qualified opportunities—without becoming a full-time content creator.
Median result across 12 technology & saas Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from social media strategy?
First engagement and visibility improvements appear within 2–3 weeks. Qualified leads typically begin flowing within 6–8 weeks as your content and positioning compound. Most clients see meaningful pipeline impact (5–10 qualified leads per month) within 3–4 months, and mature results (15–25+ leads) by month 6. Timeline depends on your starting point and how actively you engage in the strategy.
Do we need to hire an in-house social media person, or will this agency retainer cover everything?
Our retainer covers strategy, content production, community management, and reporting. What we can't do is turn your team into part-time content creators if you want a sustainable program. The most successful programs involve your founder or one team member spending 2–3 hours per week on authentic engagement and thought leadership. We handle the heavy lifting; your team provides the authentic voice that prospects actually connect with.
How much does this cost, and is it worth the investment compared to paid ads?
Our retainer ranges from £1,500–£4,200/month depending on scope (strategy only vs. full content production + management). Most clients find that social strategy + organic content reduces their ad spend by 30–40% while improving lead quality. So you're not necessarily increasing your total marketing spend—you're reallocating it more efficiently. Within 6 months, our clients typically see 3–5x return on the retainer through better lead quality and reduced paid ad waste.
We've tried social media before and it didn't work. What's different about your approach?
Most failed social media efforts lack three things: (1) clear tie to sales pipeline, (2) consistent, strategic content aligned to buyer journey, and (3) actual measurement of conversion and revenue impact. We don't post because it's Tuesday—we post because it moves your prospect closer to a buying decision. Every tactic is measured against conversion and ROI, not likes or followers.
What if we're a B2B company with a long sales cycle? Does social media actually work?
Social media is more powerful for B2B companies with long sales cycles, not less. Your prospects spend months researching and evaluating. Social media is where they discover you, learn your perspective, and build trust before talking to sales. Our most successful clients are B2B SaaS companies with 6–12 month sales cycles—that's exactly where social strategy compounds over time.
FREE · NO COMMITMENT · 48HR TURNAROUND