Built for Technology & SaaS Brands That Have Outgrown Their Last Web Design Agency.
Edinburgh's SaaS and tech leaders are losing £3,400+ monthly to poor conversion design. We fix that.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Edinburgh technology & saas is a different game.
We’ve run Web Design here. We know what it takes.
Your website isn't converting because it wasn't designed to.
Edinburgh's 38,000 SMBs are spending £2,600 monthly on digital marketing, yet most websites fail to convert because they're built for aesthetics, not revenue. Tech and SaaS businesses here face brutal competition—high CPCs mean every visitor must count. The New Town financial district and Old Town tech hubs are saturated with generic websites that blur together. Your site needs to be a revenue engine, not a brochure.
The 3 places Edinburgh technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
High monthly ad spend (£3,800) was generating traffic but barely converting. Visitors couldn't articulate why the platform was different from 12 competitors. No trust signals, weak CTAs, and a confusing pricing page cost them 3–4 qualified deals monthly.
Rebuilt value proposition to emphasise risk mitigation and regulatory compliance—the actual buyer concern—rather than technical features.
— Sarah M.
VP Sales
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
12
Monthly Qualified Leads · AFTER
28
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 16 weeks, your website becomes a revenue engine. You'll see conversion rates rise from ~1% to 3–5%, qualify more leads, and reduce cost per acquisition by 40–60%. Most importantly, you'll stop losing deals to poor first impressions and start competing on value, not price.
Audit & Discovery
We map your current buyer journey and identify where prospects drop off. We analyse your competitors in Edinburgh's tech space to find conversion gaps. This isn't generic—we understand SaaS sales cycles and the specific pain points of CFOs, CTOs, and founders evaluating your category.
Strategy & Messaging
We rebuild your value proposition to speak directly to your target buyer. We craft messaging that highlights why you're different—not just faster or cheaper, but fundamentally better at solving their core problem. Every headline, subheading, and CTA is tested against conversion psychology.
Design & Development
We build a website designed for conversion, not vanity. Fast load times, mobile-optimised, clear hierarchy, trust signals above the fold, social proof integrated naturally. Every element serves one purpose: moving the buyer closer to a qualified conversation.
Lead Capture Setup
We configure forms, landing pages, email nurture sequences, and analytics tracking so you can see exactly which pages and offers convert best. We integrate CRM capture so leads flow directly into your sales process without manual data entry.
Optimisation & Scale
We monitor conversion data weekly, test headlines and CTAs, and refine based on real visitor behaviour. Within the first 90 days, we identify the highest-converting pages and traffic sources, then allocate your £2,600 monthly marketing budget toward what actually works.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh technology & saas brand
The median technology & saas client after 6 months
A 12-point diagnostic used by the top 15% of Edinburgh tech companies to identify (and fix) conversion leaks costing them £3,000+ monthly.
Median result across 12 technology & saas Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does a conversion-optimised website cost?
Our engagement is typically £4,500–£12,000 upfront (design, development, and setup), depending on scope and complexity. This is a one-time investment. Then, most clients opt into a 3–6 month optimisation phase (£800–£1,500/month) to test, refine, and scale what works. Compared to your current £2,600 monthly ad spend, this moves from a cost centre to a revenue centre.
How long until we see results?
You'll see traffic lift immediately post-launch (faster pages, better mobile experience = reduced bounce). Conversion and qualified lead impact typically shows at weeks 4–8. By month 3, most clients report 30–50% improvement in cost per lead. Full optimisation (getting to 4–5% conversion) usually takes 5–6 months.
Do you do ongoing maintenance and updates?
Yes. We offer monthly retainers (£600–£1,200) that include performance monitoring, security updates, content refreshes, and A/B testing. Most clients stay with us for ongoing optimisation because the site continues improving after launch. Think of it as a marketing asset, not a one-off project.
What if we're already working with another agency?
No problem. We can either collaborate with your current team or take full ownership of conversion strategy. We've worked alongside content agencies, performance marketers, and PR firms. The goal is clear: make sure every visitor counts.
How do you measure success?
Clear KPIs set upfront: conversion rate, cost per qualified lead, average lead value, and pipeline growth. We track these weekly and show you the data live. If targets aren't hit, we iterate. No excuses, no vague 'brand awareness' metrics.
FREE · NO COMMITMENT · 48HR TURNAROUND