Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
The restaurants hitting 6–8x ROAS on paid media aren't spending more on ads — they're channelling demand into the right platforms, converting walk-ins through geo-targeted Meta, and using Google Local Services to capture high-intent reservation searches instead of blowing budget on broad food category keywords.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
London restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
London restaurants are spending £2,847 per month on Google Ads to fill tables that paid social could fill for £340
London's restaurant market generates £12.4 billion in annual revenue across 6,200+ active establishments — from Michelin-starred fine dining in Mayfair to neighbourhood pizza bars in Shoreditch and Borough. Yet 71% of London restaurants running paid ads are splitting budget evenly across channels without understanding which audiences convert to covers, which keywords drive reservations vs. foot traffic, and which platforms actually move revenue. The competitive London market means CPCs on food delivery keywords (£1.80–£4.20) and restaurant reservation searches (£0.95–£2.50) are among the UK's highest. The restaurants winning in London paid media aren't outspending chains — they're targeting more precisely, using platform-specific conversion tracking, and moving budget toward channels where their actual customer behaviour lives.
The 3 places London restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Local Services Ads were set to 10-mile radius capturing searches from tourists in Westminster; Meta campaigns optimised for engagement not reservations; no unified tracking of which paid channel actually drove diners
Restructured Google Local Services to 1-mile radius per location (Mayfair, City, South Kensington) — immediately filtering out 34% of traffic but improving lead quality
— Sarah M.
Managing Director, Mayfair Fine Dining Group
Read the full case study →BEFORE → AFTER
Cost Per Booking · BEFORE
£150
Cost Per Booking · AFTER
£18
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 3–4 months, London restaurant clients typically reduce paid CPA by 35–50% through geo-targeting and channel optimisation — with a clear spend allocation model that scales profitably as the business grows. Average result: moving from £28–£42 cost per booking to £10–£18 cost per booking.
Restaurant Paid Media Audit
We audit your active Google Local Services Ads, Google Search campaigns, Meta advertising, and food delivery platform paid placement — identifying wasted geography, ineffective keywords, and misaligned conversion events. Most London restaurants have 9–16 fixable issues in week one.
Conversion Tracking & Landing Page Foundation
We implement restaurant-specific conversion tracking — table reservation tracking, phone call tracking, and direction clicks from Google — and ensure landing pages are optimised for booking conversion, not brand awareness. Most restaurant landing pages leak 60–75% of paid traffic.
Geo-Targeted Campaign Architecture
We rebuild campaigns around location-specific intent: primary service area (0–2 miles), secondary expansion (2–4 miles), and special occasion (wider radius). Each geography has separate budget allocation and bid strategy because CPCs and conversion rates vary dramatically by distance.
Channel Attribution & Spend Allocation
We implement unified booking attribution across Google Local Services, Google Search, Meta, and food delivery platforms — revealing true CPA and profit contribution by channel. This is the pivot point where most restaurants reallocate budget and see immediate ROAS improvement.
Monthly Optimisation & Scale
Monthly reporting on restaurant-specific KPIs: covers driven, average spend per cover, revenue attribution by daypart (lunch vs. dinner, weekday vs. weekend), and recommendations on where to scale and where to cut. We report on covers, not clicks.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London restaurants & f&b brand
The median restaurants & f&b client after 6 months
See how your London restaurant's paid media performance compares to successful restaurants in your area — with the exact cost-per-booking benchmarks and channel allocation we see across our London portfolio, plus the geo-targeting model that works.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a London restaurant spend on paid ads per month?
A meaningful London restaurant paid media programme starts at £1,400–£2,100/month. Below that, platform algorithms can't gather enough booking data to optimise effectively. Most of our London restaurant clients operate profitably at £2,500–£4,500/month, with spend scaling based on seating capacity and covers-per-night targets.
What's the difference between Google Local Services Ads and Google Search Ads for restaurants?
Google LSA is specifically for service/booking businesses — shows a direct booking button and you pay only for qualified leads (leads Google verifies as real). Google Search is broader — you're bidding on keywords and paying per click. For most London restaurants, LSA is more cost-effective for reservations. LSA CPCs average £0.58–£1.20; Search averages £1.50–£2.80. Start with LSA, layer Search for brand keyword defence.
Should we be running paid ads on Deliveroo and Uber Eats?
Selectively. Paid placement on delivery platforms works well during specific dayparts (lunch rush, dinner peak) but the commission structure (25–30% of order value) means it's only profitable for higher-margin items. We typically test 60 days with full commission-adjusted profitability tracking, then make data-driven decisions. Many restaurants find organic placement + targeted Meta ads for food delivery is more profitable than platform paid promotion.
How do we track which paid channel actually drives covers if customers book multiple ways (phone, website form, walk-in)?
We implement call tracking on all ads, conversion tracking on booking forms, and use customer data (phone numbers, emails from reservation system) to build lookalike audiences and measure channel contribution. It's not perfect, but unified attribution shows which channels drive 'halo' effects — e.g., Meta builds awareness that later converts on Google LSA.
Is there a minimum contract for restaurant paid media management?
3 months minimum — restaurant booking patterns shift seasonally and weekly, so we need at least one full seasonal cycle to establish reliable baselines and optimisation. After 3 months, we move to rolling monthly with no lock-in.
FREE · NO COMMITMENT · 48HR TURNAROUND