Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Most restaurant owners in Leeds waste 40% of their marketing budget on platforms they don't control. We fix that.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Leeds restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Leeds restaurant budget isn't lost. It's just misdirected.
Leeds has nearly 48,000 SMBs competing for attention, but restaurants face a unique bottleneck: Yelp and TripAdvisor control 60% of discovery, while delivery and catering keywords remain invisible in paid search. Your average monthly spend—£2,200—gets diluted across channels that don't drive reservations or orders. The restaurants winning in Leeds aren't spending more; they're spending smarter on owned channels and high-intent search.
The 3 places Leeds restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Paid budget was generating foot traffic but zero repeat customers or catering revenue. No visibility for 'private events Leeds' or 'team lunch delivery' searches despite having a catering menu. Attribution was a black box.
Restructured Google Search to target high-intent catering and delivery keywords, each with dedicated landing pages and conversion tracking.
— Sarah M.
Operations Director
Read the full case study →BEFORE → AFTER
Monthly revenue from paid channels · BEFORE
£2,400
Monthly revenue from paid channels · AFTER
£6,100
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll have a multi-channel paid system that turns every £1 into measurable revenue—not guesses. You'll own your customer data, reduce dependency on Yelp, and unlock high-margin catering and event bookings competitors never knew existed.
Attribution Audit & Spend Map
We review your current paid spend across Google, Meta, and third-party platforms, then map every pound to actual business outcomes: reservations, orders, repeat customers. For Leeds restaurants, this means identifying which keywords and audiences convert to seated guests or delivery revenue.
High-Intent Search Strategy
We build a Google Search campaign targeting delivery, catering, private events, and location-specific keywords competitors ignore. In Leeds, this means capturing searches like 'corporate catering Headingley' and 'late-night delivery city centre'—high-margin queries most restaurants never bid on.
Owned Audience & Email Capture
We build your first-party email and retargeting audiences by embedding low-friction capture points across your ads, website, and reservation system. Your goal: convert one-time Yelp customers into repeat reservations and catering bookings.
Meta Retargeting & Lookalike Scaling
Using your new audience data, we build Facebook and Instagram campaigns targeting repeat visitors and lookalike segments in Leeds and surrounding areas. These ads promote seasonals, loyalty offers, and catering services at the exact moment customers are planning their next visit.
Measurement & Monthly Optimisation
Every pound is tracked. We build custom dashboards showing which campaigns drive revenue, which audiences convert best, and where to shift next month's budget. Monthly optimisation happens in real time—not guesswork.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Leeds restaurants & f&b brand
The median restaurants & f&b client after 6 months
Stop guessing. Find out exactly how much waste is hiding in your current paid spend—and which untapped channels could add £3,000–£8,000/month in revenue.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from just running ads myself or using Facebook's automated tools?
Self-service platforms optimize for ad spend, not your revenue. They can't see your reservation system, email list, or repeat customer data. We build attribution across every channel—Google, Meta, your website, your POS—so every decision is tied to actual bookings and orders. That's why our clients see 2–3x better ROI than self-serve defaults.
We're already spending £2,200/month. Will this cost more?
No. We first audit your current spend to find waste—usually 30–50% of your budget isn't generating revenue. We redirect that waste before spending anything new. Most clients stay at or below current spend and see 2–3x better outcomes within 90 days.
How long before we see results?
Attribution insights: week 2. Early wins (catering and delivery keywords): week 4–6. Full system optimization and repeat revenue: weeks 8–12. We don't promise overnight results, but you'll see measurable traction in the first 30 days.
What if we're already on Yelp and TripAdvisor? Why do we need your help?
Review platforms are distribution—not marketing. They show existing customers where to leave feedback, but you can't reach past customers, run targeted offers, or own that relationship. Our system captures those customers into your email list and retargeting audience, so you can invite them back directly. That's the difference between renting visibility and owning it.
Do you handle delivery apps like Just Eat or Deliveroo?
We integrate with them. Our Google Search and retargeting campaigns drive traffic to delivery partners, and we track orders through your backend so you see the full ROI. However, our focus is building your owned channels (email, website orders, direct reservations) to reduce dependency on third-party fees.
FREE · NO COMMITMENT · 48HR TURNAROUND