Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors on Google and Instagram are stealing bookings. We stop that. Every pound works harder.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bristol restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Bristol restaurants waste £1,200 monthly on ads that don't convert
Bristol's 35,000 SMBs compete fiercely for food-loving locals and tourists. Yet most restaurants hand control to Yelp and TripAdvisor, missing paid search opportunities worth £400–£800/month. Delivery and catering queries go unclaimed. Email retention barely exists. The restaurants winning in 2025 own their customer data and run precision paid campaigns—not hope-based social posts.
The 3 places Bristol restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
70% of bookings came via Google Business Profile; no email list; Instagram had 2,400 followers but zero conversion. Competitors' TripAdvisor reviews were driving bookings they weren't capturing. Ad spend was £800/month but cost per reservation was £16, eroding margins.
Built email capture at reservation confirmation and created a 4-email welcome sequence offering 10% off second visit within 30 days
— Sophie M.
Owner, Clifton Restaurant
Read the full case study →BEFORE → AFTER
Monthly Ad Spend ROI · BEFORE
£800 spent → £9,600 revenue (12:1 return)
Monthly Ad Spend ROI · AFTER
£800 spent → £28,800 revenue (36:1 return)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you own a customer database growing 10–15% monthly, paid ads delivering £5–£8 per reservation (vs. £12–£18 baseline), and repeat bookings increasing by 25–40%. You're no longer dependent on Yelp algorithms or organic social reach.
Audit Your Paid Landscape
We analyse your current Google Ads, Instagram spend, and TripAdvisor activity. We map competitor campaigns and keyword gaps specific to your cuisine type and location (Clifton fine dining vs. Stokes Croft casual, for example). We calculate your true customer acquisition cost and ROI by channel.
Build Retention Architecture
We set up email capture at every touchpoint: website checkout, reservation confirmation, in-app ordering, Instagram link-in-bio. We configure automations so first-time customers enter a nurture sequence. Repeat bookings go into a VIP segment. Catering enquiries trigger a follow-up sequence.
Launch Precision Paid Campaigns
We structure campaigns by intent and daypart. Lunch keywords bid separately from dinner. Delivery orders get their own ad set. Catering and group bookings run dedicated landing pages. All ads retarget warm audiences (website visitors, email subscribers) at lower cost per conversion.
Optimise for Repeat Revenue
We test offer types: 'Book 3 dinners, get 15% off next reservation.' We create seasonal campaigns (Valentine's, summer entertaining, Christmas parties). We build lookalike audiences from your best email segments and remarket to them with exclusive offers.
Report & Refine Monthly
You receive a monthly dashboard showing cost per reservation by channel, email list growth, repeat customer rate, and revenue attribution. We recommend bid adjustments, pause underperforming keywords, and scale winning audiences. Strategy adjusts quarterly based on seasonal trends and competitive moves.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bristol restaurants & f&b brand
The median restaurants & f&b client after 6 months
A data-backed guide to reclaiming the £1,200+ monthly ad spend most Bristol restaurants waste. Includes keyword lists, email sequence templates, and the exact paid strategy winning restaurants use in Clifton and Stokes Croft.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I spend on paid marketing as a Bristol restaurant?
Most successful Bristol restaurants spend 3–5% of monthly revenue on paid ads and email. If you do £15k revenue/month, that's £450–£750. We typically see payback within 45 days. Start lean (£400–£600/month), measure cost per reservation, and scale what works. Email retention often becomes your highest-ROI channel after 90 days, so budget grows there as paid ads mature.
Will TripAdvisor and Yelp always control my visibility?
No. They control search visibility for people unfamiliar with your restaurant. But high-intent customers searching 'gluten-free dinner Bristol' or 'team catering Clifton' use Google first. We own those keywords. Email followers (your own database) bypass platforms entirely. A 1,000-person email list booking at 5% conversion = 50 seats per month. That's worth more than a 5,000-person Yelp following.
What's the typical timeline to see ROI?
You'll see campaign traction (clicks and bookings) within 1–2 weeks. True ROI—where paid spend returns more revenue than it costs—arrives by week 6–8. Email retention creates compounding ROI by month 3–4 as repeat customers increase. Most clients see 3–5x ROI by day 90 and maintain or improve it thereafter with monthly optimisation.
Do I need to use a booking platform or reservation system?
You'll need some way to track bookings and link them to paid ads or email campaigns. Free: Google My Business + Google Analytics. Better: a reservation platform like Resy or ThirdTable (both sync with Google and email tools). We'll help set this up so you can see which paid campaigns drive actual covers, not just clicks.
How do you handle seasonal dips (e.g., January, August)?
Seasonal trends are predictable in Bristol. We adjust bid strategies and audience targets quarterly. January: focus on 'New Year' dining experiences and group bookings. Summer: promote outdoor seating and catering. We build promotional calendar aligned to Bristol events (Bristol Balloon Fiesta, school holidays, etc.) to smooth revenue dips.
FREE · NO COMMITMENT · 48HR TURNAROUND