Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Birmingham's 68,000 SMBs average £2,400/month on digital. Most restaurants waste 40% of it. We make every pound work.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Birmingham restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your restaurant ads are leaking money. Let's stop that.
Birmingham's restaurant scene is fragmented across Digbeth, Brindleyplace and beyond—but most venues compete on Yelp and TripAdvisor, not where diners search. Google Ads and Local Services Ads command the highest intent traffic for delivery and catering queries, yet less than 30% of F&B businesses in the region actively bid on them. Your competition isn't another independent; it's the algorithm deciding who appears first when someone searches 'Indian delivery near me' or 'function venue Birmingham'. Paid Marketing isn't optional—it's how you own your search real estate.
The 3 places Birmingham restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
After two years post-pandemic, they were spending £3,200/month on a mix of Google Ads and Instagram, but couldn't explain which drove which customers. Booking revenue was flat despite growing delivery orders. Competitor restaurants in the neighbourhood were bidding aggressively on 'Digbeth restaurant' and 'Birmingham fine dining'—and winning.
Consolidated fragmented campaigns into a single Google Ads account with strict conversion tracking (reservation system + delivery platform API integration).
— Marcus T.
Managing Director, 3-site group
Read the full case study →BEFORE → AFTER
Monthly ad spend efficiency · BEFORE
£3,200 spend → £2,100 revenue (66% waste)
Monthly ad spend efficiency · AFTER
£3,200 spend → £4,100 revenue (28% profit)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After six months, you'll own your local search real estate. Diners searching for your cuisine, neighbourhood or catering needs see your ads first. Every pound of ad spend drives trackable covers and orders. You've shifted from 'hoping for clicks' to 'bidding with confidence'—and your team knows exactly which campaigns drive profit.
Audit & Market Map
We analyse your current ad spend, keywords, and competitor landscape across Birmingham. We pull your Google Search Console data, audit your landing pages, and map where diners in Digbeth, Brindleyplace and beyond are searching. We identify the 'intent gaps'—queries your competitors own that you don't.
Strategy & Bid Framework
We build a tiered keyword strategy: branded (protect your name), local (dominate 'restaurant near me' in your postcode), and catering/delivery (capture high-intent B2B and D2C queries). We set bid caps to maximize return, not clicks. We segment audiences by device, time of day, and search intent.
Build & Launch Campaigns
We build search and Local Services campaigns in Google Ads, set up conversion tracking (reservations, orders, calls), and create location-specific ad copy that speaks to Birmingham diners. We A/B test headlines, CTAs, and landing page variants. We launch with a 30-day soft spend to refine bids in real time.
Optimize & Scale
After 30 days of data, we kill low-performing keywords, double down on high-intent searches, and refine landing pages based on conversion data. We shift budget from low-ROI channels (e.g., generic social) to high-ROI channels (Google Search, Local Services). We test new audiences: catering event planners, corporate dining, Michelin Guide searchers.
Sustain & Grow
We build a retention and upsell email strategy from your booking/order data to reduce reliance on paid ads for repeat customers. We monitor seasonality (summer events, Christmas catering) and adjust bids accordingly. We test new channels (YouTube, display retargeting) only after search is optimized. Monthly partner reviews keep you informed of spend, performance, and next quarter's strategy.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham restaurants & f&b brand
The median restaurants & f&b client after 6 months
Get the exact framework we use to help Birmingham restaurants claim their local search real estate and cut ad waste by 40%. Includes keyword strategy, bid framework, and a month-by-month roadmap.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much will my ads cost? Is there a minimum spend?
Ad costs depend on your keywords and competition. In Birmingham, restaurant search ads average £1.20–£2.80 per click. We recommend starting with £1,500–£2,500/month to build reliable data and scale winning campaigns. No agency minimum—you control your ad budget. We'll help you allocate it wisely.
How long before I see results?
You'll see traffic within 1–2 weeks of launch. Trackable bookings/orders start showing up in week 3–4, once we've accumulated enough data to optimise bids. Full ROI clarity takes 4–6 weeks. By month 2, we're scaling winners and killing losers based on real conversion data.
What if I'm already running Google Ads? Will you start from scratch?
No. We audit your existing campaigns first. Often, we can improve performance by 30–50% just by fixing bid strategy, negative keywords, and landing pages. We'll keep what works and rebuild what doesn't. You won't lose any momentum.
I'm worried about being tied into a long contract. What's the commitment?
We work on month-to-month terms. No lock-in. We prove our value in month 1 with transparent reporting. If you're not seeing progress by month 2, you're free to go. In practice, most clients stay because the ROI speaks for itself.
Will you manage my delivery app ads too (Just Eat, Uber Eats, etc.)?
We focus on owned channels: Google Ads, Local Services Ads, and email retention. Delivery platforms are valuable but have hidden markups and poor data transparency. Once we've optimised your direct order channels, delivery apps become a secondary upsell—not your main engine. We'll advise on what to spend there, but it's not our primary focus.
FREE · NO COMMITMENT · 48HR TURNAROUND