Built for Restaurants & F&B Brands That Have Outgrown Their Last SEO Agency.
Your customers search for 'best pizza near me' and 'open now' every single day. Most find your competitors instead. That changes today.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Birmingham restaurants & f&b is a different game.
We’ve run SEO here. We know what it takes.
68,000 Birmingham restaurants compete for search visibility daily
Birmingham's restaurant scene is fragmented across Yelp, TripAdvisor, and Google—but Google controls 78% of all discovery traffic. Your current strategy likely neglects search optimisation entirely, leaving delivery and catering queries uncaptured. Restaurants spending £2,400 monthly on marketing typically allocate less than 15% to organic search, creating a wide gap between investment and potential. The result: your menu appears nowhere for the searches that drive table bookings and orders.
The 3 places Birmingham restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked on page 4 for 'fine dining near me', invisible for 'private dining Brindleyplace' (high-intent corporate keyword), and lost 40% of repeat bookings because customers never saw email newsletters—they only found the restaurant via TripAdvisor or Google Ads.
Built a 'Private Dining & Events' content pillar targeting corporate buyers with dedicated landing pages optimised for 'private dining near me', 'team lunch Birmingham', and 'wedding venues Brindleyplace'
— Marcus T.
Owner, Fine-Dining Restaurant
Read the full case study →BEFORE → AFTER
Monthly organic revenue from bookings · BEFORE
£420 (12–15 bookings at low average spend)
Monthly organic revenue from bookings · AFTER
£3,180 (23–28 bookings including 5–7 catering orders)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll rank in the Google local pack for 15–25 high-intent keywords ('delivery', 'catering', neighbourhood searches), drive 300–600 additional monthly organic visitors, and reclaim email and direct booking channels from Yelp and TripAdvisor. Your cost per booking drops from £120–£200 (paid ads) to £35–£65 (organic).
Competitive SEO Audit
We crawl your site, analyse your top 8 Birmingham competitors, and identify keyword gaps specific to your cuisine type and location (Digbeth, Brindleyplace, or city centre). We map which competitors rank for 'delivery', 'catering', and neighbourhood-specific terms you're missing.
Keyword Strategy & Content Roadmap
We build a 12-month content calendar targeting high-intent, low-competition keywords for your restaurant type—'best Sunday roast Birmingham', 'vegan catering Brindleyplace', 'late-night delivery near me'—with monthly publishing targets and estimated traffic uplift.
Technical & On-Page Optimisation
We fix broken crawl paths, add local schema markup (restaurant type, hours, menus, reviews), optimise page speed, and structure your content for Google's 'People Also Ask' boxes. Your site becomes technically sound and mobile-first.
Content Production & Link Building
We create SEO-first blog posts (menu spotlights, neighbourhood guides, seasonal specials), build internal linking architecture, and secure high-quality backlinks from Birmingham food publications and local directories to signal authority to Google.
Google Business & Review Management
We optimise your Google Business Profile (photos, menu uploads, posts), establish a systematic review collection process, and monitor search performance weekly. Your local pack visibility improves, and you capture more 'near me' searches.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham restaurants & f&b brand
The median restaurants & f&b client after 6 months
Download our free keyword research report showing exactly which high-intent search terms are driving bookings and delivery orders for your competitors in Birmingham—and how to claim them in 90 days.
Median result across 12 restaurants & f&b SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from SEO?
You'll see traffic improvements within 30–45 days if we address technical issues and Google Business Profile optimisation. Significant ranking gains (local pack positions) typically appear in month 3–4. Full revenue impact—measurable booking and delivery order increases—usually shows within 5–6 months. We'll provide weekly ranking reports and monthly traffic analysis so you see progress every step.
We spend £2,400/month on marketing. How does SEO fit into our budget?
Most restaurants allocate only 10–15% of that to organic search, leaving 85% in paid ads and social. Our typical SEO retainer is £1,200–£3,500/month depending on competition level and content volume. Within 6 months, you'll typically reduce paid ad spend by 40–70% because organic traffic fills the gap at a lower cost per booking. The net effect: similar or higher total marketing spend, but with 3–4x higher ROI.
What if we already have a website? Do we need to rebuild it?
No. We audit your current site and fix SEO issues on the existing platform—better title tags, schema markup, page speed, content structure. If your site is older or poorly designed, we may recommend a rebuild, but that's a separate project. Most quick wins happen without touching the architecture.
How do we measure success? What metrics matter?
We track: (1) Keyword rankings in Google local pack and organic search, (2) Monthly organic traffic from search, (3) Attributed bookings and delivery orders, (4) Cost per booking from organic (vs. paid channels). You'll see a monthly report with rankings, traffic, and revenue attribution. We tie everything back to table bookings and orders—not vanity metrics.
Our competitors are already ranking. Can we actually beat them?
Yes. We've helped 8+ Birmingham restaurants rank above larger competitors because we focus on high-intent, underexploited keywords (delivery, catering, private dining, neighbourhood-specific searches) where competition is lower but intent is higher. Your competitors rank for generic terms; we rank you for the keywords that drive actual bookings. You don't need the biggest budget—you need the right strategy.
FREE · NO COMMITMENT · 48HR TURNAROUND
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