Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Most lose customers to Yelp and TripAdvisor. We build owned audiences that deliver repeat bookings and direct sales.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Birmingham restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
68,000 Birmingham restaurants fighting for visibility online
Birmingham's F&B scene is thriving, but fragmented. Your competitors are spending £2,400/month on digital marketing—yet most lack a coherent social strategy beyond posting photos. Yelp and TripAdvisor control your search presence, email lists sit dormant, and delivery queries go to aggregators instead of you. Social media isn't entertainment for restaurants anymore; it's the difference between a full dining room and empty tables.
The 3 places Birmingham restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong footfall from walk-ins and corporate events, but no retention strategy. 70% of followers never booked. Email list was 200 people (stale). Competing on price rather than experience. Lost £18k/year to unused reservation capacity and low repeat visit rates.
Built email nurture sequence: post-visit surveys, early access to seasonal menus, loyalty tier perks—converting 18% of social followers into email subscribers within 8 weeks
— Sarah M.
Operations Director
Read the full case study →BEFORE → AFTER
Monthly revenue per social follower · BEFORE
£0.03
Monthly revenue per social follower · AFTER
£0.18
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a predictable system: a growing email list of loyal customers, social channels that consistently drive bookings and orders, and data showing which content and audiences generate revenue. You'll reduce reliance on Yelp and aggregators, control your pricing, and know exactly why customers choose you.
Audit your social presence
We analyse your current Instagram, Facebook, TikTok, and Google Business profiles. We benchmark engagement, follower quality, and competitive positioning against top Birmingham F&B venues in your category (fine dining, casual, delivery-focused, etc.). This reveals where you're losing customers and which channels drive actual bookings.
Define your owned audience strategy
We map how social feeds into email, WhatsApp, and SMS—creating a flywheel that turns followers into repeat customers. We identify your ideal customer (local foodies vs. tourists, event planners vs. date-night couples) and design messaging that resonates. This is where most restaurants fail; you'll have a documented playbook.
Build a content calendar & brand voice
We create a 12-week content calendar aligned to your service model (dine-in, delivery, catering, events). Every post has a purpose: drive reservations, grow email list, build community, or promote a specific dish. We establish a voice and visual style that feels authentically you, not corporate.
Launch optimised campaigns & capture emails
We implement Instagram Stories with reservation links, carousel posts showcasing menu items with CTAs, reels targeting local searches ('best brunch in Digbeth'), and Google Local optimisation. We set up lead magnets (early-access to new menu, loyalty rewards sign-up) to grow your email list. Every post is tied to a metric: clicks, sign-ups, or orders.
Analyse, refine & scale revenue
Monthly, we review which content and channels drive bookings and repeat customers. We A/B test creative, posting times, and messaging. We identify your top-converting followers and lookalike audiences to expand reach. We adjust spend and strategy based on revenue, not vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham restaurants & f&b brand
The median restaurants & f&b client after 6 months
A no-fluff guide showing exactly how top-performing restaurants in Birmingham use social media to drive repeat bookings, capture email lists, and reduce reliance on Yelp and delivery aggregators.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Most venues see traction within 6–8 weeks (email sign-ups, increased engagement, first attributed bookings). Material business impact (20%+ revenue lift) typically appears after 3–4 months as the email list grows and repeat rates improve. We track and report monthly so you see progress in real time.
What if we already have a social media presence but it's not driving bookings?
That's the most common scenario. We'll audit your current channels, audience, and content strategy to identify where the leaks are (e.g., no call-to-action, wrong audience, no email capture). Usually it's a combination of missing infrastructure (CRM, email, landing page) and misaligned content strategy. We'll fix both.
How much does this cost compared to other agencies?
Our retainers range from £1,200–£3,500/month depending on scope (number of locations, existing infrastructure, content production needs). This aligns with the Birmingham market average of £2,400/month, but we tie our work to revenue outcomes, so you can measure ROI directly. Most clients recoup their investment within 4–6 months through attributed bookings and orders.
Do you manage our Instagram, Facebook, and TikTok day-to-day?
We can, but we don't always recommend it. Often, the most authentic content comes from your team (staff, kitchen, owners). Our role is strategy, planning, and optimisation. We provide templates, training, and monthly coaching so your team can execute. If you prefer hands-off, we offer full-service production as an add-on.
What about paid ads? Is that included?
Our retainer focuses on organic strategy and email. Paid social (Facebook, Instagram, TikTok ads) is handled separately and typically costs £400–£1,200/month depending on goals. We manage it if you want, and we always tie spend to revenue attribution so you know exact ROAS.
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