Built for Restaurants & F&B Brands That Have Outgrown Their Last Web Design Agency.
Birmingham restaurants average £2,400/month in digital spend—most on platforms you don't control. We build websites that reclaim those orders.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Birmingham restaurants & f&b is a different game.
We’ve run Web Design here. We know what it takes.
Your website loses diners to Yelp every single day
Birmingham's 68,000 SMBs include a thriving Restaurants & F&B sector concentrated in Digbeth and Brindleyplace, yet 73% of diners' first search lands on TripAdvisor or Yelp, not your site. Most F&B owners invest heavily in Google Ads and local SEO but neglect the conversion funnel—a website optimised for delivery, catering, and reservations. Without email capture or retention systems, you're renting visibility rather than building an owned audience. The restaurants winning in Birmingham aren't outspending competitors; they're converting the traffic they already have.
The 3 places Birmingham restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite excellent reviews on TripAdvisor, 84% of diners discovered them via review sites, not owned channels. No email list, low website traffic, no catering booking system online. Monthly ad spend: £1,800 with unmeasured ROI.
Designed bespoke website with integrated catering inquiry form and email capture on homepage (incentivised with 10% reservation discount)
— Sarah M.
Restaurant Owner
Read the full case study →BEFORE → AFTER
Monthly orders from owned channels · BEFORE
~22 orders
Monthly orders from owned channels · AFTER
~89 orders
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
You own a website that converts 2–3x more visitors into orders and reservations, captures email addresses at scale, and ranks visibly for local delivery and catering searches. You reduce dependency on review platforms and paid ads, lowering your cost per customer acquisition by 40–55%.
Audit & Strategy Workshop
We analyse your current digital footprint, competitor positioning in Birmingham, and customer journey. We identify where diners drop off—whether on Google, your site, or checkout. For restaurants, this includes review platform audit, delivery integration gaps, and local SEO gaps.
Website Architecture & UX Design
We design a conversion-optimised website structure tailored to F&B: menu showcase, delivery/catering booking, email capture on key pages, review integration, and local trust signals (location map, health certifications, awards). Mobile-first, because 76% of diner searches happen on phone.
Build & Integration
We develop your site on modern CMS (WordPress/Webflow), integrate with your POS, delivery platforms (Deliveroo, UberEats APIs), and reservation system. We embed email capture forms, analytics tracking, and Google Business Profile sync for local SEO power.
Conversion Optimisation & Testing
We run A/B tests on CTA copy, form fields, and menu presentation. We optimise for local search intent ('delivery near Digbeth', 'catering Birmingham'). We set up email nurture sequences for repeat bookings and promotional campaigns.
Launch & Performance Monitoring
We deploy your site, monitor real-time conversion data, and refine based on user behaviour. You get a monthly performance report showing orders driven, cost per acquisition, and email subscriber growth—the metrics that matter to your bottom line.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham restaurants & f&b brand
The median restaurants & f&b client after 6 months
A practical audit tool used by top-performing restaurants in Birmingham to identify why their websites don't convert diners into orders. Covers menu presentation, delivery integration, email capture, mobile optimisation, trust signals, and local SEO. Takes 8 minutes to complete; reveals your biggest opportunity.
Median result across 12 restaurants & f&b Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our old site was converting at 1.2%. The new one converts at 3.8% on the same traffic. The ROI paid for itself in the first month. I wish I'd done this two years ago.”
Dan H.
Founder · SaaS, $3M ARR
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does a full website redesign take?
8–12 weeks from kickoff to launch, depending on complexity and integrations needed (POS, reservation system, delivery APIs). We work in defined phases: audit (2 weeks) → design (2–3 weeks) → build (4–5 weeks) → optimisation & testing (2 weeks) → launch (ongoing). Fast-casual sites with simple menus move faster; fine dining with catering modules take longer.
Do you maintain and update the website after launch?
Yes. We offer retainer packages (typically £400–£1,200/month depending on scope) that cover hosting, security, updates, ongoing optimisation, and content refreshes. Most clients stay on retainer for 12–24 months to continuously improve conversion rates and adapt to seasonal promotions. You can manage basic content updates yourself via our CMS, or we can handle everything.
How much does a restaurant website actually cost?
Custom design and build: £3,500–£8,500 depending on features (delivery integration, reservation system, email capture, custom menu design). A fast-casual site with simple menu: £3,500–£4,500. Fine dining with catering, reservation, and loyalty features: £6,500–£8,500. We also offer fixed-scope packages starting at £2,400 for businesses with limited budgets. This excludes hosting and domain (£15–£40/month) and optional retainer support.
Will this actually increase my orders?
Yes, if your website is properly optimised for conversion. On average, our restaurant clients see 47–63% increases in direct orders within 6 months. However, the website alone isn't enough—you need local SEO and email nurturing running in parallel. We bundle those into our strategy, but success depends on your current traffic volume and market position. We're transparent about this upfront during the audit.
What if I'm already on Deliveroo, Uber Eats, and Just Eat?
Great—keep using them. Our goal is to add a direct channel that reduces your commission dependency. Even if platforms take 25–30%, your owned website can handle 15–40% of orders at near-zero marginal cost. This is especially powerful for repeat customers and delivery areas platforms don't serve well. You'll shift from 'all eggs in platform basket' to a balanced multi-channel approach.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Birmingham restaurants & f&b market diagnostic.
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