Built for Restaurants & F&B Brands That Have Outgrown Their Last Web Design Agency.
In London, 73% of restaurant discovery happens online. Most of yours goes to review sites, not your site. We fix that.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
London restaurants & f&b is a different game.
We’ve run Web Design here. We know what it takes.
Your website loses diners to Yelp every single day.
London's F&B market is hyper-competitive and review-dependent. Yelp and TripAdvisor control discovery, leaving independent restaurants with weak direct booking channels. Your website rarely ranks for local searches—"pizza near Canary Wharf" or "delivery restaurants Shoreditch"—because it's built for aesthetics, not conversion. The operators winning now aren't the prettiest; they're the ones capturing email, owning their search presence, and converting website visitors into repeat bookings and catering orders.
The 3 places London restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite strong reviews on TripAdvisor, the website ranked poorly for 'private dining London' and 'catering for 100+' searches—their highest-margin segment. 89% of traffic came from review sites; only 2% converted to inquiries. Email list was 340 subscribers, mostly captured at the door.
Built dedicated SEO pages for each catering scenario (weddings, corporate events, private dining) with location targeting (Canary Wharf, City, Mayfair)
— Emma T.
General Manager
Read the full case study →BEFORE → AFTER
Monthly direct bookings from website · BEFORE
2–3 bookings
Monthly direct bookings from website · AFTER
14–18 bookings
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
You own a website that ranks for high-intent local searches, converts diners into direct bookings, and builds an email list you control. Within 6 months, most restaurants see 40–60% increase in direct bookings and a 35–50% reduction in review site dependency.
Audit & Strategy
We map your current website performance, search ranking gaps, and competitor approach. We identify which high-intent queries (delivery, catering, private events) you're missing and where Yelp is winning your clicks. We also benchmark your conversion setup against London F&B leaders.
Site Architecture & SEO
We rebuild your site structure to rank for delivery, catering, and event searches specific to your London postcode and cuisine type. We add schema markup, optimise page speed, and create dedicated pages for high-intent queries (e.g., 'Catering for 50 in Shoreditch'). Each page is built to rank and convert.
Conversion Design
We design clear booking flows, email capture forms, and CTAs that move diners from landing to booking confirmation. We test checkout friction, mobile usability, and call-to-action placement. Every page has a defined conversion goal—booking, email signup, or catering inquiry.
Content & Technical Launch
We populate pages with conversion-focused copy, high-quality imagery, and local SEO signals (Google Business Profile optimisation, location schema, reviews integration). We install analytics, heat mapping, and form tracking so you see exactly what's working.
Optimisation & Growth
We monitor conversion metrics, A/B test page elements, and refine email nurture sequences. We identify top-performing content and create expansion pieces. You get monthly reports showing bookings, leads, and revenue impact—all tied back to the website.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London restaurants & f&b brand
The median restaurants & f&b client after 6 months
See exactly where your website is losing diners to Yelp and competitors—and the 3 quick wins you can implement this week to recapture them.
Median result across 12 restaurants & f&b Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Most restaurants see first conversions (direct bookings, email signups) within 4–6 weeks of launch. Significant search ranking improvements take 8–12 weeks. By month 6, top performers are seeing 40%+ improvement in direct booking volume. We provide a week-by-week roadmap and measurement dashboard so you know exactly what's tracking.
Will our website still look beautiful?
Yes. Conversion design and beautiful design aren't mutually exclusive. We ensure your site reflects your brand identity and food quality while making every layout choice serve a booking or email signup goal. The result is a site that's both stunning and performs.
What if we already have a website? Do we need a complete rebuild?
Not always. We audit your current site first. If it has good bones and brand alignment, we optimise the architecture, conversion flows, and SEO foundation without a full redesign. If it's outdated or technically broken, a rebuild is faster and cleaner. Either way, you don't pay for unnecessary work.
How do you help us compete with Yelp and TripAdvisor?
We don't eliminate them—they drive valuable traffic. Instead, we ensure your website ranks higher in Google for the most profitable searches (delivery, catering, private events), captures email from visitors who land on your site, and creates a direct booking path that reduces review site dependency. Most clients reduce Yelp/TripAdvisor reliance by 35–50% within 6 months.
Do you handle email marketing and campaigns?
We design the email capture mechanism and build the foundational nurture sequences (welcome series, post-booking follow-up, re-engagement). Our focus is the website's conversion function. For ongoing campaign management, we recommend specialist partners or our preferred network. The website becomes your lead generation engine; you decide how to fuel it.
FREE · NO COMMITMENT · 48HR TURNAROUND