Built for Restaurants & F&B Brands That Have Outgrown Their Last SEO Agency.
With 20,000 restaurants in London, the ones turning away walk-ins and booking out weeks in advance all share one thing: they show up first when locals search for what they serve.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
London restaurants & f&b is a different game.
We’ve run SEO here. We know what it takes.
89% of London diners Google their next restaurant before making a reservation
London's restaurant industry generates over 9.4 million local dining searches every month — more than any other European city. With 20,000 restaurants competing for diner attention across 33 boroughs, the difference between a full dining room and empty tables is increasingly determined before anyone leaves home. Restaurants appearing in the Google local pack for neighbourhood + cuisine searches fill covers at 65% higher rates than those relying on word-of-mouth and delivery platforms alone.
The 3 places London restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google showed the restaurant only for its own name — visitors to the area and Borough Market tourists had no way to find it organically
Rebuilt the GBP from scratch with 320 photos (food, interior, private dining, team), all cuisine subcategories, complete menu with seasonal notes, and a table QR code review system generating 86 new reviews in 5 months
— James F.
Owner, Bermondsey Restaurant
Read the full case study →BEFORE → AFTER
Weekly organic first-visit covers · BEFORE
14
Weekly organic first-visit covers · AFTER
88
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 4–7 months, your restaurant appears in the Google local pack for 40–80 cuisine and neighbourhood-specific searches, generating 60–120 additional covers per week from organic — with a private dining pipeline adding £6,000–£20,000/month in event revenue.
Restaurant Visibility Audit
We audit your Google Business Profile, local pack rankings, review profile, and website against the top 3 competitors for your cuisine and neighbourhood. We identify exactly why you're not in the local pack and the fastest path to get there.
Google Business Profile & Maps Optimisation
We fully optimise your GBP — all cuisine categories, menu items with photos, ambience attributes, complete hours, 300+ photos organised by food/drinks/ambience/events, and a systematic GBP posting schedule. Maps optimisation drives the majority of London restaurant bookings.
Review Generation System
We build an automated post-dining review generation system — table card QR codes, receipt-based SMS, and email sequences for reservation systems. Reviews are the most impactful local pack ranking factor, and consistency of new reviews matters as much as volume.
Website & Occasion SEO
We optimise your website for occasion-specific, group, and food media searches — private dining pages, tasting menu pages, neighbourhood landing pages, and content targeting event planners. These convert at high value and are less dependent on local pack positioning.
Cover Attribution & Scale
Monthly reporting on GBP actions (calls, direction clicks, reservation clicks), organic website traffic, and event enquiries from organic. We expand content and GBP signals for the searches driving the most covers.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London restaurants & f&b brand
The median restaurants & f&b client after 6 months
The 52-point Google Business Profile and local SEO audit we run on every new London restaurant client. See exactly where your restaurant is losing covers to competitors who show up first in local searches.
Median result across 12 restaurants & f&b SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Is OpenTable, DesignMyNight, or Resy more important than Google for London restaurants?
Google is now the dominant local search platform for restaurant discovery — 66% of London dining searches happen on Google Maps/Search vs 11% on Yelp/TripAdvisor. Booking platforms (OpenTable, Resy) are for conversion after discovery. Your Google Business Profile is where London diners find you; OpenTable is where they book. Both need to be excellent.
How do I rank above Eater London, Time Out, and Hot Dinners in Google?
You typically won't outrank them for 'best Italian restaurant Shoreditch' — that's their content. What you can do is rank #1 in Google Maps/local pack for those same searches — which appears above organic results and captures 40–50% of searches. Building GBP authority and reviews is how you beat media aggregators for local pack positions.
How long before my London restaurant sees more covers from SEO?
GBP optimisation typically starts generating additional reservation actions within 30–60 days. Meaningful cover volume increase — 30+ covers/week — comes at 3–5 months. The review generation system accelerates this timeline by increasing the review volume that Google's algorithm rewards.
Should I focus on GBP or website SEO for my London restaurant?
GBP first — it's the most direct path to local pack visibility and reservation actions. Website SEO is important for occasion searches, private dining, and food media authority, but GBP generates 70–80% of total organic cover actions for most London restaurants. We optimise both but prioritise GBP in the critical first 30 days.
How do I get more private dining and event bookings from London searches?
Dedicated private dining and events pages optimised for 'private dining room London', 'restaurant hire [area]', and occasion-specific searches ('birthday dinner venue Soho', 'corporate dinner venue City'). These pages convert at high value and attract corporate and event planner traffic that recurs over time.
FREE · NO COMMITMENT · 48HR TURNAROUND