Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Your competitors own your search results. We reclaim them—and build real community.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
London restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
London restaurants losing £8,400/year to poor social strategy
London's 380,000+ SMBs spend an average of £4,200/month on digital marketing, yet most restaurants invest heavily in social without a retention or revenue strategy. Yelp and TripAdvisor dominate local discovery, leaving your own channels underutilised. The restaurants winning in London are building email lists, turning followers into repeat customers, and owning delivery + catering search visibility—three channels most competitors ignore.
The 3 places London restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong offline reputation but invisible on social search; lost catering enquiries to competitors with better online presence; no way to re-engage past diners
Built email capture into booking system and physical POS; created weekly chef's-table email series
— Sarah M.
Operations Director
Read the full case study →BEFORE → AFTER
Monthly repeat customer orders (email-driven) · BEFORE
8–12
Monthly repeat customer orders (email-driven) · AFTER
78–94
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 12 weeks, you'll own your customer data, reduce reliance on Yelp, and see measurable revenue from social—not just likes. By month 6, repeat bookings and catering orders from email + social should account for 20–30% of revenue.
Audit & Strategy
We analyse your current social presence, review competitors in your London postcode, and map your customer journey. We identify where you're losing bookings and which channels drive actual revenue—not just vanity metrics.
Email & Retention Stack
We build your owned-audience foundation: email signup flows, SMS capture at checkout, and segmentation for repeat customers. This is where most London restaurants fail. We fix it first.
Content + Community Engine
We create a monthly calendar of Reels, Stories, and carousel posts designed to engage, educate, and convert. Each piece feeds your email list and links to bookings or delivery. We manage community—responding, retargeting, and building regulars.
Local & Delivery Visibility
We optimise Google Local, claim and manage catering + delivery search listings, and create campaigns that target high-intent queries your competitors miss. This reclaims visibility from Yelp.
Measure, Optimise, Scale
Weekly performance reviews tied to bookings, email growth, and order value. We A/B test content, refine targeting, and scale what works. You see real ROI—not Instagram impressions.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London restaurants & f&b brand
The median restaurants & f&b client after 6 months
Free guide: How top-performing London restaurants build email lists, beat Yelp visibility, and turn social followers into repeat customers—without hiring a full marketing team.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a freelancer or social media manager?
A freelancer posts content. We build systems. We integrate email, POS, booking platforms, and Google Local into a revenue engine. You're not paying for content creation alone—you're paying for data strategy, retention architecture, and measurable sales lift. That requires agency-level resources and accountability.
What if we already have an Instagram with thousands of followers?
Followers are vanity. We audit whether those followers actually book or order. Most restaurants have engaged audiences but zero email capture. First, we route followers into owned channels (email, SMS). Then we optimise content to drive bookings, not just likes. You'll likely see engagement drop initially—that's intentional. We're optimising for revenue, not algorithm metrics.
Can you help us rank better on Google than Yelp and TripAdvisor?
Not on TripAdvisor's domain—it owns that. But we can dominate Google Local, Google Maps, and catering/delivery search queries that TripAdvisor doesn't own. We also build your own authority through content and backlinks so prospects find you before they find reviews. Combined with strategic review management, this shifts traffic away from competitor-controlled platforms.
How much does this cost, and what's the ROI timeline?
Our retainer is £3,500–£8,500/month depending on scope (1 location vs. multi-site, existing email list, content volume). ROI is measurable within 12 weeks: increased bookings, direct delivery orders, and catering enquiries. Most clients see 2–4x return on investment within 6 months. We're happy to audit your current spend and show you exactly where the profit is.
Do you manage the day-to-day posting and community management?
Yes. We create the content calendar, post daily (Reels, Stories, carousel posts), respond to DMs and comments, and manage community. You stay involved in strategy and approve content—but the execution is ours. You also receive a dashboard showing what's working, so you understand the strategy, not just the output.
FREE · NO COMMITMENT · 48HR TURNAROUND