Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Your competitors own Instagram. Your email list is empty. We fix both—without the £6,000/month agency spend.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Manchester restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Manchester restaurants losing £40k annually to poor social strategy
Manchester's F&B scene is booming, but 8 in 10 restaurants treat social as a broadcast channel, not a retention tool. Your real problem isn't getting followers—it's converting them into repeat customers and capturing their contact details before TripAdvisor decides their experience for you. The restaurants winning in Northern Quarter and Spinningfields aren't playing by algorithm rules; they're building communities and email lists. That's where the margin lives.
The 3 places Manchester restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram had 4,200 followers but averaged 18 likes per post. No email list. 60% of bookings came from first-time diners via Google Maps, not repeats. Catering enquiries were buried in DMs and often missed.
Built email capture into menu QR codes and loyalty program, acquiring 520 emails in 8 weeks
— Sarah M.
General Manager
Read the full case study →BEFORE → AFTER
Monthly Repeat Bookings · BEFORE
12–15 (from email/loyalty)
Monthly Repeat Bookings · AFTER
41–48 (email-driven)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
You'll own an email list of engaged customers, a predictable social publishing rhythm that builds community rather than vanity metrics, and a clear view of which marketing pound drives actual bookings. Most importantly, you'll stop relying on TripAdvisor and algorithms to reach your customers—you'll reach them directly.
Audit & Strategy Sprint
We map your current social presence, email setup (if any), and competitor landscape across Manchester. We identify which content formats drive your specific customer actions—bookings, catering enquiries, repeat visits. This isn't generic; it's built for your venue, your location, your margins.
Email Foundation & Lead Magnet
Most Manchester restaurants don't have an email strategy. We build one from scratch: in-venue capture (QR codes, menu inserts, POS integration), post-visit nurture sequences, and a lead magnet (e.g., exclusive menu preview, loyalty discount) that converts 2–3x better than generic 'sign up' CTAs.
Content Calendar & Production
We build a 90-day social content calendar focused on community-building hooks, not just food photos. Behind-the-scenes, staff spotlights, local partnerships, seasonal menus, user-generated content from diners—everything designed to deepen connection and give followers a reason to book or refer.
Launch & Community Activation
We go live with email capture, publish content on cadence, and activate engagement workflows. Your first month focuses on building momentum and testing what resonates with your specific audience. We monitor engagement, clicks, and conversions daily, adjusting in real-time.
Measure, Refine & Scale
After 90 days, we review: which email segments open, which social content drives bookings, what the cost-per-acquired-customer is via social vs. email. We kill what doesn't work, double down on what does, and provide a playbook you can scale independently or continue with us.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester restaurants & f&b brand
The median restaurants & f&b client after 6 months
A tactical 22-page guide showing exactly how Manchester restaurants are converting social followers into email subscribers, repeat diners, and measurable revenue—without the £6,000/month agency retainer.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from me just posting more on Instagram myself?
Instagram growth is one input; it's not a strategy. The gap between followers and repeat customers is where most restaurants fail—and it's where this framework lives. You can post daily, but without email capture, nurture sequences, and a clear reason for followers to book again, you're broadcasting to strangers. We build the entire system: social awareness → email capture → repeat revenue. That's the difference between £0 attributed ROI and £50k+ annually.
Do you manage my social accounts day-to-day, or is this a one-time project?
We offer both. The playbook and 90-day launch are project-based (£2,400–£4,200). If you want ongoing management—content production, publishing, email campaigns, daily engagement—that's a retainer (£1,500–£3,500/mo depending on scope). Most clients start with the 90-day sprint, build internal confidence, then keep us on retainer for scaling. You can also take the playbook and run it yourself—we'll always be here if you hit a ceiling.
What if we don't have a booking system to track email performance?
We integrate with whatever you're using—Resy, Opentable, Toast, even manual booking sheets. We set up tracking pixels and UTM parameters so every booking is tagged with its source (social, email, organic, etc.). If you're not tracking bookings at all, we recommend a simple spreadsheet or basic CRM as part of the setup. The investment is small, and the clarity on ROI pays for itself immediately.
How long until we see results?
Email list growth starts immediately—first 50–100 subscribers often come in the first 2 weeks once QR codes and capture tactics are live. Booking lift typically appears in month 2–3 as your list reaches critical mass (200+ engaged subscribers) and nurture sequences mature. By month 6, repeat booking rates are usually up 25–40%. Social engagement and reach lift is faster—often visible within 2–3 weeks of new content strategy.
What if we're in a quiet area, not Northern Quarter?
The principles work everywhere. Quieter neighbourhoods often have *higher* repeat-customer value because you're building tight local community. Email becomes even more powerful—you're not chasing foot traffic; you're nurturing the customers who already find you. We've deployed this strategy across Didsbury, Altrincham, Stockport—quiet areas often outperform busy ones on email ROI because diner intent is stronger.
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