Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Yelp and TripAdvisor aren't your sales team. We turn paid search into consistent table fills and delivery orders.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Manchester restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Manchester restaurants leave £47k annually on the table
Manchester's 75,000 SMBs compete fiercely for dining attention, yet most restaurants treat paid marketing as an afterthought. With an average monthly digital spend of £2,800, the gap between strategic and scattered spend is enormous. Delivery and catering queries are severely underserved in paid channels—a blind spot your competitors haven't fixed. This is your advantage.
The 3 places Manchester restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending £3,200/month on ads with no tracking. 60% of budget was brand awareness on Meta. Delivery searches were going to competitors. No repeat customer data.
Restructured spend: 40% high-intent search (delivery, 'gastropub booking Manchester'), 35% Meta retargeting, 25% email nurture and SMS
— Sophie M.
General Manager
Read the full case study →BEFORE → AFTER
Monthly bookings from paid · BEFORE
38 bookings at £78 CPB
Monthly bookings from paid · AFTER
156 bookings at £14 CPB
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll have predictable, profitable paid marketing that turns strangers into regular diners. Your cost per booking drops 40–60%. Your email list grows to 2,000–5,000 engaged subscribers. You've reclaimed control from Yelp and are selling catering direct.
Audit & Intent Mapping
We pull your ad account, analytics, and review data to see exactly where leads come from and where they leak. For Manchester restaurants, we map local intent patterns: 'delivery near me', 'private dining Manchester', 'best pizza Northern Quarter' etc. You'll see the customer journey your competitors aren't reaching.
Channel Strategy & Sequencing
Google Search for high-intent bookings and delivery orders. Meta for frequency and retargeting. Email and SMS as the oft-forgotten goldmine. We sequence these so every pound compounds—search drives bookings, email drives repeat visits, repeat visits improve review scores and loyalty.
Campaign Build & Launch
We build search campaigns around delivery and catering keywords your competitors ignore. Meta campaigns with video and carousel formats showing your best dishes and atmosphere. Landing pages designed for mobile diners (most of your traffic). Each asset is A/B tested from day one.
Optimisation & Retention Setup
Weekly performance reviews. We pause losers, scale winners, and refine messaging based on real booking data. Simultaneously, we set up email/SMS capture and nurture flows so every diner becomes a repeat customer. Your list grows; your cost per booking falls.
Scale & Compound Growth
Once unit economics are proven (typically 8–12 weeks), we increase budget strategically. Repeat customers reduce acquisition cost. Review scores improve from word-of-mouth, boosting organic rank and paid CTR. Paid and organic now work together. You own your customer list and marketing destiny.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester restaurants & f&b brand
The median restaurants & f&b client after 6 months
A free, data-backed guide showing Manchester restaurant owners exactly where to spend £1,500–£6,000/month for maximum bookings and delivery orders. Includes intent mapping, channel sequencing, and the 12 keywords your competitors are ignoring.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
First leads and bookings typically land in Week 2–3. Meaningful patterns (and ROI confidence) emerge by Week 6–8. Full optimisation and scaling take 12–16 weeks. Patience in the first 4 weeks pays dividends by Month 4–6.
What's the minimum ad spend we should commit?
We recommend £1,500–£3,000/month to test, optimise, and scale profitably. Below £1,500, data is too noisy. Above £6,000, you'll need a dedicated paid marketing person in-house or a higher retainer tier.
Do you manage our Google My Business and reviews?
We integrate paid strategy with your GMB and review profile—they amplify each other. GMB review quality directly affects paid ad quality scores and CTR. We audit and advise, but don't 'manage' reviews themselves; you own that relationship.
What if our current ads are a mess?
We pause everything, audit the damage, and rebuild from scratch. Most agencies inherit account chaos. We start clean. Week 1 you'll lose continuity; Week 3 you'll see why it was necessary.
How do you track bookings from ads if we use multiple booking platforms?
We integrate UTM parameters, phone call tracking, and form submissions into a single dashboard. If you use Resy, Tock, OpenTable, or direct calls, we track all of it. You'll never wonder 'where did that booking come from?' again.
FREE · NO COMMITMENT · 48HR TURNAROUND