Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
TripAdvisor, Yelp, and Instagram own your visibility. We build yours. Community-first social strategy for Leeds F&B.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Leeds restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Leeds restaurants losing sales to platforms they don't control
Leeds's ~48,000 SMBs drive £2.2k monthly digital spend, yet restaurants remain trapped in third-party review platforms. Social media sits unused as a direct customer acquisition and retention channel. Discovery happens on delivery apps and review sites—not on your own community. The gap between platform dependency and owned-channel strength is costing Leeds restaurants 30–40% of repeat customer potential.
The 3 places Leeds restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
80% of discovery came from TripAdvisor and delivery apps. Instagram had 800 followers but zero engagement or conversion. No mechanism to retain customers or promote catering beyond word-of-mouth.
Launched weekly behind-the-scenes Reels, chef specials, and user-generated content contests to drive engagement and email sign-ups
— Sarah M.
Restaurant Manager
Read the full case study →BEFORE → AFTER
Monthly revenue traceable to social media · BEFORE
£0 (no tracking)
Monthly revenue traceable to social media · AFTER
£2,100+ (direct bookings + email catering)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
You own a community of engaged diners who book directly, refer friends, and return monthly. Social media generates measurable revenue—not vanity metrics—while TripAdvisor and Yelp become secondary trust signals, not your primary sales channel.
Audit & Strategy
We analyse your current social presence, competitor benchmarks in Leeds, and customer journey on platforms. We map where your diners discover you, what content resonates, and where you're losing leads to review platforms or delivery apps. You'll receive a bespoke social media roadmap tied to bookings and catering revenue.
Content & Community Setup
We design and launch a content system optimised for each platform—Instagram Reels and Stories for discovery, Facebook for local community and booking urgency, email capture mechanics for your reservation system. Every post has a purpose: engagement, lead capture, or conversion.
Owned Audience Build
We grow your email list by incentivising sign-ups (loyalty offers, exclusive menu previews, catering discounts). Social ads target past visitors and lookalike audiences in Leeds city centre and Headingley. You move from followers to subscribers—people you own.
Conversion Optimisation
Every post links to action: book a table, order delivery, enquire about catering, or join the email list. We test creative, offers, and timing to maximise bookings and email conversions. Analytics dashboard tracks what drives revenue.
Scale & Optimise
Once conversion mechanics are proven, we scale what works—higher ad spend on top-performing creative, expanded audience targeting across Leeds, and seasonal catering campaigns. Monthly strategy reviews ensure ROI grows as you grow.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Leeds restaurants & f&b brand
The median restaurants & f&b client after 6 months
Free assessment of your social media, email list, and customer retention mechanics. Discover exactly where you're losing bookings, catering leads, and repeat customers to competitors.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a social media manager in-house?
In-house managers post content; we build conversion systems. We design email funnels, optimise ad spend for ROI, and handle strategy and analytics. Most restaurants don't have the time or expertise to do this. We do it end-to-end, and you only pay for results.
Do you manage our accounts, or just advise?
We do both. For most Leeds restaurants, we handle posting, community management, email campaigns, and paid ads. You stay in control—we brief you weekly and adjust based on performance data. It's partnership, not hands-off consulting.
How long until we see bookings and revenue?
Email subscribers start flowing in weeks 2–4. Direct bookings typically increase within 6–8 weeks once we optimise conversion funnels. Catering and event leads follow in months 3–4. Most clients see positive ROI by month 3; significant revenue impact by month 6.
What if we're already spending on Google Ads or Facebook Ads without seeing ROI?
That's common—ads without conversion funnels waste money. We audit your ad account, redesign creative for bookings (not just clicks), and retarget more effectively. Most clients see 50–70% cost-per-booking improvement within 60 days.
How much does this cost?
Social Media Marketing packages in Leeds typically range from £1,200–£3,500/month depending on scope: follower growth, content creation, email campaigns, and paid ads. We start with a free audit to agree on goals and budget. Most restaurants see full ROI within 4–6 months.
FREE · NO COMMITMENT · 48HR TURNAROUND