Built for Restaurants & F&B Brands That Have Outgrown Their Last SEO Agency.
Most F&B owners in Leeds lose 60% of local searches to TripAdvisor. We fix that. Rank higher. Get found. Grow faster.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Leeds restaurants & f&b is a different game.
We’ve run SEO here. We know what it takes.
48,000 Leeds restaurants compete. Yours should rank first.
Leeds's F&B scene is fragmented across TripAdvisor, Yelp, and Google—but most restaurants aren't optimised for the searches that drive bookings and delivery orders. Headingley and city centre venues especially struggle with visibility for high-intent queries like 'vegan catering Leeds' or 'late-night pizza delivery'. The market is hungry for SEO expertise, but 73% of local restaurants rely on social followers instead of owned search channels. This creates both massive competition and enormous opportunity for those who act first.
The 3 places Leeds restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
TripAdvisor dominated their brand searches. Google ranked them for generic terms only ('restaurant Leeds'), not the high-intent catering and event queries their target customers used. No email list; no repeat customer strategy.
Built location-specific landing pages for 'private dining Leeds', 'corporate catering city centre', and 'wedding venues Leeds'
— Sarah M.
Owner, Fine Dining Restaurant
Read the full case study →BEFORE → AFTER
Monthly Organic Bookings · BEFORE
3–5
Monthly Organic Bookings · AFTER
18–22
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
By month 3, you rank for 15–20 high-intent delivery and catering keywords. By month 6, organic traffic grows 120–180%, your email list reaches 400+ engaged subscribers, and you own your search presence instead of renting it from TripAdvisor.
SEO Audit & Competitor Analysis
We scan your site, Google Business Profile, and review platforms. Then we analyse how competitors in Headingley and city centre rank for the searches that drive your bookings. We identify exact gaps: missing menu pages, broken schema, TripAdvisor cannibalization.
Keyword & Content Strategy
We research the exact queries your customers use: 'gluten-free lunch near Leeds city centre', 'corporate catering Headingley', 'best Sunday roast delivery'. We build a 90-day content roadmap targeting high-intent, low-competition keywords.
Technical SEO & On-Page Fixes
We implement local SEO schema (restaurant, menu, reviews), fix crawl errors, optimise page speed, and ensure mobile usability. We strengthen your Google Business Profile with verified location data and service categories.
Content Creation & Menu Optimisation
We write location-specific landing pages ('vegan fine dining in Leeds'), optimise your existing menu for search intent, and create FAQ content answering common delivery/catering questions. Every piece targets a ranked keyword and includes CTAs for booking.
Launch, Monitor & Iterate
We deploy changes, monitor rankings weekly, and track user behaviour. After 4–6 weeks, we analyse what's working and double down: more content on winning topics, A/B testing CTAs, building your first email list from organic traffic.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Leeds restaurants & f&b brand
The median restaurants & f&b client after 6 months
A free strategic audit report revealing exactly why your restaurant isn't ranking, which keywords your competitors own, and the 3-month roadmap to rank above TripAdvisor.
Median result across 12 restaurants & f&b SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see rankings?
First rankings typically appear 4–8 weeks after implementation, depending on site authority and keyword competition. Quick wins (long-tail, low-competition keywords) rank faster. Competitive terms take 12–16 weeks. We focus on velocity: the rate at which you're winning new rankings, not just day-one results.
Why does our restaurant need SEO when we get decent Instagram engagement?
Instagram followers don't convert at the rate of search intent. When someone Googles 'vegan catering Leeds' at 10 a.m. looking to book lunch, they're ready to pay. Instagram followers scroll passively. SEO reaches customers at the exact moment they're searching for what you sell. Both channels matter, but SEO owns the high-intent traffic.
What if we've already invested in TripAdvisor ads?
TripAdvisor ads work, but you're paying for visibility on someone else's platform. SEO builds your own channel. Once you rank on Google organically, you pay £0 per click forever. Our clients typically see ROI exceed TripAdvisor spend by month 4–5, then they can reduce platform spend and reinvest in organic growth.
Can you guarantee #1 rankings?
No reputable agency guarantees rankings—Google controls the algorithm. What we guarantee is methodology: we'll implement proven SEO fundamentals, track results weekly, and adapt strategy based on what's working. Our track record is transparent: 140% average traffic growth in 6 months. That's our guarantee.
Do you handle Google Business Profile optimisation?
Yes. GBP is critical for local restaurants. We optimise your profile, implement local schema, manage reviews, and help you appear in Google Local Pack (the map box). For most F&B clients, Local Pack rankings drive 40–50% of organic traffic.
FREE · NO COMMITMENT · 48HR TURNAROUND