Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Glasgow's 42,000 SMBs waste £2,100 monthly on untargeted ads. We show restaurants where the actual customers are.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Glasgow restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid ads are leaking cash. Here's why.
Glasgow's restaurant scene competes fiercely across Merchant City, the West End, and beyond—but most owners rely on organic social and Yelp, ceding paid search to chains. Delivery and catering queries go uncontested. The gap between what restaurants spend (£2,100/month average) and what they earn back is massive. Paid marketing done right captures high-intent diners, loyalty repeats, and catering bookings before competitors see the opportunity.
The 3 places Glasgow restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
High seat turnover needed to cover overheads, but 70% of bookings came from word-of-mouth. No paid strategy. Website got 40 monthly visits.
Launched Google Local Services Ads targeting 'fine dining Glasgow' and 'private dining Merchant City' with 48-hour booking windows.
— James M.
Owner, Merchant City Restaurant
Read the full case study →BEFORE → AFTER
Monthly Bookings from Paid Channels · BEFORE
0
Monthly Bookings from Paid Channels · AFTER
62 confirmed reservations
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your paid marketing shifts from a cost centre to a predictable revenue engine. You'll know exactly how much each booking costs, which channels deliver repeat customers, and how to scale without wasting budget.
Audit Your Digital Leaks
We map every pound you're currently spending and trace it to actual customer action. We analyse your website, social, and ad accounts to identify where money disappears without return. We benchmark you against top performers in Glasgow's restaurant sector.
Build Your Conversion Strategy
We identify your ideal customer (delivery orders, dine-in reservations, catering inquiries) and design a paid campaign stack tailored to each. We set up Google Local Services Ads, Meta retargeting, and search campaigns. We layer in geo-fencing to capture nearby high-intent diners.
Launch & Optimise Rapidly
Campaigns go live with daily monitoring. We test ad copy, landing pages, and bid strategies. We capture first-party data (email, phone) and begin building your owned audience. Every decision is backed by real conversion data, not guesses.
Build Your Email Asset
Paid ads drive traffic; email keeps customers coming back. We segment your email list by behaviour (reservations, delivery orders, event inquiries) and automate campaigns for promotions, upsells, and loyalty. This multiplies the value of every pound you spend on paid.
Scale What Works, Kill What Doesn't
After 8 weeks, we double down on campaigns delivering 3:1 ROAS or better, pause underperformers, and reinvest savings into proven channels. Monthly optimisation keeps you ahead of seasonal dips and competitor moves.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Glasgow restaurants & f&b brand
The median restaurants & f&b client after 6 months
See how your ad spend stacks up against top-performing restaurants in Glasgow. Includes spend benchmarks, ROAS targets, and the 3 channels delivering fastest ROI.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Glasgow restaurant actually spend on paid advertising?
Most successful restaurants in Glasgow spend £1,500–£3,500 per month on paid channels. The right amount isn't a percentage of revenue—it's whatever budget generates 2.5:1 ROAS or better. We often find restaurants are spending £2,100/month but only capturing 1:1 ROAS, meaning reallocation (not increase) is the answer. Start with £1,500, prove unit economics, then scale.
We tried paid ads before. We got clicks but no bookings. What's different?
Clicks are worthless. Most restaurants fail because they optimize for traffic volume instead of qualified intent. We design campaigns around actual customer actions: reservation confirmations, delivery orders completed, catering inquiries submitted. We also build landing pages, email sequences, and retargeting flows that convert clicks into customers. One-off ads don't work; systems do.
Our website is terrible. Do we need to fix it before running ads?
Yes, but not perfectly. A functional site with clear menu, reservations button, and hours converts 8–12% of paid traffic. A polished site converts 15–20%. We'll audit your current site, identify friction points, and build high-converting landing pages specifically for paid campaigns while you plan a broader refresh. Don't let perfection delay revenue.
How do you handle seasonality? Our bookings spike at Christmas and summer.
Seasonal variance is built into our strategy from month one. We adjust bid strategies, audience targeting, and email messaging for peak seasons and front-load budget during shoulder months to build email lists. We also identify counter-seasonal opportunities (e.g., weekday lunch promos in quiet seasons). Your budget compounds year-round instead of feast-or-famine.
What if we only care about delivery, not dine-in reservations?
Perfect. We'll focus entirely on delivery-intent keywords, SMS flows for repeat orders, and loyalty incentives. Our process adapts to your business model. Some restaurants benefit from a mix (60% delivery, 40% dine-in); others are delivery-only. We'll build the right stack for your revenue mix.
FREE · NO COMMITMENT · 48HR TURNAROUND