Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Most lose to TripAdvisor and Yelp. You don't have to. Here's how to build community, control your narrative, and fill seats.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Glasgow restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
42,000 Glasgow restaurants fight for visibility online.
Glasgow's Restaurants & F&B sector is fragmented and digitally immature. While competitors spend £2,100/month on marketing, most don't coordinate social with email, delivery search, or local SEO—leaving revenue on the table. Social media for F&B isn't about follower counts; it's about conversion. You need consistent content that drives repeat customers, not just likes. The businesses winning in Merchant City and the West End aren't the ones with the biggest followings—they're the ones with systems.
The 3 places Glasgow restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Social media was inconsistent (2–3 posts monthly). Zero email list. TripAdvisor reviews were driving 65% of inquiry traffic, but the restaurant couldn't influence messaging. Delivery searches showed competitors prominently; this venue wasn't appearing at all. Marketing spend was £2,400/month but uncoordinated—paid ads ran without email capture or retargeting.
Built 12-week Reels content strategy (behind-the-scenes, staff spotlights, menu items, chef tips, local community angles) and launched TikTok with catering-focused content.
— Sarah M.
Managing Director, Restaurant Group
Read the full case study →BEFORE → AFTER
Monthly social-sourced revenue · BEFORE
£1,200 (sporadic posts, no conversion system)
Monthly social-sourced revenue · AFTER
£10,600 (coordinated strategy + email + paid retargeting)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a predictable system that drives customers directly from social to email, email to reservation or order, and order to repeat. You'll own your narrative instead of relying on Yelp, control customer acquisition cost, and build a loyal community that fills seats and drives catering revenue.
Audit & Strategy Blueprint
We assess your current social presence, competitor landscape (Merchant City and West End context), and email/retention baseline. We identify which platforms drive actual bookings vs. vanity metrics. We map your unique value proposition against TripAdvisor and Google Local.
Content & Email System Build
We design a repeatable content calendar (Instagram Reels, Stories, TikTok, Facebook) tied to your menu, events, and seasonal demand. We integrate email capture mechanisms into your social profiles and website. We build email sequences to nurture leads and re-engage past customers.
Launch & Optimization
We publish week one content, monitor analytics in real time, and refine targeting. We run initial paid social tests (Instagram/Facebook ads, TikTok) targeting local Glasgow postcodes and lookalike audiences. We ensure all delivery and catering keywords are embedded in copy and hashtags.
Community & Conversion Activation
We establish engagement protocols (rapid response to comments, DM automation, customer shoutouts). We build in-feed and Stories offers tied to email sign-ups and repeat visits. We create catering/delivery-specific landing pages linked from social, optimized for local search.
Measurement & Monthly Scaling
We establish KPI dashboards tied to revenue (bookings, orders, email subscribers, customer spend). We produce monthly reports showing social ROI, identify winning content themes, and recommend budget allocation. We scale successful campaigns and pause underperformers.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Glasgow restaurants & f&b brand
The median restaurants & f&b client after 6 months
A detailed, data-driven assessment of your current social presence, email strategy, and competitor positioning—plus a 30-day action plan to capture customers TripAdvisor never shows you.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is social media marketing different for restaurants vs. other businesses?
Food is visual and social by nature, but F&B also has high seasonality, event-driven demand, and intense local competition. Social for restaurants must drive conversions (reservations, orders, catering inquiries)—not just awareness. Most agencies don't understand this. They optimize for followers, not for seats filled.
We already have an Instagram account. Why do we need an agency?
Having an Instagram and using Instagram strategically are two different things. Most restaurants post 2–4 times monthly without a system, rarely retarget, and never capture email. They leave 40–60% of potential revenue on the table. An agency builds the entire ecosystem: content strategy, email capture, paid retargeting, catering optimization, and measurement tied to revenue.
How long before we see results?
Small wins (engagement uplift, email signups) appear in weeks 3–4. Meaningful booking/order increases typically show in weeks 6–8. Full system maturity and predictable ROI takes 5–6 months. We focus on trajectory, not hype.
What if TripAdvisor or Yelp is already controlling our search visibility?
They are—and they always will be for review-based searches. But you can own three things they can't: direct customer relationships (email), brand narrative (your social profiles), and delivery/catering search (Google, maps, social ads). We help you maximize those three channels and reduce your dependence on third-party platforms.
Do you manage our social accounts, or do we?
We offer both. Some clients prefer us to manage posting, engagement, and community (white-label model). Others want us to train their team on processes and oversee strategy while they handle day-to-day. We scale to your preference and budget. Most start with managed services and transition to in-house once systems are proven.
FREE · NO COMMITMENT · 48HR TURNAROUND