Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Most Edinburgh restaurants lose 40% of their paid budget to untargeted campaigns. We make every pound work harder.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Edinburgh restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend deserves better than guesswork
Edinburgh's 38,000 SMBs in hospitality face a unique challenge: Yelp and TripAdvisor dominate search visibility, while delivery and catering searches go largely uncontested. The average restaurant here spends £2,600 monthly on paid marketing, but rarely connects it to email retention or offline conversion. The opportunity is clear—precision targeting on Google Shopping, local search ads, and catering-specific campaigns can unlock 3–5x ROI within six months.
The 3 places Edinburgh restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
£3,200/month spent on Facebook and Google ads, but no attribution to actual bookings. Catering RFQs were going unanswered, lost to competitors. Email list was 150 contacts—mostly newsletter sign-ups, no segmentation.
Rebuilt conversion tracking from POS system; identified that 60% of ad spend was reaching users outside service areas
— Sarah M.
Owner, 3-location fine-dining group
Read the full case study →BEFORE → AFTER
Monthly Ad Spend to Revenue · BEFORE
£3,200 spend → ~£13,000 revenue (1:4.06)
Monthly Ad Spend to Revenue · AFTER
£1,840 spend → £18,500+ revenue (1:10.05)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll know exactly what each pound of ad spend delivers. Most clients see cost-per-reservation drop 35–50%, catering enquiry volume +120%, and repeat booking rate +40%. You'll have a transparent, scalable paid marketing system that grows with your business.
Audit Your Ad Spend
We pull 90 days of data from Google Ads, Meta, and any delivery platforms you use. We map every pound to actual reservations, catering enquiries, and online orders. This reveals leaks—keywords, audiences, and ad creatives that drain budget without conversion.
Build Your Conversion Stack
We set up Google conversion tracking (reservations, catering enquiries, delivery orders), install your email pixel, and connect your POS data to ad accounts. Without this, you're flying blind. We also audit your Google Business Profile, add schema markup for menus and hours, and optimise for local search.
Reframe Your Targeting
We identify untapped keywords ("corporate catering Edinburgh", "Sunday roast delivery + postcode", "private event space") and rebuild audiences based on your POS data—high-value repeat customers, email subscribers, and users who engaged but didn't book. We also segment by dine-in, delivery, and catering intent.
Launch & Optimise Campaigns
We activate Google Shopping (if applicable), Local Service Ads, and Meta conversion campaigns targeting your rebuilt audiences. Every ad is tested for landing page experience and mobile load time. We monitor daily and adjust bids, creatives, and audiences based on conversion data—not just clicks or impressions.
Build Your Retention Moat
We set up email nurture sequences for repeat customers and delivery subscribers. We also create retargeting ads for users who visited your site but didn't book. This turns your paid spend into a retention engine, not just an acquisition tool—turning one-time customers into regulars.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh restaurants & f&b brand
The median restaurants & f&b client after 6 months
We'll analyse your Google Ads, Meta, and delivery platform spend over the last 90 days. You'll get a custom report showing cost-per-conversion, wasted budget, and your top 3 quick wins—with no commitment.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from other Edinburgh digital marketing agencies?
We specialise in F&B and hospitality paid marketing, not general SMB marketing. We integrate your POS data, delivery platforms, and email systems into our campaigns—meaning every ad is measured by actual bookings and orders, not just clicks. Most agencies treat restaurants like any other business; we understand your margins, your catering RFQ process, and your repeat customer economics.
What if my current agency is already managing my ads? Can you take over?
Yes. We'll audit your current spend, identify inefficiencies, and present a proposal for improvement. Many restaurants find their existing agency is optimising for clicks or impressions, not conversions. If we can't improve your ROI by at least 25% within 90 days, we'll tell you—and why. Transparency first.
Do I need to give you access to my POS system and email platform?
Yes, for optimal results. We need read-only access to your reservation data (for dine-in restaurants) and delivery order history (to track conversions back to ads). For email, we'll help set up a pixel to measure how many ad-driven leads actually convert. This data stays secure; we never store or sell it. If you're uncomfortable with this, we can still help—but your ROI insight will be limited.
How long before I see results?
Quick wins (budget reallocation, keyword adjustments): 2–4 weeks. Measurable ROI improvement: 6–12 weeks, depending on your current baseline and monthly ad spend. We deliver weekly reports, so you'll see the trajectory—not just the destination. Most clients see 15–20% cost-per-conversion improvement within the first 30 days, then accelerate from there.
What's your minimum contract length and cost?
Our retainer range is £1,200–£5,500/month, depending on your monthly ad spend and complexity. Minimum is 3 months so we have time to audit, restructure, and optimise. We typically work with restaurants spending £2,000–£5,000+ monthly on ads. If you're below £1,500/month, we'll advise whether full management makes sense or if we can help via audit only.
FREE · NO COMMITMENT · 48HR TURNAROUND