Built for Restaurants & F&B Brands That Have Outgrown Their Last Web Design Agency.
Edinburgh F&B businesses leave £18,000+ annually on the table. Reclaim it with a website built to convert.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Edinburgh restaurants & f&b is a different game.
We’ve run Web Design here. We know what it takes.
Your website isn't competing with other restaurants—it's losing to Yelp
Edinburgh's hospitality sector thrives on tourism and local discovery, but 73% of restaurant websites fail to capture email addresses or drive repeat orders. Your competitors control the narrative on third-party platforms while you own nothing. The market is primed for F&B businesses that invest in owned channels—delivery visibility, reservation capture, and email retention—but most lack the technical foundation to execute. Web design isn't decoration; it's your most underutilised sales channel.
The 3 places Edinburgh restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Yelp reviews dominated search results for the restaurant name. Their website was outdated, not mobile-friendly, and lacked reservation functionality. They had no email list and couldn't track online bookings. Monthly online revenue was unquantified.
Rebuilt website with conversion-focused design: prominent reservation widget, optimised menu presentation, and Google My Business integration with schema markup.
— Sarah M.
General Manager
Read the full case study →BEFORE → AFTER
Monthly Online Revenue · BEFORE
Untracked/estimated £8,200
Monthly Online Revenue · AFTER
£36,600 (verified via CRM)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
Your website becomes a revenue engine, not a brochure. Within 6 months, you'll see higher conversion rates (targeting 3–4% from baseline 1.8%), a growing email list, and measurable increases in online orders and reservations—ultimately reducing your reliance on third-party platforms.
Discovery & Competitive Audit
We analyse your current website, survey your top 5 local competitors, and map the customer journey from discovery (Google, Instagram) to conversion (reservation, takeout order). We identify where you're losing visitors and why—technical issues, messaging gaps, or missing functionality.
Strategy & Information Architecture
We design the structure of your site around conversion: homepage hierarchy, menu presentation, reservation/ordering placement, email capture triggers, and catering inquiry forms. Every page is mapped to a business outcome—not just aesthetics.
Design & Brand Implementation
Your site comes to life with mobile-first design, fast load times, and high-converting layouts. We integrate your menu, high-quality imagery, customer reviews, and booking/ordering systems. Every element is tested for user behaviour and optimised for both desktop and mobile.
Development & Technical Optimisation
Your site is built for speed and search. We implement schema markup for local SEO, set up Google My Business optimisation, configure analytics tracking, and ensure every page loads in under 2 seconds. The site is secured, scalable, and ready for email capture.
Launch, Testing & Optimisation
We launch your site, monitor early performance data, and refine based on real user behaviour. A/B testing begins immediately—testing headlines, button placement, form fields, and email offers. You receive a 30-day optimisation sprint.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh restaurants & f&b brand
The median restaurants & f&b client after 6 months
A zero-cost, 15-minute audit of your website that reveals exactly why visitors aren't converting—and what's costing you monthly.
Median result across 12 restaurants & f&b Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our old site was converting at 1.2%. The new one converts at 3.8% on the same traffic. The ROI paid for itself in the first month. I wish I'd done this two years ago.”
Dan H.
Founder · SaaS, $3M ARR
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does a website redesign take?
Typically 12–16 weeks from initial discovery to live launch and optimisation sprint. This includes strategy, design, development, and 30 days of post-launch testing. Urgent redesigns can be compressed to 8–10 weeks if required.
Will my new website rank higher on Google than TripAdvisor and Yelp?
For branded searches (your restaurant name), yes—absolutely. For broader searches ('restaurants near me,' 'delivery in Edinburgh'), you'll rank in the top 3–5 results within 4 months if your current site is weak. We can't guarantee #1 (Google's algorithm is competitive), but we've achieved top 3 for 89% of F&B clients. Third-party review sites will still appear, but your owned site will be there too.
What if I'm happy with my current website but want to improve conversions?
We start with an audit (free for qualified businesses) to identify conversion leaks. Often, simple changes—moving the reservation widget higher, adding customer testimonials above the fold, or improving mobile load speed—can lift conversion 30–50% without a full redesign. We'll recommend the most cost-effective path first.
How much does a new website cost?
Full builds for restaurants typically range £4,500–£9,500 depending on complexity (single location vs. multi-site, integrations with POS or reservation systems, custom functionality). We offer flexible payment plans. During your audit, we'll provide a no-obligation quote tailored to your needs.
Can you integrate my POS system, reservation platform, or delivery integrations?
Yes. We integrate with Resy, OpenTable, Toast, Square, Deliveroo APIs, Just Eat, Stripe, and most common F&B tech stacks. If you're unsure what your current system supports, we'll audit it for you during discovery.
FREE · NO COMMITMENT · 48HR TURNAROUND