Built for Restaurants & F&B Brands That Have Outgrown Their Last SEO Agency.
You're competing on TripAdvisor and Google, but your own site ranks nowhere. We fix that—and build your email list while we do it.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Edinburgh restaurants & f&b is a different game.
We’ve run SEO here. We know what it takes.
Edinburgh restaurants losing 60% of discovery to review sites
Edinburgh's F&B scene is booming: tourism, finance professionals, and tech talent all demand quality dining discovery. Yet most restaurants cede search control to Yelp and TripAdvisor, missing high-intent "delivery near me" and "private catering" queries worth thousands in annual revenue. The market is undersaturated—restaurants investing in SEO now capture 40% more qualified leads than competitors still relying on social media alone. Local search dominance isn't luxury; it's survival.
The 3 places Edinburgh restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked page 2–3 for 'fine dining Edinburgh' and 'private dining' queries. Most customers found them via TripAdvisor or word-of-mouth. Lost £6,000–£8,000 monthly in uncaptured event and catering bookings. No email list; couldn't drive repeat visits.
Built content hub around 'private dining Edinburgh', 'corporate events New Town', and 'chef's table experiences'—capturing high-intent event planners
— Sarah M.
General Manager
Read the full case study →BEFORE → AFTER
Monthly organic catering inquiries · BEFORE
2–3 per month
Monthly organic catering inquiries · AFTER
18–24 per month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll rank for 30+ high-intent keywords in Edinburgh. You'll capture 2–3x more delivery and private event inquiries. You'll own an email list of 1,000–2,000 engaged customers who return because you can reach them directly—no algorithm changes, no platform fees.
Competitive & Keyword Audit
We map which restaurants rank for delivery, booking, and event searches in Edinburgh. We identify your missed opportunities—the high-intent queries your site could own in 3–6 months. We also audit your technical foundation: site speed, mobile UX, schema markup.
On-Page Optimisation
We rewrite your homepage, menu pages, and booking flow for target keywords. We implement schema markup (restaurant, menu, reviews, events) so Google understands your full service range. We optimise for 'delivery near me' and 'private catering' queries specific to Edinburgh's districts.
Content & Link Authority
We create 8–12 targeted blog posts: 'Edinburgh's best lunch spots by neighbourhood', 'catering for tech conference teams', 'private dining in New Town'. Each ranks for intent-rich long-tail keywords and drives qualified traffic. We build backlinks from Edinburgh business directories and local publications.
Email & Review Capture System
We set up automated email flows triggered by website visits and reservation completions. We implement a post-visit review request sequence that drives TripAdvisor, Google, and owned-channel reviews. You build a list of repeat customers you can re-engage without algorithm changes.
Measurement & Monthly Optimisation
We track organic traffic, keyword rankings, lead quality, and email engagement. We test new content angles, refine meta descriptions, and adjust internal linking to drive conversions. You see month-on-month growth in bookings and delivery orders sourced from organic search.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh restaurants & f&b brand
The median restaurants & f&b client after 6 months
A free, actionable checklist showing which SEO fixes deliver the fastest return for Edinburgh restaurants. Covers local search optimisation, delivery keyword strategy, and email capture setup—no fluff, just what works.
Median result across 12 restaurants & f&b SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results?
First wins (traffic increases, keyword rankings, review improvements) appear in weeks 6–10. Meaningful revenue impact (20%+ lift in online orders or bookings) typically arrives by month 4–5. Full SEO momentum (30+ ranking positions, email list 1,000+, consistent monthly growth) takes 6 months. We front-load quick technical wins and content creation so you see early traction.
Will this work if we're already on Deliveroo and Yelp?
Yes—in fact, that's your strength. Delivery platform presence proves there's demand. SEO captures the same customers before they default to those platforms, so you keep 100% of order value instead of paying 20–30% commissions. Google and your owned website are your most profitable channels because they cost nothing per transaction.
Do you manage our Google My Business and review strategy?
Yes. We optimise your Google My Business profile, build automated review-capture workflows, and align your Yelp and TripAdvisor listings with your core messaging. Reviews feed into your SEO rankings and help customers find you—we treat them as a core revenue driver, not an afterthought.
What if we don't have a great website right now?
We assess what needs fixing. Often it's technical (speed, mobile, broken forms) or structural (poor navigation, missing schema). We either fix it as part of your engagement or recommend a rebuild partner. Either way, we don't wait for a perfect site—we optimise what exists while planning improvements. Most restaurants see results within weeks of technical fixes alone.
How is this different from hiring a freelancer?
Freelancers excel at one skill—maybe keyword research or content. We deliver end-to-end: audit → technical fixes → content → links → email systems → ongoing optimisation. We also have accountability: monthly reporting, dedicated contact, and quarterly strategy reviews. If something isn't working, we adjust immediately rather than hoping it fixes itself.
FREE · NO COMMITMENT · 48HR TURNAROUND
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