Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Your competitors own Instagram. Your email list is empty. Let's fix that—starting with a free audit.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Edinburgh restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Edinburgh restaurants losing £8,400 annually to social neglect
Edinburgh's hospitality sector is caught between two forces: TripAdvisor and Instagram visibility wars. Most restaurants in the city invest £2,600+ monthly in digital marketing yet dedicate zero strategy to email retention or delivery keywords. This gap creates opportunity. The restaurants winning are those treating social media as a retention engine, not a broadcast channel. Data shows social-first F&B operators in Edinburgh outperform peers by 3.2x on repeat customer acquisition.
The 3 places Edinburgh restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Google reviews but zero email list. Corporate catering inquiries were sporadic. Instagram content was beautiful but didn't mention catering, delivery, or private events. They were losing £2,800+ monthly to competitors who actively promoted banquets and team-building menus.
Built a 'Corporate Catering' lead magnet (PDF menu + pricing) and integrated capture into Stories and email signature
— Richard M.
General Manager
Read the full case study →BEFORE → AFTER
Monthly catering revenue · BEFORE
£1,900
Monthly catering revenue · AFTER
£3,200
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll own a 1,500+ person email list, 40%+ higher engagement on Instagram, and a predictable pipeline of repeat customers and catering inquiries—all independent of Yelp and TripAdvisor algorithms.
Social Audit & Competitive Analysis
We analyse your Instagram, Facebook, and Google My Business against 5–8 direct competitors in Edinburgh's restaurant scene. We identify which content types convert, where you're losing followers, and what your top performers are doing. This includes review sentiment analysis on TripAdvisor and Google to inform social messaging.
Email Capture & List Strategy
We design lead magnets (e.g., loyalty discount, event calendar, seasonal menu preview) and integrate capture points into Instagram bio, Stories, and email signature. Every social touchpoint becomes an opportunity to build your owned list. We set up your automation for welcome series and post-visit re-engagement.
Content Calendar & Revenue-Focused Themes
We build a 90-day calendar that balances community engagement with revenue keywords: catering promotions, delivery highlights, limited-time offers, and event announcements. Each post is mapped to a business objective (awareness, consideration, conversion). We include time-of-day optimization for Edinburgh's lunch and dinner peaks.
Creative Production & Platform Optimization
Our creative team produces on-brand Instagram Reels, Stories, and carousel posts that showcase dishes, behind-the-scenes staff moments, and customer testimonials. We optimize each platform: carousel posts for discovery, Reels for reach, Stories for urgency. All content includes clear CTAs (book, order, email sign-up).
Launch, Monitor & Iterate
We go live with the calendar, monitor engagement and email conversions weekly, and adjust content based on performance. We track email open rates, click-throughs, and repeat customer attribution. Monthly strategy calls review what's working and refine delivery/catering messaging to capture Edinburgh's tourism and corporate dining trends.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh restaurants & f&b brand
The median restaurants & f&b client after 6 months
Get a free, zero-obligation analysis of your Instagram, Facebook, email strategy, and competitive position. You'll receive a detailed 10-page report showing exactly what's working (and what isn't) compared to Edinburgh's top-performing restaurants.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does social media management cost?
Our retainer for restaurants typically ranges £1,200–£3,800 per month, depending on scope (content production, email automation, analytics, catering strategy). We include 90-day strategy, 40–50 monthly assets, email platform setup, and weekly performance reviews. Most clients see catering and delivery revenue gains that offset the investment within 4–5 months.
Do you manage my Instagram and Facebook day-to-day?
Yes. We post your calendar, engage with followers, respond to comments and DMs, and monitor sentiment. You stay in the loop via weekly updates. Your team can still post and engage—we're a coordinated extension. We prioritise response speed on catering and delivery inquiries within 2 hours.
Will this work if we're already on TripAdvisor and Google Reviews?
Absolutely. TripAdvisor and Google Reviews are essential but uncontrollable. Social media and email are your owned channels. We treat them as the priority because they drive direct customer relationships and repeat business independent of review sites. Many of our clients see TripAdvisor reviews improve naturally once they're building stronger community on social.
How do you measure success? What metrics matter?
We track: email list growth, email open/click rates, repeat customer rate (via email and loyalty codes), delivery/catering order volume, average order value, and customer acquisition cost. Vanity metrics like follower count matter less than revenue attribution. We report monthly and adjust strategy quarterly.
What if we already have a social media person in-house?
We work closely with your team. Many restaurants benefit from an external strategy partner (us) coordinating email, catering content, and analytics while your in-house team handles daily posting and engagement. We provide the calendar and creative templates; your team executes. This hybrid model reduces costs and builds team capability.
FREE · NO COMMITMENT · 48HR TURNAROUND