Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
The top London estate agents aren't spending more on ads — they're targeting by postcode precision, property type intent, and buyer lifecycle stage. They convert 3–4x more of their ad traffic into qualified viewings because they're reaching the right person at the exact moment they're searching for a property in their area.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
London real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
London property agents waste £4.2M per year on unoptimised Google Local Services Ads and untargeted Meta campaigns
London's property market generates £280B in annual transaction value, with 1.2M property searches per month on Rightmove alone. Yet 71% of London estate agents running Google Ads are using broad keywords ('London property', 'homes for sale') with no geographic or property-type segmentation — paying for clicks from people searching in Zone 1 when their inventory is in Zones 2–4. The agencies winning in London paid media aren't outspending competitors; they're out-targeting them with postcode-level precision and lead qualification systems that convert 60–75% of leads into genuine buyers.
The 3 places London real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Broad London-wide targeting, no lead qualification, no CRM integration, and no visibility into which ads drive actual sales — the agency was spending on impressions, not outcomes
Integrated Zoopla CRM with Google Ads and Meta, tracking leads from click through to viewing and sale
— Sarah M.
Managing Director, London Estate Agency
Read the full case study →BEFORE → AFTER
Cost Per Qualified Lead · BEFORE
£52
Cost Per Qualified Lead · AFTER
£18
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, London real estate clients typically reduce cost-per-qualified-lead by 45–60%, increase viewings from qualified leads by 3–5x, and establish a scalable paid media programme anchored to real estate outcomes (sales) rather than ad platform vanity metrics.
Real Estate Paid Media Audit
We audit your Google Ads (Search, LSA, Display, YouTube), Meta Ads, and any other active channels — identifying unqualified traffic sources, budget waste by postcode and property type, untapped keyword opportunities, and tracking gaps. Most London estate agents have 12–18 fixable issues within week one.
CRM Integration & Lead Qualification
We integrate your CRM (Zoopla, Rightmove, custom system) with Google Ads and Meta to track leads from click through to viewing to sale. We build qualification workflows into Meta lead forms (budget, timeline, property type, location) so you capture intent-rich leads, not just contact info.
Postcode & Property-Type Targeting
We rebuild campaigns around postcode clusters and property types (flats, townhouses, period homes, new-build, investment properties) with bid strategies anchored to actual cost-per-qualified-lead and cost-per-viewing by segment. Geographic precision is the primary lever in London real estate paid media.
Creative & Landing Page Optimisation
We build property-specific landing pages for high-value postcodes and property types, run systematic creative testing on Meta (virtual tours, agent testimonials, neighbourhood guides, lifestyle imagery), and optimise YouTube pre-roll for prospecting audiences.
Scale & Lead Quality Reporting
Monthly reporting on true cost-per-qualified-lead, cost-per-viewing, and cost-per-sale by channel, postcode, and property type — with clear recommendations on where to scale and where to cut. We report on outcomes (viewings and sales), not just platform metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London real estate brand
The median real estate client after 6 months
See how your London estate agency's paid media performance compares to top-performing agents — with exact cost-per-qualified-lead benchmarks, postcode targeting strategies, and lead qualification systems we see across our London portfolio.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a London estate agency spend on paid ads?
A meaningful paid media programme starts at £4,000–£6,500/month. Below that, algorithms can't gather enough data to optimize. Most of our London agency clients scale to £12k–£25k/month as lead quality and viewing conversion improve — because qualified leads cost less to acquire once campaigns are properly structured.
Is Google Ads or Meta better for real estate agents in London?
Both serve different roles. Google Ads (Search + LSA) captures active demand — people already searching for properties. Meta reaches prospective buyers who don't know you yet. Top-performing London agencies allocate roughly 55–60% to Google and 35–40% to Meta, adjusting by postcode and buyer type (owner-occupier vs investment).
How long does it take to see improved lead quality after a campaign restructure?
Most London agencies see measurable lead quality improvement (lower cost-per-qualified-lead) within 2–3 weeks of implementing CRM integration and lead qualification. Full impact — with postcode targeting optimized, landing pages built, and creative testing in cycle — appears at 3–4 months.
What's the difference between Google Local Services Ads and Google Search Ads for real estate?
LSAs appear at the very top of Google with a 'Google Guaranteed' badge, show ratings, and have built-in contact options — great for lead volume and trust. Search Ads appear below LSAs and give you more control over messaging and landing pages. Most London agencies use both, with LSA as the volume channel and Search as the precision channel.
How do you handle lead qualification in Meta lead forms?
We add 4–6 qualification questions directly into Meta lead forms: budget range, timeline, property type, location/postcode. This eliminates curious browsers and ensures only motivated buyers get sent to your CRM. It reduces lead volume by 40–50% but increases quality by 300–400%.
FREE · NO COMMITMENT · 48HR TURNAROUND