Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
Consistent, high-engagement content that turns followers into qualified buyers and renters in your market.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
London real estate is a different game.
We’ve run Social Media here. We know what it takes.
Social media built for London property professionals
London's real estate market is saturated with listings on Rightmove and Zoopla—but these platforms don't build community or lasting buyer relationships. Your competitors are either invisible on social or posting sporadically, missing the opportunity to establish authority in high-value postcodes. Social media lets you own the narrative, showcase neighbourhood expertise, and nurture long-term pipeline. Without a strategy, you're leaving 60–70% of your buyer journey offline.
The 3 places London real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Rightmove presence but zero social media strategy; competitors posting sporadically to 200–400 followers. Client struggled to differentiate in a high-supply market and couldn't showcase transaction speed or portfolio depth.
Built Instagram Reels series: '7 Days to Sold' documenting transaction journey, neighbourhood walkthroughs, and client testimonials (luxury positioning)
— Marcus T.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly Warm Leads from Social · BEFORE
0–2
Monthly Warm Leads from Social · AFTER
8–12
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a thriving, authority-driven social presence that nurtures 40–60% more warm leads than portals alone, establishes your expertise in your local market, and builds a repeatable, scalable content machine that compounds over time.
Audit & Strategy Blueprint
We analyse your current social presence, competitor landscape across Instagram, LinkedIn, and TikTok, and map your ideal buyer personas in London. We identify high-intent keywords and topics unique to your postcode (e.g., Canary Wharf investment narratives, Shoreditch lifestyle positioning).
Content Calendar & Brand Voice
We build a 12-week rolling content calendar with 5–6 posts per week across platforms. Each post aligns with buyer journey stages (awareness, consideration, decision) and reflects your unique selling points—neighbourhood expertise, transaction speed, client testimonials.
Content Production & Publishing
Our team creates property photography reels, neighbourhood spotlight videos, client testimonial content, and market insight graphics. All content is scheduled and published consistently across your channels with platform-native optimisation (hashtags, captions, CTA).
Community Engagement & Lead Nurture
We monitor comments, respond to DMs, engage with relevant London real estate accounts, and nurture warm leads through saved/shared content. Every interaction builds community and signals algorithm authority to platforms.
Measurement & Optimisation
Monthly performance reviews analyse engagement rates, follower growth, lead quality, and cost-per-qualified-lead. We refine content themes, posting times, and ad spend (if paid) based on data. You'll see trend reports tied to your business goals.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London real estate brand
The median real estate client after 6 months
A data-driven guide showing exactly how to use Instagram, TikTok, and LinkedIn to attract qualified buyers and renters—without relying on portal domination.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see leads from social media?
Warm leads typically start arriving in Week 4–6 as content builds momentum and your audience grows. By Month 3, most clients see 5–8 per month (organic); by Month 6, 10–15+. Speed depends on starting follower count, niche, and how aggressively your audience engages. High-ticket sales (luxury residential) may see fewer, higher-quality leads; lettings see higher volume, faster.
Do I need to invest in paid social ads as well?
Not initially. We focus on organic content, consistency, and community building first—these generate compound returns over 6–12 months. Many clients find organic sufficient once the strategy matures. If you want to accelerate growth or test new segments, we offer paid amplification (£500–£2,000/month), but it's optional and comes after organic foundation is solid.
What if I don't have professional property photos?
We work with what you have and can source stock/create graphic assets to supplement. We recommend investing in 1–2 professional shoot days per quarter (£1,500–£3,000) to keep content fresh and authentic. Most clients find this ROI-positive after Month 2 when lead quality becomes visible.
How much time do I need to commit weekly?
Minimal. We handle content creation, scheduling, and community management. You'll need 30–60 minutes per week to review performance reports, approve any brand-specific content, and potentially jump into comments/DMs to build relationships. That's it. The beauty of the model is we own the operational lift.
Will this work for my specific London postcode or property type?
Yes. We tailor strategy to your niche—whether you're ultra-luxury in Mayfair, BTL investor-focused in Canary Wharf, student lettings in Bloomsbury, or mixed portfolio in Shoreditch. We've worked across all London segments. Our first-month strategy phase identifies your unique positioning and buyer persona, then designs content accordingly.
FREE · NO COMMITMENT · 48HR TURNAROUND