Social media built for London property professionals
Consistent, high-engagement content that turns followers into qualified buyers and renters in your market.
📍 London Market Insight: London's real estate market is saturated with listings on Rightmove and Zoopla—but these platforms don't build community or lasting buyer relationships. Your competitors are either invisible on social or posting sporadically, missing the opportunity to establish authority in high-value postcodes. Social media lets you own the narrative, showcase neighbourhood expertise, and nurture long-term pipeline. Without a strategy, you're leaving 60–70% of your buyer journey offline.
London Real Estate Digital Landscape
Channel Effectiveness
Industry Benchmarks
Recognise Any of These?
These are the most common digital marketing challenges we see in London's real estate sector — and the hidden costs most businesses don't realise they're paying.
“Your social media accounts exist but rarely post, and engagement is minimal”
No dedicated content calendar, no strategic theme alignment with buyer personas, and no cross-platform distribution plan
Missing 200–400 qualified monthly impressions; buyer confidence drops when social presence looks dormant
“Rightmove and Zoopla bring clicks, but your own channels drive almost no warm leads”
Content strategy focuses on listings (commoditised) rather than authority, neighbourhood storytelling, and buyer journey nurture
£15,000–£35,000 annual opportunity cost; heavy reliance on paid portal ads instead of owned-channel equity
“You post sporadically—no consistency, tone varies, little audience growth month-to-month”
Absence of documented social strategy, no content ops process, and unclear success metrics tied to business outcomes
Algorithm suppression; follower growth flatlines; 60% lower visibility vs. consistent competitors in your postcode
How We Get You Results
No mystery. No black box. Here's exactly what happens when you work with us — and what you'll receive at each stage.
Audit & Strategy Blueprint
Week 1–2We analyse your current social presence, competitor landscape across Instagram, LinkedIn, and TikTok, and map your ideal buyer personas in London. We identify high-intent keywords and topics unique to your postcode (e.g., Canary Wharf investment narratives, Shoreditch lifestyle positioning).
12-week Social Media Strategy Document + Competitor Analysis + Content Pillar Framework
Content Calendar & Brand Voice
Week 2–3We build a 12-week rolling content calendar with 5–6 posts per week across platforms. Each post aligns with buyer journey stages (awareness, consideration, decision) and reflects your unique selling points—neighbourhood expertise, transaction speed, client testimonials.
Branded Content Calendar + Visual Identity Guide + Tone & Messaging Framework
Content Production & Publishing
Week 3 onwardsOur team creates property photography reels, neighbourhood spotlight videos, client testimonial content, and market insight graphics. All content is scheduled and published consistently across your channels with platform-native optimisation (hashtags, captions, CTA).
40–50 ready-to-publish assets per month + Scheduled posts + Analytics dashboard access
Community Engagement & Lead Nurture
Ongoing (Week 4+)We monitor comments, respond to DMs, engage with relevant London real estate accounts, and nurture warm leads through saved/shared content. Every interaction builds community and signals algorithm authority to platforms.
Daily engagement reports + Lead nurture email sequences + Monthly community health scorecard
Measurement & Optimisation
Ongoing (Month 2+)Monthly performance reviews analyse engagement rates, follower growth, lead quality, and cost-per-qualified-lead. We refine content themes, posting times, and ad spend (if paid) based on data. You'll see trend reports tied to your business goals.
Monthly Performance Report + Optimisation Recommendations + ROI Dashboard
After 6 months, you'll have a thriving, authority-driven social presence that nurtures 40–60% more warm leads than portals alone, establishes your expertise in your local market, and builds a repeatable, scalable content machine that compounds over time.
London Real Estate Success Stories
A 5-agent independent estate agency based in Canary Wharf, specialising in luxury residential sales (£500k+)
Strong Rightmove presence but zero social media strategy; competitors posting sporadically to 200–400 followers. Client struggled to differentiate in a high-supply market and couldn't showcase transaction speed or portfolio depth.
- →Built Instagram Reels series: '7 Days to Sold' documenting transaction journey, neighbourhood walkthroughs, and client testimonials (luxury positioning)
- →Launched LinkedIn thought leadership: market insights, developer partnerships, and investment thesis content targeting B2B & institutional buyers
- →Created TikTok educational shorts: mortgage myth-busting, first-time buyer guides, and area deep-dives (reaching younger demographic)
“We thought social media was for high-street retailers, not luxury property. Omakaase showed us it's the fastest way to build trust and reach serious buyers before they even hit Rightmove. Our pipeline is fuller, our team is energised, and we're turning followers into clients.”
A boutique lettings & management agency in Shoreditch, managing 120+ BTL properties, targeting young professionals
Minimal social presence; most renters discovering properties through Rightmove and SpareRoom. No consistent narrative about the Shoreditch lifestyle or property management differentiators; high tenant churn and lower-than-market rental rates.
- →Built TikTok & Instagram Reels series: neighbourhood culture content (local cafes, nightlife, transport links), 'Renter's Guide to Shoreditch', and property tours with lifestyle context
- →Launched LinkedIn + Instagram content: property management thought leadership, landlord case studies, and investment ROI stories (targeting BTL investors & syndicators)
- →Created community engagement: responded to all comments within 2 hours, featured renter testimonials, and partnered with local Shoreditch influencers (micro-creators)
“Social media turned Shoreditch into our story, not just our inventory. We're attracting tenants who want the lifestyle, not just a flat. Our vacancy rates dropped 40%, and tenants stay longer. It's completely changed how we market our portfolio.”
The London Real Estate Social Media Playbook
A data-driven guide showing exactly how to use Instagram, TikTok, and LinkedIn to attract qualified buyers and renters—without relying on portal domination.
- ✓5-pillar content framework designed for UK real estate (adapted for London postcodes)
- ✓12-week sample content calendar with 60 ready-to-adapt post ideas
- ✓Platform-by-platform strategy: which channels work for luxury vs. BTL vs. lettings
- ✓Benchmark metrics: what 'good' looks like for engagement, lead cost, and conversion in London
No sales call. No spam. Just your personalized report.
Get Your Free Report
What Makes Us Different
Our London real estate clients see 35–50% more qualified leads within 6 months
Average of 8–12 warm leads per month (organic) vs. 2–3 baseline; portfolio of 12 case studies across sales, lettings, and development sectors
Unlike general marketing agencies, we specialise in real estate. We understand buyer psychology, local market dynamics, and how to position inventory for maximum social leverage.
Cost per qualified lead drops 40–60% when social is integrated with your overall strategy
Client data: avg £320 per lead on portals → £85–£150 per lead when social is primary discovery channel; compounding effect over 12 months
We focus on owned-channel equity (your followers, your brand) rather than renting visibility from portals. Compound returns increase over time.
We build consistency—5–6 high-quality posts per week across platforms, every week
Dedicated content ops team; templated production process; zero missed weeks in client contracts; 97% on-time publishing rate
Most agencies promise strategy but fail on execution. We own the entire content production and publishing pipeline so you never have to think about it again.
Your social presence becomes a lead-generation asset, not just a brand billboard
Clients report 40–70% of warm leads mention 'saw you on social' during initial conversation; repeat buyer rate 3x higher for followers vs. cold leads
We design every post to move buyers closer to decision. No vanity metrics—every asset tied to pipeline and revenue outcome.
Common Questions About Social Media in London
How quickly will I see leads from social media?+
Do I need to invest in paid social ads as well?+
What if I don't have professional property photos?+
How much time do I need to commit weekly?+
Will this work for my specific London postcode or property type?+
What if social media isn't right for my business?+
What's included in your retainer, and what are typical costs for London agencies?+
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Ready to turn your social presence into a lead-generation engine?
Book a 20-minute strategy call. We'll audit your current presence, identify your biggest opportunity, and show you a 90-day roadmap.