Built for Real Estate Brands That Have Outgrown Their Last SEO Agency.
While you pay Rightmove and Zoopla for shared visibility, the top-producing London agents are building organic search equity in their target areas that compounds every year.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
London real estate is a different game.
We’ve run SEO here. We know what it takes.
London estate agents spend £8,000 per month on portals for leads they'll never own
London's property market generates over 4.8 million property-related searches per month, yet 84% of London estate agents have no meaningful organic presence beyond their firm name. The agents dominating organic search — neighbourhood guides, market reports, buyer and seller process guides — generate 4–6x more exclusive inbound instructions than those dependent on portals. In a market where a single residential sale generates £4,000–£40,000 in commission, organic SEO delivers the highest ROI of any marketing channel available to London agents.
The 3 places London real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against Foxtons, Savills, and Douglas & Gordon in Hackney with marketing budgets 50x larger, for the attention of vendors considering selling
Built 7 deep area guides for Hackney's distinct neighbourhoods — London Fields, Stoke Newington, Dalston, Clapton — each with school catchment data, transport scores, and quarterly price per square foot analysis
— Thomas H.
Director, Independent Hackney Estate Agency
Read the full case study →BEFORE → AFTER
Monthly inbound valuation requests from organic · BEFORE
2
Monthly inbound valuation requests from organic · AFTER
22
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 12–18 months, you own page-one visibility for 20–35 area-specific property search terms, generating 12–30 exclusive inbound enquiries per month from vendors and buyers who found you while researching the areas you specialise in.
Area Authority Mapping
We identify the 3–5 London postcodes or areas where you have existing deal flow and expertise, then map every search query vendors and buyers use when researching those areas — building a keyword architecture around your genuine market knowledge.
Website & Technical Foundation
We audit and fix the technical issues preventing your site from ranking — site speed, mobile optimisation, LocalBusiness and RealEstateAgent schema, and internal linking structure. Most London agent websites have 15–25 fixable issues.
Area Content Hub Build
We build deep area guides — schools, transport, lifestyle, property market data — that rank for the research searches vendors and buyers make 3–6 months before contacting an agent. These pages are designed to capture early-funnel traffic and convert it into valuation appointments.
Authority & Press Syndication
We build domain authority through property press placements (Evening Standard Homes, Time Out London Property, Homes & Property), local press citations, and neighbourhood association mentions.
Instruction Attribution & Scale
Monthly reporting tracking organic traffic, inbound valuation requests, and instructions generated from SEO. We identify which content is producing instructions and scale across additional areas.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London real estate brand
The median real estate client after 6 months
An area-by-area breakdown of organic search opportunity for London estate agents — showing which postcodes are underserved, how to build ranking authority, and what portal spend you can realistically replace with organic leads.
Median result across 12 real estate SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Can I compete with Rightmove and Zoopla in organic search?
Not for generic property listing searches — and that's not the strategy. The opportunity is in the 40,000+ monthly London searches for area intelligence, market data, and property guidance that portals don't serve. 'Is Peckham right for first-time buyers?', 'how long does it take to sell a house in Clapham?' — these convert at 4–5x the rate of listing searches, and portals don't rank for them.
How long does estate agent SEO take to generate instructions in London?
Most clients see their first organic valuation requests within 5–7 months. Meaningful volume — 8–15 instructions/month — typically comes at 10–14 months. The ROI inflection is usually Month 15–20, when area authority compounds and content starts ranking for a broad range of related queries.
What kind of content works best for London estate agent SEO?
Area guides, quarterly market reports, buying and selling process guides for London-specific scenarios (Help to Buy, leasehold reform implications, SDLT calculations), and hyperlocal school catchment and transport content. These pages answer real vendor and buyer questions, earn backlinks naturally, and rank for searches portals don't target.
Do you work with independent agents or corporate chains?
Both — but the strategy differs. Independent agents build personal and local brand authority. Corporate chains build content hubs that drive regional traffic to branch pages. We've built effective programmes for sole traders in Hackney and for national agencies building area authority across 50 London branches.
How do you stay current with London's constantly changing property market for content?
We build content in formats that update gracefully — quarterly market reports that improve with each edition, area guides with modular data sections, and evergreen process guides that require minimal maintenance. The key is building content infrastructure that gets more valuable over time.
FREE · NO COMMITMENT · 48HR TURNAROUND