Built for Real Estate Brands That Have Outgrown Their Last SEO Agency.
Most Leeds agents rely on Rightmove. Organic search is where qualified buyers discover you first.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Leeds real estate is a different game.
We’ve run SEO here. We know what it takes.
Beat property portals. Rank for location-based searches in Leeds.
Leeds's £48,000 SMB base includes hundreds of independent and boutique real estate firms competing for the same local search visibility. Property portals monopolise general searches—but location-specific, neighbourhood-focused queries ("best 3-bed homes in Headingley", "Leeds city centre flats") remain underserved. Agents investing in SEO now own these micro-moments before buyers hit the portals. Digital marketing spend in the sector averages £2,200/month, yet most of that goes to paid ads; organic strategy is the gap.
The 3 places Leeds real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Completely reliant on Rightmove for tenant enquiries. No organic visibility for searches like 'student lettings Headingley' or 'city centre flats Leeds'. Paid ads were driving enquiries, but at £95 per lead, margins were squeezed.
Built 12 neighbourhood-specific guides (student lettings vs. young professionals, transport links, local amenities) targeting long-tail, high-intent searches.
— Sarah M.
Lettings Director
Read the full case study →BEFORE → AFTER
Monthly organic enquiries · BEFORE
12
Monthly organic enquiries · AFTER
46
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6–9 months of strategic execution, you'll dominate local search for 15–25 high-intent keywords across Leeds neighbourhoods. Organic traffic typically rises 200–400%, lead volume from search increases 35–60%, and cost-per-lead drops by 45–55% compared to paid-only campaigns. You'll own the position between buyer intent and portal discovery.
SEO Audit & Competitive Analysis
We map your current organic visibility across Leeds postcodes and neighbourhoods. We identify which location-based keywords you *should* own—Headingley, city centre, suburbs—and analyse what the top 3 agents are doing. We pull your technical SEO health: site speed, mobile, indexing, internal structure.
Keyword Strategy & Content Blueprint
We build a phased 12-month content roadmap targeting buyer intent at all stages: awareness (neighbourhood guides), consideration (market reports, new builds), decision (open house reviews, buying process). We prioritise high-intent location-specific searches where you can rank in 3–6 months.
On-Page & Technical Optimisation
We optimise your homepage, service pages, and location pages for priority keywords. We implement schema markup (local business, property listings, reviews), fix crawl/index issues, improve Core Web Vitals, and set up proper Google Business Profile optimisation for Leeds and key neighbourhoods.
Content Creation & Link Building
We create high-quality neighbourhood guides, market insights, and property trend reports that answer buyer questions and earn backlinks from local media, business directories, and community sites. Each piece is optimised for rank and designed to drive qualified traffic and social sharing.
Measurement, Refinement & Growth Scaling
We track rankings, organic traffic, lead quality, and conversion rate monthly. We refine content and keywords based on data. Once core keywords rank (typically months 3–6), we expand into adjacent opportunities and scale spend on high-performing content to maximise ROI.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Leeds real estate brand
The median real estate client after 6 months
A practical, 30-point checklist covering technical SEO, local optimisation, and content strategy specifically for estate agents and lettings firms in Leeds. Identify the quick wins you can implement today, and the investments that'll move the needle.
Median result across 12 real estate SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results from SEO?
Quick wins (technical fixes, internal linking, Google Business optimisation) can move the needle in 4–8 weeks. Meaningful ranking and lead volume improvements typically emerge at month 3–4, with full momentum by month 6–9. Real estate SEO requires patience, but the ROI compounds faster than most industries once you rank.
Will SEO help us compete with major chains like Savills or Knight Frank?
Yes—but strategically. You can't outspend them on brand keywords nationally. Instead, you own hyper-local, neighbourhood-specific searches where expertise and proximity matter most. A boutique agent in Headingley ranking for 'best family homes Headingley' will outrank a national chain for that micro-moment. We focus on these high-intent, winnable keywords.
We're already on Rightmove and Zoopla. Why do we need SEO?
Portals are distribution channels, not owned media. You pay for exposure, lose control of presentation, and compete on price. SEO is your owned asset—your website is where you showcase expertise, set tone, and control the narrative. Buyers who discover you via SEO (not portal) are already qualified and familiar with your brand. Organic buyers close faster and have higher lifetime value.
What's included in the ongoing monthly retainer?
Retainers typically include monthly reporting and optimisation, content calendar management, technical monitoring, Google Business Profile updates, and strategic quarterly reviews. For Leeds agents, retainers range £1,200–£3,500/month depending on scope (single location vs. multi-location, content volume, backlink strategy). We'll define what you need in the strategy phase.
Can we do SEO in-house instead of hiring an agency?
You can, but opportunity cost is real. SEO requires specialist skills (technical, content, competitive research, link-building relationships). Most agents can execute 20% of the strategy—the 80% (competitive positioning, link-earning, content architecture) requires external expertise. Agencies also avoid the bias and blindspots that internal teams develop. Consider: £1,500/month on SEO is cost-neutral if it generates 1–2 extra sales/quarter.
FREE · NO COMMITMENT · 48HR TURNAROUND