Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
Most lack a consistent social strategy. You can own your local market with content that builds trust and drives qualified buyer leads.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Manchester real estate is a different game.
We’ve run Social Media here. We know what it takes.
75,000 Manchester property businesses competing for attention online
Manchester's real estate sector is dominated by national property portals—Rightmove, Zoopla, and Glassdoor—which squeeze organic visibility and compress margins. Local agents and independent brokers rarely leverage social media to build direct relationships with buyers, renters, and investors in their catchment areas. Your competitors aren't using social strategically; this is your competitive advantage. The agents winning in Manchester right now are those building community and trust on Instagram, LinkedIn, and TikTok before the portfolio listing goes live.
The 3 places Manchester real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Posting sporadically with low engagement (0.9% average). Struggled to differentiate from national chains. No lead attribution. Monthly spend of £3,200 with no clear ROI. 40% of their qualified leads came from portal referrals, leaving them trapped in a race-to-the-bottom fee structure.
Built content strategy around local neighbourhood expertise—weekly Northern Quarter market updates, 'agent day-in-the-life' reels, and client success stories. Published 16 pieces monthly.
— Sarah M.
Managing Director, Northern Quarter Lettings & Sales
Read the full case study →BEFORE → AFTER
Monthly Social-Generated Leads · BEFORE
2–3
Monthly Social-Generated Leads · AFTER
18
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll own a consistent, high-performing social presence that drives qualified buyer and investor leads directly into your pipeline. You'll reduce cost per lead by 40–60% compared to portal-only strategies and build a personal brand strong enough to survive market downturns and agency changes.
Audience & Competitor Audit
We map your ideal buyer and investor personas—first-time buyers in Spinningfields, BTL investors targeting Northern Quarter, corporate relocations to Manchester—then reverse-engineer what your top 5 competitors are doing wrong. We analyse their engagement gaps and content weaknesses so we can exploit them.
Content Strategy & Brand Narrative
We build your social voice—the story that separates you from portal commodities. For a Manchester real estate agent, that means local expertise, neighbourhood guides, client success stories, and behind-the-scenes market insight. We create a 12-week content calendar aligned to buyer intent and seasonal property cycles.
Content Production & Community Launch
We produce and publish 12–16 pieces of high-performing content monthly—reels, stories, carousel posts, long-form thought leadership. Each piece is built for algorithm performance and community interaction. We seed engagement and respond to comments in real-time to signal authenticity to followers and platforms.
Paid Social & Lead Capture Setup
We layer targeted paid campaigns on top of organic content—retargeting website visitors, lookalike audiences of past buyers, and geo-targeted ads within your postcodes. Each campaign feeds leads into a dedicated CRM pipeline so you can track enquiries from first ad view to offer accepted.
Performance Optimization & Scaling
We review weekly metrics—reach, engagement, click-through rate, cost per lead, and closed deals. We kill underperforming content, double down on winners, and test new angles. By month 3, we're scaling the top 20% of campaigns and adjusting spend to chase qualified leads only.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester real estate brand
The median real estate client after 6 months
A done-for-you audit checklist that reveals exactly which social media gaps are costing you leads. Includes content calendar template, engagement tactics, and lead tracking setup—built specifically for Manchester agents and brokers.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see leads from social media?
First-month results are typically visibility and engagement metrics—follower growth, post reach, comment volume. By week 6–8, you'll see social traffic to your website and early lead form submissions. Qualified leads that enter your sales pipeline typically arrive in weeks 8–12, with closed deals following 30–90 days after. We measure success by pipeline value and closed commission, not just clicks.
Do we need to hire a full-time social media person, or can you handle it all?
Most of our Manchester clients outsource 100% to us. We handle content creation, posting, community management, paid campaign setup, and weekly optimisation. You stay in the loop via monthly strategy calls and weekly dashboards, but the day-to-day execution is ours. Cost ranges from £1,800–£3,800 monthly depending on posting frequency and paid media spend. It's usually cheaper than hiring internally plus removes the learning curve.
What if we don't have great photos or videos of our properties?
We can work with what you have or recommend affordable local videographers and photographers. But honestly, the best content for real estate social isn't always slick property porn—it's behind-the-scenes, neighbourhood guides, client testimonials, and market insights. We've built award-winning campaigns using iPhone videos, carousel posts, and text-based thought leadership. High production value helps, but strategy and authenticity matter more.
How do we know the leads from social media are actually qualified?
We build lead capture forms with qualifying questions baked in—budget, timeline, property type, location. We retarget only warm audiences (website visitors, past leads, lookalikes of closed clients). And most importantly, we integrate the CRM so you can see the full journey from ad click to offer accepted. We track cost per enquiry, cost per viewing, and cost per closed deal. If a lead source isn't converting, we kill it and reallocate budget.
What's included in your retainer—is paid media spend separate?
Our retainer covers strategy, content creation, posting, community management, and campaign setup. Paid media spend (the actual money you spend on ads) is separate and managed by you or us depending on preference. Typical retainer is £1,800–£3,800/month for content + management. Paid spend typically ranges £500–£3,000/month based on lead goals and seasonality. We optimise every pound and show you exact ROI.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Manchester real estate market diagnostic.
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