Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Stop competing on property portals. We help Manchester real estate businesses reach qualified buyers first through precision paid marketing.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Manchester real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Manchester property agents waste £400/month on untargeted ads
Manchester's real estate market is crowded—Rightmove and Zoopla dominate visibility, leaving independent agents invisible. The city's 75,000 SMBs average £2,800/month on digital marketing, but most real estate businesses scatter spend across channels with no location-based strategy. Paid marketing done right captures high-intent buyers actively searching for Manchester properties—before portals do.
The 3 places Manchester real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending £3,200/mo across Google Ads, Facebook, and Instagram but generating only 8–12 qualified viewings/week. Cost-per-viewing was £95–£140. Organic Zoopla/Rightmove traffic dominated, but paid ads weren't converting.
Segmented audiences by buyer type (first-time, investor, corporate) and property price band; paused broad keywords costing £8–£15/click with <2% conversion
— Sarah M.
Director, Spinningfields Properties
Read the full case study →BEFORE → AFTER
Qualified Leads Per Month · BEFORE
32–48 (low-quality form fills)
Qualified Leads Per Month · AFTER
78–88 (confirmed viewing attendees)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll generate 35–50% more qualified leads at 30–45% lower cost-per-lead. By month 6, your paid marketing ROI will be measurable: every pound of ad spend returns £3–£5 in pipeline value.
Audit Your Market Position
We analyse your current paid spend, competitor landscape, and Manchester-specific search demand. We map where your budget leaks—broad keywords, wrong audiences, untargeted platforms—and identify high-intent gaps competitors miss.
Define Buyer Segments & Keywords
We segment your audience: first-time buyers, investors, downsizers, corporate relocations. For each, we identify high-intent keywords ('3-bed semi Manchester' vs. 'properties near Spinningfields') and property-type intent signals Google Ads and Meta miss.
Build & Launch Targeted Campaigns
We launch precision campaigns on Google Ads (location search), Meta (lookalike + retargeting), and LinkedIn (commercial). Each ad links to property-specific landing pages, not generic homepages. Real-time bid adjustments optimise for qualified clicks, not volume.
Optimise for Lead Quality & Cost
We monitor daily: pause underperforming keywords, adjust bids by property type and geography, test ad copy variants, and refine audience exclusions. Within 4 weeks, you'll see cost-per-lead drop 30–45% while inquiry volume stays flat or grows.
Scale Winners, Reinvest Savings
Once cost-per-lead stabilises, we scale high-performing property types, geographies, and audiences. Budget that dropped in cost-per-lead gets reinvested to grow overall lead volume by 20–35% without raising total spend.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester real estate brand
The median real estate client after 6 months
A data-driven guide showing how Manchester property agents cut cost-per-lead by 40% and doubled qualified viewings. Includes keyword strategies, audience segmentation templates, and competitor benchmarks.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from other Manchester digital marketing agencies?
Most agencies focus on volume—clicks, impressions, form fills. We focus on outcomes: viewings booked, properties sold, ROI delivered. We integrate with your CRM, track the full buyer journey, and optimise for cost-per-actual-lead (not cost-per-click). We also specialise in real estate—we understand your market, your seasonality, and your buyer psychology.
What if we're already spending £3,000+/month on ads and seeing poor results?
That's actually common. Most agencies build campaigns without understanding real estate buyer intent or Manchester-specific search demand. We audit your existing spend, identify where budget leaks, and typically redeploy 40–50% to higher-performing keywords and audiences. Many clients see 30–45% cost-per-lead reduction without raising total spend.
How long before we see results?
Week 1–2: audit and strategy. Week 3–4: campaigns live. Week 4–8: optimisation and first efficiency gains (usually 15–25% cost reduction). Week 8–12: cost-per-lead stabilises and we scale winners. Most clients see measurable improvement by week 4 and full ROI clarity by week 12.
What's your typical retainer range for a Manchester real estate business?
Most Manchester real estate clients invest £2,200–£5,500/month depending on portfolio size, property types, and scale ambitions. This typically includes Google Ads, Meta Ads, weekly optimisation, and strategy calls. We also offer project-based pricing (e.g. 12-week audit + launch) if you prefer a fixed fee.
Do you only manage Google and Meta ads?
Google Ads and Meta are the two highest-ROI channels for real estate, so they're our core focus. We also run LinkedIn campaigns for commercial real estate and can add YouTube retargeting or Pinterest ads if your buyer personas align. But we don't scatter budget—we master the channels that drive your specific sales.
FREE · NO COMMITMENT · 48HR TURNAROUND