Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
68,000 SMBs in Birmingham metro spend £2,400/month on digital. Most waste it on platforms that don't convert property enquiries.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Birmingham real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid ads are losing to portal giants. Here's how to win.
Birmingham's real estate market is fragmented. Rightmove, Zoopla, and Purplebricks dominate organic search, making paid channels your only reliable way to capture intent-ready buyers before competitors do. Most local agents rely on portal traffic alone—they're invisible on Google Ads and social. The agencies running Facebook and Google campaigns for Birmingham property businesses are seeing 3–5x ROI, while others get outbid or burn budget on poor targeting.
The 3 places Birmingham real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They were spending £3,000/month on Google Ads but getting lost in searches for 'new build flats Birmingham' and 'homes near Brindleyplace.' Their competitor agencies owned the top ad slots. Cost per lead was £164, and enquiry-to-viewing conversion was 8%. No Facebook or Instagram strategy.
Rebuilt Google Ads campaigns around ultra-specific keywords ('1-bed new build Digbeth,' 'luxury apartments Brindleyplace') and postcodes to outbid generalists on intent-rich terms.
— Sarah M.
Development Director
Read the full case study →BEFORE → AFTER
Monthly Cost Per Lead · BEFORE
£164
Monthly Cost Per Lead · AFTER
£58
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
You shift from wasting budget on portal traffic and generic ads to owning local intent-driven channels. Within 6 months, your cost per lead drops 35–50%, your enquiry volume grows 60–120%, and your paid budget becomes your most predictable, highest-ROI marketing channel.
Audit & Competitive Analysis
We map your current spend, keyword strategy, and competitor tactics across Google Ads, Facebook, and Instagram. We identify which Birmingham postcodes, property types, and buyer personas you're missing or overpaying to reach.
Strategy & Targeting Blueprint
We build location-specific and property-type campaigns tied to your inventory and service area. We design audience segments (first-time buyers, relocating families, investors) and craft bid strategies to minimise CPL while maximising qualified enquiries.
Campaign Build & Optimisation
We set up Google Ads campaigns (Search, Display, Local Services), Facebook/Instagram conversion ads, and retargeting. Every ad is tied to a property-specific or area-specific landing page. We implement conversion tracking from click to enquiry.
Launch, Monitor & Optimise
Campaigns go live. We monitor spend, CPC, CTR, and conversion rate daily. We pause underperformers, scale winners, adjust bids, and refine audiences in real time. Weekly optimisation keeps your budget efficient and your ROI climbing.
Reporting & Growth Planning
Monthly performance reviews: leads generated, cost per lead, conversion-to-viewing rate, average property price of enquiries, and revenue attribution. We present actionable insights and propose budget allocation adjustments for the next month.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham real estate brand
The median real estate client after 6 months
See exactly how much competitors are spending on Google Ads and Facebook, which keywords they own, and where your budget should go to beat them.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Campaigns go live in week 3–4. You'll see the first conversions within 1–2 weeks. Statistically significant optimisation and trend data takes 6–8 weeks. Most clients see a 20–30% drop in CPL by week 8, and 40–50% by month 4–6. Real estate timelines vary (property viewings and sales take time), but enquiry volume and quality improve much faster.
What if we're already on Google Ads or Facebook?
We audit your existing campaigns immediately. Most agencies find wasted spend, poor targeting, unmapped conversions, or low-performing ads. We'll take over management, reoptimise within days, and typically reduce your CPL while maintaining or increasing enquiry volume. If your current strategy is working, we'll prove it—and scale it.
How much should we budget monthly?
For Birmingham real estate, we typically recommend £1,500–£4,000/month to be competitive and see meaningful volume. Your exact budget depends on your property type, price point, sales cycle, and growth targets. We'll model expected enquiries and revenue for different budget levels during strategy phase, so you know exactly what to expect.
Do you manage SEO or just paid ads?
We specialise in paid marketing (Google Ads, Facebook, Instagram, YouTube). Local SEO is complementary—it takes 6–12 months to show results. If you want organic strategy too, we partner with trusted SEO specialists. But paid is where you get immediate, measurable traction in a competitive market like Birmingham real estate.
What happens if we pause the campaign or leave?
Your campaigns are yours. We hand over all account access, strategies, and documentation. You can pause anytime. Most clients stay because the ROI speaks for itself, but there's no lock-in. If you leave, you'll have a healthy, optimised account structure to hand to whoever manages it next.
FREE · NO COMMITMENT · 48HR TURNAROUND