Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Property portals dominate search. But 67% of your budget disappears on low-intent clicks. We reverse that.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bristol real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Bristol real estate: your ad spend isn't reaching qualified buyers
Bristol's real estate market is fragmented across Rightmove, Zoopla, and local portals—making organic visibility nearly impossible without paid strategy. Most agencies in Clifton and Stokes Croft compete on price, not precision targeting. Your competitors are spending £2,400/month on ads without location-based intent data. The winning agencies use paid channels to capture high-intent buyer behaviour before portals do.
The 3 places Bristol real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending £2,800/month on Google Ads without location intent—ads ran on broad keywords like 'houses for sale' and 'flats Bristol', attracting portal-hunting browsers. No social strategy. Cost-per-lead: £178. Only 1 in 8 leads converted to viewing.
Rebuilt Google Ads around long-tail location queries ('3-bed semi Clifton with off-street parking', 'new-build flats Southville'); added location bid adjustments to prioritise high-margin postcodes
— Sarah M.
Director of Sales
Read the full case study →BEFORE → AFTER
Cost Per Qualified Lead · BEFORE
£178
Cost Per Qualified Lead · AFTER
£58
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 12 weeks, you'll own a location-targeted paid engine that feeds consistent, qualified enquiries—at a 40–60% lower cost-per-lead than you're currently spending. Your ads stop competing on price and start competing on precision.
Audit & Intent Mapping
We dissect your current ad spend, keyword strategy, and landing pages. We map high-intent buyer queries specific to Bristol neighbourhoods (Clifton, Stokes Croft, Southville) and identify where your budget leaks. We benchmark your cost-per-lead against top performers in your segment.
Strategy & Audience Build
We design a location-layered paid strategy: Google Ads with search intent + geographic modifiers, Facebook/Instagram with lookalike audiences built from your best buyers, and LinkedIn for investor/developer leads if applicable. We construct exclusion lists to kill wasted spend on tyre-kickers.
Creative & Landing Pages
High-converting ads don't sell properties—they qualify intent. We build location-specific ad variants ('2-bed semi-detached, Clifton Avenue') and custom landing pages that funnel enquiries without portal friction. Every ad points to your asset, not Rightmove.
Launch & Weekly Optimisation
Campaigns go live with real-time bid adjustments, A/B testing on ad copy and creative, and audience refinement based on early performance. We monitor cost-per-lead daily and kill underperforming keywords within 48 hours. Your budget works from day one.
Growth & Scaling
Once we've found your winning formula (usually weeks 4–8), we scale budget to high-performers and expand to adjacent neighbourhoods or buyer personas. We overlay retargeting to capture repeat searchers and build predictive lead scoring to tell you which enquiries convert fastest.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bristol real estate brand
The median real estate client after 6 months
A step-by-step audit tool to identify where your ad budget is leaking and which high-intent keywords you're missing. Includes cost-per-lead benchmarks, audience setup templates, and a 12-week roadmap.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results?
First qualified leads arrive within 2–3 weeks. Meaningful cost-per-lead optimisation takes 4–6 weeks. Full strategy maturity (plateau at lowest CPL, scaling phase) is weeks 8–12. We don't promise overnight miracles—we deliver compound improvement.
What if we're already spending on ads and seeing no return?
That's exactly our starting point. We audit your existing spend, identify keyword and audience waste, and reallocate budget to high-intent queries. Most agencies we inherit have 40–60% budget leakage. We plug those holes first.
Do you manage the ad spend, or do we?
We manage it end-to-end: strategy, creative, bid management, daily optimisation, and reporting. We have access to your Google Ads and Meta accounts and handle everything except final approval on budget increases. You stay in control; we handle the heavy lifting.
What's the minimum monthly ad spend to make this work?
For real estate in Bristol, we recommend £800–£1,200/month minimum across Google and social to gather meaningful data and optimisation signals. Below that, testing is slow. Most of our clients spend £1,500–£3,500/month depending on portfolio size and geographic scope.
How does this work alongside our Rightmove and Zoopla listings?
Perfectly. Our paid ads drive people *before* they reach portals—we own the discovery moment. Your portal listings are the final step. We send qualified, intent-rich traffic to your landing pages, then nurture them. Portals are still your publishing platform; we're your demand engine.
FREE · NO COMMITMENT · 48HR TURNAROUND