Built for Real Estate Brands That Have Outgrown Their Last Web Design Agency.
68,000 SMBs compete in Birmingham. Real estate firms lose deals to weak online presence. Omakaase builds sites that convert.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Birmingham real estate is a different game.
We’ve run Web Design here. We know what it takes.
Your website ranks below Rightmove. Here's how to change that.
Birmingham's real estate market is dominated by national property portals—Rightmove, Zoopla, and Glassdoor—which capture 74% of initial property searches. Local agents lack organic visibility and rely on paid ads, pushing customer acquisition costs above £180 per lead. Your website isn't just a brochure; it's your only owned channel to capture local intent and build repeat business. Agencies that rank for location-based searches ("properties in Digbeth," "buy homes in Brindleyplace") see 3–5x higher lead conversion.
The 3 places Birmingham real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Site received 420 monthly visitors but only 4–6 qualified leads. Competitors (larger chains with portfolio budgets) dominated Google for location searches. Agency spent £3,800/month on paid ads to stay visible, with poor ROI. No mobile optimization; visitors bounced immediately.
Created 8 neighbourhood landing pages (Digbeth, Brindleyplace, Edgbaston, etc.) with local market insights, school ratings, and lifestyle content to capture long-tail intent.
— James M.
Director
Read the full case study →BEFORE → AFTER
Monthly qualified leads · BEFORE
5 leads
Monthly qualified leads · AFTER
28 leads
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll see 35–50% more qualified leads from local organic searches, 22–28% contact-to-viewing conversion rates (vs. 8–12% industry baseline), and lead costs drop to £85–£110 from £200+. Your site becomes your sales engine, not just a digital brochure.
Audit & Local Intent Mapping
We analyse your current site, competitor landscapes in Digbeth/Brindleyplace, and the keywords your ideal clients search for. We identify high-intent location queries ("sell house fast in Birmingham," "luxury flats Brindleyplace") you're currently missing.
Location-First Architecture & UX
We rebuild your site with location as the foundation: dedicated neighbourhood landing pages, agent profile pages with social proof, local market reports, and mobile-optimized property galleries. Every page targets local intent and builds trust with Birmingham buyers/sellers.
Conversion Optimization & Lead Capture
We design high-converting contact forms, add live chat for instant inquiries, integrate lead routing so agents get alerts in real-time, and implement exit-intent CTAs to capture abandoning visitors. Every element is tested and optimized for action.
Local SEO & Content Foundation
We implement schema markup for properties, set up Google Business Profile optimization, create neighbourhood content (market reports, school ratings, lifestyle guides), and build internal linking structure. This signals local authority to Google and captures long-tail searches.
Launch, Training & Growth Roadmap
We deploy the site, train your team on lead management and content updates, and hand over a 90-day growth plan (keyword monitoring, content calendar, paid search strategy). We're available for ongoing optimization.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham real estate brand
The median real estate client after 6 months
Download a free checklist used by top-performing Birmingham agencies to identify conversion leaks, local SEO gaps, and mobile friction. Understand where your site compares to industry benchmarks—and what's costing you leads.
Median result across 12 real estate Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
“Our old site was converting at 1.2%. The new one converts at 3.8% on the same traffic. The ROI paid for itself in the first month. I wish I'd done this two years ago.”
Dan H.
Founder · SaaS, $3M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see leads from organic search?
Most clients see first organic leads within 4–6 weeks, as neighbourhood pages and foundational content begin ranking. By week 12, local SEO typically contributes 60–70% of monthly leads. SEO isn't instant, but it's predictable—and it compounds. Paid ads stop the moment you stop spending; organic search builds your asset.
Will you help us manage Google Ads or social media?
Our core service is web design and local SEO strategy. However, we work closely with your paid media team (or recommend partners) to ensure the website and ads work together. A great site amplifies any ad spend; a weak site burns budget regardless of channel. We focus on the foundation.
What if we already have a website? Do we start over?
Not always. If your current site has strong technical foundation and decent traffic, we often audit, optimize, and layer new local content and conversion tools on top. Full rebuilds are recommended if your site is 4+ years old, has poor mobile experience, or isn't ranking for any local keywords. We'll advise in the audit phase.
How much does this cost, and what's the commitment?
Web design projects typically range £6,500–£14,000 depending on scope (pages, features, integrations). Most real estate clients also invest in ongoing SEO and content support (£800–£1,800/month) to maintain momentum. We work on project + retainer basis. ROI usually pays back the initial investment in 2–4 months via lead volume and CAC savings.
Will you help us train our team to manage the site after launch?
Yes. We include 2–3 training sessions on lead management, updating listings, adding content, and using analytics. We also provide a 90-day growth roadmap and stay available for questions. Many clients then engage us for ongoing optimization; others go it alone. Your choice.
FREE · NO COMMITMENT · 48HR TURNAROUND
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