Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Edinburgh real estate agents spend £2,600 monthly on ads that blend into Rightmove noise. We redirect that spend to buyers actively searching for your properties.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Edinburgh real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget competes with property portals. It shouldn't.
Edinburgh's real estate market is saturated with national property portals that dominate local search, leaving independent agents and boutique firms invisible to high-intent buyers. Most Edinburgh real estate businesses treat paid advertising as a cost centre rather than a precision tool—resulting in wasted budget on broad audiences and competitors bidding against each other. The real estate buyers in your city use Google and social media to shortlist properties before they ever reach Rightmove; agencies that don't own that discovery moment lose deals to competitors. Location-based paid strategies that combine search intent data with property attributes unlock qualified leads at a fraction of traditional spend.
The 3 places Edinburgh real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite strong brand reputation, the agency was losing market share to larger chains that dominated Google and social ads. Their paid budget was fragmented across multiple portals with no clear ROI tracking. Monthly paid spend was £3,200, but leadership couldn't justify it because lead quality was poor and conversion rates were invisible.
Consolidated paid activity into Google Search (location + intent keywords for each neighbourhood) and Facebook Lookalike audiences built from past buyer data.
— Sarah M.
Director, Independent Edinburgh Agency
Read the full case study →BEFORE → AFTER
Monthly Cost Per Qualified Lead · BEFORE
£118
Monthly Cost Per Qualified Lead · AFTER
£68
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 8–12 weeks, most Edinburgh real estate partners see a 35–55% reduction in cost per lead, a 2–3x increase in qualified buyer inquiries, and clear visibility into which paid channels and neighbourhoods are driving pipeline value. Your £2,600 monthly budget now works like £4,000–£5,000 in terms of qualified outcomes.
Audit Your Market Position
We conduct a forensic review of your current paid spend, competitor bidding patterns, and property keyword performance across Edinburgh's key districts (Old Town, New Town, Leith, Morningside). This includes analysing which buyer intent keywords you're missing and where your budget is leaking to competitors or irrelevant traffic.
Build Intent-Focused Strategy
We map your property portfolio to high-intent buyer journeys in Edinburgh: first-time buyers searching 'New Town flats', investors hunting 'buy-to-let Leith', downsizers looking 'retirement properties Edinburgh'. We segment your audience by geography, buyer type, and price range, then design paid campaigns that intercept buyers at the moment they're searching for your exact offering.
Deploy & Optimise Campaigns
We launch Google Search and Social campaigns with location-based keywords, property-specific ad copy, and dynamic creative that speaks to Edinburgh neighbourhoods. Real estate buyers respond to neighbourhood storytelling ('Stunning Georgian townhouse with Pentland views') not generic property listings. We configure conversion tracking so every inquiry is tagged to its paid source.
Monitor & Report Weekly
Every Friday, you receive a real-time dashboard showing cost per lead, conversion rate, quality of leads by source, and budget spend vs. pipeline value. We flag underperforming keywords and audiences within 48 hours so budget moves to winners, not losers.
Scale Winning Channels
Once we identify which neighbourhoods, buyer personas, and ad creative drive qualified leads at the lowest cost, we allocate more budget to those winners and test adjacent audiences (lookalikes, seasonal buyers, investor segments). Your cost per lead drops; your pipeline quality rises.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh real estate brand
The median real estate client after 6 months
A data-backed guide showing you exactly how to cut through portal noise, stop wasting budget on competitor bidding wars, and generate qualified buyer and investor leads at Edinburgh's actual market rates.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results? Can you guarantee leads within 30 days?
Most Edinburgh agencies see the first qualified inquiries within 2–3 weeks, though the first 30 days is primarily optimisation and learning. We don't guarantee leads (no ethical agency can), but we do guarantee daily optimisation and transparent reporting. By week 4, you'll see clear patterns in which channels, keywords, and audiences are driving quality inquiries. By week 8–12, we've typically reduced your cost-per-lead by 30–45% and increased lead quality by 2–3x.
What's the minimum monthly budget you'll accept?
We work with agencies spending £1,200–£7,500+ monthly on paid. Our retainer model typically starts at £1,500/month (paid ad management + weekly reporting) and scales based on your total paid spend and portfolio complexity. If your budget is below £1,200, we'll recommend starting with Google Search only and revisiting social/LinkedIn after the first quarter.
Will you manage multiple property portals (Rightmove, Zoopla, etc.), or just Google and Facebook?
We manage Google Ads, Facebook/Instagram, and LinkedIn—the channels where buyer intent lives. Portal advertising (Rightmove premium, Zoopla featured) is a separate conversation and typically underperforms for independent agents compared to owned-channel paid strategies. However, if your portfolio is large, we can advise on portal spend optimisation alongside our core channels.
How do you measure success? What KPIs should I care about?
The only KPI that matters is qualified leads at a sustainable cost. We track: (1) Cost Per Lead (CPL)—your benchmark vs. Edinburgh average; (2) Lead Quality Score—does the inquiry convert to viewings?; (3) Conversion Rate—inquiry to viewing to sales; (4) Return on Ad Spend (ROAS)—attributed revenue ÷ ad spend. You'll see these live on your weekly dashboard.
What if my property portfolio is seasonal (e.g., high-value sales in summer, slow winter)?
Edinburgh's real estate market is indeed seasonal. We build flexibility into your campaigns: higher budgets during peak season (April–September), lower budgets off-season, and year-round nurture campaigns to stay top-of-mind. Seasonal adjustments are factored into your first-quarter strategy and refined quarterly based on your sales data.
FREE · NO COMMITMENT · 48HR TURNAROUND