Built for Real Estate Brands That Have Outgrown Their Last SEO Agency.
Property portals dominate local search. Your website doesn't rank. We fix that—with proven SEO built for Edinburgh's competitive market.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Edinburgh real estate is a different game.
We’ve run SEO here. We know what it takes.
Edinburgh real estate agents losing deals to search invisibility
Edinburgh's real estate market is fragmented across Rightmove, Zoopla, and local portals—but savvy buyers search by neighbourhood and agent. Location-based keywords like 'New Town properties' and 'Leith flats' have low competition yet high intent. Most Edinburgh agents ignore organic search entirely, relying on portal listings. This gap is your opportunity: rank for hyper-local searches, capture off-portal demand, and own your neighbourhood online.
The 3 places Edinburgh real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked page 4–5 for 'Edinburgh lettings' and 'flats to rent New Town'. 70% of enquiries came from Rightmove portal; organic contributed only 3 leads/month. No content strategy, weak social presence.
Built 8 neighbourhood pillar pages (New Town, Stockbridge, Morningside, Leith, Bruntsfield, Southside, West End, Haymarket) targeting 'best flats to rent in [area]' with buyer journey content
— Sarah M.
Managing Director, New Town Lettings
Read the full case study →BEFORE → AFTER
Monthly Organic Enquiries · BEFORE
3
Monthly Organic Enquiries · AFTER
7.7
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you rank on page 1 for 15–25 location-based keywords, capturing buyer intent before they hit Rightmove. Organic enquiries grow 120–180%, with higher quality leads—ready-to-move buyers, not browsers.
Audit Your SEO Baseline
We crawl your site, analyse your current rankings across Edinburgh postcodes and property types, and identify gaps versus top competitors. You'll see exactly where you rank for 'flats Leith', 'New Town properties', 'Edinburgh letting agents'—and why you're losing to them.
Build Location + Intent Architecture
We design a content framework targeting Edinburgh's six key neighbourhoods (Old Town, New Town, Leith, Morningside, Bruntsfield, Stockbridge) and buyer intent stages. Each pillar page ranks for 'best flats in [area]', buyer guides, and agent bios—all written to convert, not just rank.
Optimise On-Page + Technical SEO
We rewrite title tags, meta descriptions, and H1s to match Edinburgh buyer search language. Fix crawlability issues, improve page speed, add schema markup for local business and property listings. Your site becomes intelligible to Google's ranking algorithm.
Earn Authority Through Link Building
We secure contextual backlinks from Edinburgh property guides, neighbourhood blogs, and local directories. Each link signals to Google that you're a trusted local authority. We avoid spammy tactics—every link is earned and relevant.
Amplify via Content + Social Proof
We publish neighbourhood guides, property trend reports, and client success stories that earn natural shares and citations. Social signals reinforce your organic rankings and build buyer confidence. You become the visible expert in your market.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh real estate brand
The median real estate client after 6 months
Discover exactly why you're invisible on Google and what it's costing you. This audit analyses your current SEO, compares you to top competitors, and reveals the 3 quickest wins to reach page 1 in your neighbourhood.
Median result across 12 real estate SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results?
First ranking improvements: 6–8 weeks. Meaningful enquiry lift: 4–6 months. Most agencies see ROI by month 3 if they maintain consistency. We track progress weekly, so you'll see progress before you feel it in the pipeline.
Will this work alongside our Rightmove and Zoopla listings?
Absolutely. Portals are your product catalog; organic search is your brand voice. They work best together. Buyers often compare agents across portals—but they choose based on the agent's website reputation and reviews. SEO strengthens both.
What if we're in a competitive neighbourhood like New Town? Is SEO worth it?
Yes—especially in competitive areas. New Town has higher buyer intent and higher transaction values. Less competition ranks for location-specific keywords ('period flats New Town', 'New Town selling agents') than for generic terms. You'll own your niche faster.
How much does this cost?
SEO retainers in Edinburgh real estate range from £1,200–£3,500/month depending on scope (1–3 neighbourhoods, content cadence, link-building intensity). We offer no setup fees—you pay for results. Most agencies recoup the investment within 3–4 months of ranking gains.
Do you guarantee rank 1?
No ethical SEO agency guarantees rankings—Google controls that. We guarantee effort, transparency, and a clear plan. In 6 months, you'll rank page 1 for 8–15 of your target keywords. That's our track record; we deliver it consistently.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Edinburgh real estate market diagnostic.
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