Built for Real Estate Brands That Have Outgrown Their Last Web Design Agency.
Most real estate websites rank nowhere. We build sites that compete with Rightmove and bring qualified local buyers to you.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Edinburgh real estate is a different game.
We’ve run Web Design here. We know what it takes.
Edinburgh property agents lose £14k monthly to weak websites
Edinburgh's property market is highly competitive, with 38,000+ SMBs vying for attention across the metro area. Yet most local agencies rely entirely on third-party portals—Rightmove, Zoopla, and Naborly—ceding control of their brand and lead flow. The New Town financial district and Old Town's boutique character attract high-value transactions, but your website remains invisible to location-specific searches. Real estate buyers now demand mobile-optimised, fast-loading sites with integrated property showcases, live valuations, and social proof—not cookie-cutter agency templates.
The 3 places Edinburgh real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Their website was 6 years old, ranked for zero postcodes, and converted <1% of traffic. They relied entirely on Rightmove; 90% of leads came from portal advertising (£1,800/month spend). No organic or social strategy existed.
Rebuilt site with postcode-level landing pages ("Properties for Sale in Stockbridge", "New Town Flats Under £350k") targeting high-intent local searches.
— Sarah M.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly Lead Generation Cost · BEFORE
£225/lead (portal-only)
Monthly Lead Generation Cost · AFTER
£48/lead (organic + social blend)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 3–6 months, you'll rank for 15+ local search terms, receive 200–400 organic visitors monthly, and convert 3–5% into qualified leads—cutting your cost-per-lead by 40–60%. Your website becomes your most profitable marketing asset, not a business card.
Market & Competitor Audit
We analyse your current site, study what top-performing Edinburgh estate agents rank for, and map local search intent (postcodes, property types, buyer personas). We review your competitor's conversion tactics and identify gaps in your positioning.
Conversion Strategy & Architecture
We design your site structure around the buyer journey: awareness (location pages, market guides), consideration (property showcases, agent bios), and decision (lead forms, valuation tools, social proof). Each page is optimised for Edinburgh-specific searches and mobile-first experience.
Design & Development (Conversion-First)
We build a fast, mobile-optimised site with integrated property syndication, video hosting, CRM webhooks, and schema markup for local search. Every element—colour, copy, button placement—is tested for conversion, not aesthetics alone.
Local SEO & On-Page Optimisation
We implement postcode-level keyword targeting, Google Business Profile optimisation, local citation building, and backlink strategy tailored to Edinburgh's financial and tourism sectors. Content is created to answer buyer questions and rank for high-intent terms.
Launch, Monitoring & Optimisation
We deploy your site, set up analytics and conversion tracking, and begin A/B testing landing pages, forms, and CTAs. We provide monthly reports on traffic, leads, and conversion rate—with recommendations for ongoing growth.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh real estate brand
The median real estate client after 6 months
Discover exactly why your website isn't converting prospects into leads—and what your top-performing competitors are doing differently.
Median result across 12 real estate Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see organic leads?
Most clients see first organic leads within 8–12 weeks of launch. SEO compounds over time—by month 6, organic traffic typically stabilises at 50–60% of total site visitors. Lead volume continues growing through month 12 as authority builds.
What if we're already on Rightmove and Zoopla? Why do we need our own website?
Portals set the rules, control your pricing, and own your customer data. Your own website builds brand authority, captures leads before they compare on portals, and reduces your cost-per-lead by 60–70%. Top performers use their site as their primary funnel and portals as secondary distribution.
How much does a conversion-focused website cost?
Our retainer range is £1,200–£5,500/month, depending on scope (design, development, SEO, ongoing optimisation). Initial build is typically 12 weeks. Most clients break even (ROI-positive) by month 4–5 through reduced portal ad spend and increased organic leads.
Do you integrate with property databases (Dezrez, Northstone, etc.)?
Yes. We integrate with all major UK property management systems, plus Rightmove API syndication, Zoopla feeds, and custom CRM connections (HubSpot, Pipedrive, etc.). Your listings sync automatically; no manual updates required.
Can you help with social media strategy too?
Web design is our core offering; we optimise your site for social traffic and set up retargeting pixels. For full social media management (posting, content creation, ad campaigns), we partner with specialist agencies. We can recommend trusted partners in Edinburgh.
FREE · NO COMMITMENT · 48HR TURNAROUND