Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
Property portals dominate search. But they don't build community. We do—and it converts.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Edinburgh real estate is a different game.
We’ve run Social Media here. We know what it takes.
38,000 Edinburgh agents competing. Your social media isn't.
Edinburgh's real estate market is fragmented across portals like Rightmove and Zoopla, leaving agents invisible on the channels where buyers and sellers actually spend time. Social media remains the weakest link in most Edinburgh property strategies—inconsistent posting, low engagement, and zero conversion infrastructure. Yet the market is primed: finance and tech sectors nearby, strong tourism interest in Old Town properties, and New Town investment demand all rely on trust-first narratives that social delivers naturally. Agencies spending £2,600/month on digital marketing typically allocate less than 15% to social—and almost none to community-building content that actually moves deals.
The 3 places Edinburgh real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Zero social presence. Tenant inquiries came through portals only. No community engagement. High tenant churn because no ongoing relationship-building post-lease.
Built Instagram and TikTok presence focused on neighbourhood lifestyle content (local cafes, transport links, community events), not just property specs.
— Sarah M.
Operations Manager, Edinburgh Lettings
Read the full case study →BEFORE → AFTER
Monthly social-sourced leads · BEFORE
0
Monthly social-sourced leads · AFTER
14
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a consistent, high-engagement social presence that generates 8–15 qualified property inquiries per month, builds brand authority in your target Edinburgh neighbourhoods, and gives you ownership of your audience—no portal dependency.
Audit your social footprint
We analyse your current presence across Instagram, LinkedIn, TikTok, and Facebook. We benchmark your engagement, follower quality, and conversion pathways against Edinburgh market leaders. We identify which neighbourhoods, property types, and audience segments are underserved in your content.
Build content & conversion strategy
We design a 90-day content calendar anchored around Edinburgh's seasons, market cycles, and your ideal buyer/seller personas. We establish conversion pathways: property tours → email nurture → inquiry forms. We map content types (tours, neighbourhood guides, market insights, client stories) to each platform's algorithm and your audience behaviour.
Create and deploy content
Our team produces photography, video, carousel posts, and captions—all optimized for Edinburgh's market. We schedule and publish across all platforms. We establish community management protocols: responding to comments within 2 hours, building genuine relationships with followers, and flagging hot leads.
Optimize and amplify
We monitor performance weekly. We identify top-performing content (property types, neighbourhoods, posting times, messaging angles). We test paid amplification (modest budgets, high ROI focus) to expand reach. We refine audience targeting based on inquiry source and quality.
Scale what works
After 3–4 months of learning, we systemize the high-performing playbook. We scale content production, deepen paid strategies, and explore partnerships with local influencers, lifestyle brands, and complementary services (mortgage brokers, surveyors, removals). You now own an asset—a responsive, trust-built audience that generates consistent qualified leads.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh real estate brand
The median real estate client after 6 months
Get the exact content calendar, posting schedule, and conversion framework we use to generate 8–15 qualified leads per month for Edinburgh agents.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
We're already on Instagram. Why do we need your help?
Most agents post occasionally without strategy, conversion infrastructure, or audience growth intent. You're broadcasting, not building community. We turn Instagram (and LinkedIn, TikTok) into a consistent lead-generation channel with a content calendar, conversion pathways, and systematic optimization. We also likely identify untapped platforms—LinkedIn for investor inquiries, TikTok for first-time buyers—where you have zero competition.
How long before we see results?
First inquiries typically come in weeks 6–8. By month 3, you'll see consistent monthly volume (3–8 leads). By month 6, you'll be at full velocity (8–15+ leads/month depending on your market segment). We track everything and show you progress weekly.
What if we don't have video or photography?
We handle that. Our team produces professional property tours, neighbourhood content, and branded assets. You provide access to properties and basic brand direction; we create finished content ready to publish. Most clients start with phone-quality content and upgrade as results prove ROI.
Do you manage our social accounts, or do we?
We manage everything: content creation, posting, community management, paid optimization, and reporting. You stay in the loop with weekly dashboards and monthly calls. Many clients gradually take over posting or team-building as systems mature. Flexibility is built in.
How much of our £2,600 monthly budget should go to social?
For most Edinburgh agents, we recommend 35–50% ($910–$1,300/month). This includes our service, content production, and paid amplification. The remaining budget goes to other channels (SEO, email, possibly paid search). If you're currently spending £2,600 with poor real estate-specific results, reallocating to social typically improves lead quality and cost-per-acquisition significantly.
FREE · NO COMMITMENT · 48HR TURNAROUND