Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
42,000 SMBs in Glasgow spend £2,100/month on digital ads. Most see poor returns. Your property business doesn't have to be one of them.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Glasgow real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget isn't working as hard as it should.
Glasgow's real estate market is dominated by property portals—Rightmove, Zoopla, and SpareRoom—making organic visibility nearly impossible without strategy. Your competitors are bidding against each other on the same generic keywords, inflating cost-per-lead across Google Ads and Facebook. The businesses winning are those running location-specific paid campaigns targeting Merchant City and West End buyers with intent-driven messaging, not spray-and-pray visibility plays.
The 3 places Glasgow real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending £2,800/month on Google Ads and Facebook but getting 6–8 enquiries per month at £350–£470 each. Competitors seemed to own local search. No tracking of which ads led to actual viewings or sales.
Restructured Google Ads into 12 intent-based campaigns by property type (flats, townhouses, new builds) and postcode cluster (G1, G3, G5).
— Sarah M.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
6–8 leads
Monthly Qualified Leads · AFTER
11–14 leads
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll have cleaned-up campaigns running on your best-performing channels with qualified leads arriving consistently. Most clients see 35–50% reduction in cost per enquiry and 2–3x improvement in overall ROAS within the first quarter.
Audit & Strategy
We analyse your current paid campaigns, property listings, and competitor spend across Google Ads and Facebook. We map your buyer journey for Glasgow postcodes and identify where budget is leaking. This audit reveals your specific inefficiencies—whether it's keyword choice, landing page mismatch, or audience targeting.
Campaign Restructure
We rebuild your Google Ads and Facebook campaigns with intent-based keyword groups, location-specific bid strategies, and dynamic creative for different property types. We set up conversion tracking to measure actual enquiries and viewings, not just clicks. Every pound is allocated to high-intent searches and warm audiences.
Landing Page Optimisation
Generic landing pages kill conversion. We create property-specific and location-specific landing pages for Merchant City, West End, and other key Glasgow districts. Each page matches your ad copy, loads fast, and has a single clear action (book viewing, download brochure, or enquiry form).
Audience & Retargeting Setup
We build custom audiences of warm leads (site visitors, past viewers, enquiry-formers) and cold audiences based on income, location, and property interest. We create retargeting sequences across Google Display, Facebook, and Instagram to keep your properties front-of-mind as buyers research.
Monitor, Optimise & Scale
Weekly performance reviews. We track cost per enquiry, conversion rate, and ROAS by campaign. We pause underperformers, increase budgets to winners, and test new creative and messaging. By week 8–12, we've optimised away waste and found your most profitable channels and audiences.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Glasgow real estate brand
The median real estate client after 6 months
Find out exactly where your budget is leaking and what your best competitors are doing. Get a custom 15-page audit report showing your cost per lead vs. industry benchmark, which campaigns are underperforming, and a prioritised 90-day action plan.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does it cost to work with Omakaase?
Our paid marketing retainers range from £1,200 to £4,000 per month, depending on ad spend, campaign complexity, and your goals. We typically recommend starting with a 90-day engagement (about £3,600–£12,000) to prove ROI before scaling. We also offer one-time audits and strategy sessions. Every client gets a transparent proposal with no surprise fees.
How long before I see results?
Most clients see measurable improvements (lower cost per lead, more qualified enquiries) within 3–4 weeks of campaign restructure. However, we recommend a 90-day minimum to fully optimise, test creatives, and scale winning audiences. Real estate cycles are longer than other industries, so patience pays off.
Do you manage my existing campaigns or start from scratch?
We audit your current campaigns first. If they're structured well but underperforming, we optimise them. If they need rebuilding (which is common), we do that. The goal is maximum ROI for every pound you're already spending.
What if I don't have a landing page?
We build property-specific and location-specific landing pages as part of our service. Your ads need to land on a page that matches the promise, or conversion dies. We create them, host them, and optimise them continuously.
How do you measure success? What are realistic targets for my business?
We measure cost per enquiry, enquiry-to-viewing rate, and ultimately sales attributed to paid campaigns. Realistic targets depend on your property type, price point, and market. A boutique West End townhouse agency will have different metrics than a volume new-build developer. We'll benchmark you against peers in your exact segment.
FREE · NO COMMITMENT · 48HR TURNAROUND