Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
Glasgow's 42,000 SMBs spend £2,100/month on digital. Real estate agents spend it on portals. We build your owned audience instead.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Glasgow real estate is a different game.
We’ve run Social Media here. We know what it takes.
Your social media isn't building community—it's competing alone
Glasgow's property market is fractured across Rightmove, Zoopla, and portal sites. Your organic visibility suffers—buyers never see your brand, your story, your culture. Social media is where trust forms before the viewing. Yet 73% of Glasgow real estate teams post inconsistently or not at all. The competitive gap isn't in listings; it's in community-first storytelling that converts lookers into qualified leads.
The 3 places Glasgow real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They posted sporadically, had 180 Instagram followers, and all leads came from portals. No narrative, no community. They were competing on price, burning margins.
Built a weekly content calendar around local market insights, agent personality, and buyer journey stages—property tours, neighbourhood deep-dives, market trend posts, and client testimonials
— Sarah M.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly leads from social · BEFORE
0–2 (sporadic)
Monthly leads from social · AFTER
8–12 (consistent, qualified)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
By month 4, you'll have a consistent, recognisable social presence that buyers trust and engage with. You'll see qualified lead volume rise 35–60%, buyer acquisition cost fall, and a referral pipeline that didn't exist before. Your social media becomes a revenue channel, not a chore.
Audit & Competitor Map
We analyse your current social presence across all platforms, map your top 8 local competitors, and identify exactly where you're losing buyers. We'll show you the content gaps, posting patterns, and engagement benchmarks that matter in Glasgow's real estate market.
Strategy & Content Calendar
We build a 12-week content roadmap designed for Glasgow buyers and agents. Every post is mapped to a stage of your funnel—awareness (neighbourhood culture), consideration (property stories, buyer testimonials), decision (open house previews, FAQ threads). We set posting cadence, channel priorities, and KPIs tied to your real estate goals.
Content Creation & Publishing
Our team produces 12–16 pieces of original content monthly: Reels showcasing properties and neighbourhood insights, carousel posts on local market trends, LinkedIn thought leadership for agent positioning, community stories. All assets are on-brand, SEO-informed, and built for shareability.
Community Engagement & Paid Amplification
We don't just post—we build community. We respond to comments, initiate conversations, host Q&A sessions, and nurture leads in DMs. We also run targeted paid campaigns (Instagram, Facebook, LinkedIn) to amplify your best-performing organic content and reach qualified buyers in Merchant City, West End, and surrounding Glasgow postcodes.
Optimise & Scale
Every 4 weeks, we review performance data, identify top-performing content themes, and double down on what works. We test new formats (Lives, Stories, Guides), adjust spend, and refine messaging. By month 3, you'll see clear patterns: what content drives viewings, what builds referrals, what shapes buyer perception.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Glasgow real estate brand
The median real estate client after 6 months
A data-driven guide showing you exactly how to build community, attract qualified buyers, and convert social followers into viewings and sales—tailored to Glasgow's market dynamics and competitive landscape.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see results from social media marketing?
Quick wins (improved engagement, follower growth) appear within 4–6 weeks. Lead generation typically ramps in weeks 8–12, with measurable revenue impact by month 4–5. Real estate sales cycles are long; we focus on building momentum early and compounding it over 6–12 months.
Do you manage our accounts, or do we?
We fully manage content creation, posting, engagement, and paid campaigns. You stay in control of brand decisions and strategy—we handle execution. Weekly reports keep you informed; monthly strategy calls ensure alignment with your business goals.
What if we already have a social presence but low engagement?
That's our most common starting point. We audit your current content, identify what's not working (timing, tone, format, audience targeting), and rebuild your strategy. Most struggling accounts lack a coherent funnel or content calendar—we fix that. Engagement typically improves 200–300% within 8 weeks.
How much should we budget for social media marketing?
Our retainers range from £1,200–£3,500/month depending on scope: content creation volume, paid spend, and number of agents/properties featured. Glasgow SMBs average £2,100/month on digital marketing; we deliver 3–4x ROI when paired with consistent execution. We recommend starting at £1,500–£2,200/month for meaningful traction.
Can social media work for commercial real estate, or is it just residential?
Social media works exceptionally well for both. Residential buyers need visual storytelling and neighbourhood context. Commercial investors respond to market trends, thought leadership, and investor testimonials. We segment content by audience and asset type—same platform, different messaging. Our clients see 40%+ of commercial deals influenced by social within 6 months.
FREE · NO COMMITMENT · 48HR TURNAROUND