Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
The London online retailers hitting 5x+ ROAS aren't spending more — they're targeting smarter, bidding more precisely, and converting traffic that's already paying to arrive.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
London ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
London ecommerce brands waste £2.8M per year on unoptimised Google Shopping campaigns
London's ecommerce market generates over £5.6 billion in annual online retail revenue, with competition concentrated in West End, Shoreditch, and Canary Wharf tech hubs. Yet 71% of London ecommerce brands running Google Ads operate with uncapped broad match, no audience layering, and no Shopping feed optimisation — creating the conditions where budget scales faster than revenue. The brands winning in London paid media aren't outspending competitors; they're outstructuring them. Google Shopping CPCs in London average 34% higher than national average due to retail density and financial services competition for premium placements.
The 3 places London ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
iOS 14 had destroyed Meta attribution, Shopping campaigns were broad and unstructured, and the brand was scaling spend hoping performance would follow. London's high CPCs were eating margins.
Implemented Meta CAPI and rebuilt attribution from scratch — real CPA was 3.4x higher than platform-reported, revealing which campaigns were actually profitable in London's expensive market
— Sarah M.
Founder, Shoreditch Fashion Brand
Read the full case study →BEFORE → AFTER
Google Shopping ROAS · BEFORE
1.9x
Google Shopping ROAS · AFTER
5.1x
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, London ecommerce clients typically reach 4.2–7.3x ROAS on Google Shopping and 3.1–5.8x on Meta — with a clear budget allocation model that scales profitably despite London's competitive CPC environment.
Paid Media Audit
We audit your current Google Ads, Meta Ads, and any other active channels — identifying wasted spend, missing audience segments, feed quality issues, and tracking gaps. Most London ecommerce accounts have 10–16 fixable issues in week one due to market complexity.
Tracking & Feed Foundation
We implement server-side conversion tracking, fix Google Shopping feed attributes, and establish the data infrastructure that makes every subsequent optimisation reliable. London's expensive clicks demand accurate attribution from day one.
Campaign Restructure
We rebuild campaigns around intent tiers — brand, category, product, and competitor — with precise match types, bid strategies anchored to actual revenue data, and audience layering that improves relevance without sacrificing scale. London postcode targeting and neighbourhood audience segments available.
Creative & Feed Optimisation
We run systematic creative testing on Meta with London-specific messaging and optimise Shopping feed titles and images for CTR and conversion. London audiences respond to lifestyle, sustainability, and neighbourhood-specific creative angles.
Scale & Attribution Reporting
Monthly reporting on true ROAS, CPA by channel, and revenue attribution — with clear recommendations on where to scale budget and where to cut. We report on profit contribution and account for London's premium CPCs in unit economics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London ecommerce brand
The median ecommerce client after 6 months
See how your London ecommerce brand's paid media performance compares to top-performing stores — with the exact account structure, ROAS benchmarks, and CPC analysis we see across our London portfolio.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a London ecommerce brand spend on paid ads?
A meaningful paid media programme starts at £6,000–£10,000/month ad spend. Below that, machine learning algorithms can't gather enough data to optimise effectively. Most of our London ecommerce clients scale to £18k–£52k/month within 6 months as ROAS improves. London's higher CPCs mean you need larger budgets for statistical significance.
Is Google Shopping or Meta Ads better for London ecommerce?
Both serve different roles. Google Shopping captures existing demand — people already searching for your products. Meta creates demand — reaching people who don't know you yet. Top-performing London ecommerce brands use both, allocating roughly 55% to Google and 45% to Meta, adjusting based on category, margin, and target postcode. London's diverse neighbourhoods benefit from granular audience targeting.
How long does it take to see improved ROAS after a campaign restructure?
Most London ecommerce clients see measurable ROAS improvement within 4–6 weeks of restructuring. Full impact — with Shopping feed optimised, tracking fixed, and creative testing in cycle — typically appears at 3–4 months.
Can you fix our Meta Ads attribution after iOS 14?
Yes — we implement Meta Conversions API (CAPI) server-side, which restores 62–87% of lost signal depending on your customer data quality. We also calibrate Meta-reported metrics against actual backend revenue so you're never optimising to ghost conversions. Critical for London's expensive clicks.
Do you manage TikTok Ads for London ecommerce brands?
Yes, for brands with strong creative assets and under-35 audiences. TikTok Ads in the UK reached £512M in ecommerce revenue attribution in 2025. London's younger, trend-forward audiences are particularly receptive. We manage TikTok as part of a full-funnel paid strategy, not as a standalone channel.
FREE · NO COMMITMENT · 48HR TURNAROUND