Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
75,000 SMBs spend £2,800 monthly on ads. Most see poor ROAS. We fix that with data-first paid strategy.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Manchester ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Manchester ecommerce: your paid budget is leaking profit.
Manchester's retail and tech sectors drive fierce competition for paid ad space. Most ecommerce businesses here rely on Meta and Google Shopping but lack the optimisation to compete. Cart abandonment runs high—often 70%+—and retargeting strategies are rare or broken. The result: budget waste at scale. The opportunity: SMBs who optimise early capture outsized ROAS and market share.
The 3 places Manchester ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Shopping ROAS was 1.8:1. Meta ads had high CTR but low conversion. Cart abandonment sat at 72%. No retargeting strategy in place. Management couldn't explain why budget wasn't converting.
Rebuilt product feed with enhanced titles, descriptions, and custom labels; implemented bid strategy by margin tier (high-margin items bid higher).
— Sarah T.
Ecommerce Manager
Read the full case study →BEFORE → AFTER
Monthly Ad Revenue · BEFORE
£5,760 (from £3,200 spend)
Monthly Ad Revenue · AFTER
£13,440 (from same £3,200 spend)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 12 weeks, your paid campaigns move from cost centres to profit engines. You'll see 40–60% ROAS improvement, lower CPA, and a predictable system for growth that scales with your budget.
Audit & Blueprint
We review your current Google Shopping, Meta, and any retargeting setup. We map your product feed, audience structure, and conversion tracking. Within Manchester's competitive landscape, we identify quick wins and structural gaps specific to your category (retail, tech, media, etc.).
Strategy & Segmentation
We design a channel strategy (Google Shopping, Meta, retargeting mix) tailored to your ROAS target and budget. We build audience segments by buyer intent, geography, and product category—critical in Manchester's multi-district market.
Setup & Optimisation
We configure or fix your product feed, implement proper conversion tracking, and launch optimised campaigns across channels. Retargeting pixels and audience lists are deployed. All campaigns are tied to clear KPIs (ROAS, CPA, ACOS).
Test & Iterate
We run A/B tests on creative, audiences, and bidding strategies. Weekly reviews identify winners and losers. We pause underperformers and reinvest budget into high-ROAS channels. Ad spend becomes predictable.
Scale & Monitor
Once ROAS stabilises, we scale winning creative and audiences while maintaining efficiency. Monthly deep-dives ensure your paid engine stays ahead of Manchester's rising competition. You own full visibility into spend and return.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester ecommerce brand
The median ecommerce client after 6 months
A free, one-off audit of your Google Shopping, Meta, and retargeting setup. We'll identify where your budget is leaking and show you the 3–5 quick wins worth £400–£2,000/month in recovered profit. No pitch. Just data.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does Omakaase paid marketing management cost?
We work on retainers from £1,800–£5,500/month depending on complexity, channels, and your ad spend. Most Manchester SMBs start at £2,400/month. We also offer project-based audits (£800–£2,000) if you want to explore before committing. We're transparent: your retainer covers strategy, setup, weekly optimisation, testing, and reporting. No hidden fees.
How long before I see results?
Quick wins (feed fixes, audience fixes, retargeting setup) often show within 2–3 weeks. Significant ROAS improvement typically comes within 8–12 weeks. Some clients see 20–30% ROAS lift within the first month if the issues are obvious (which they often are). We don't promise overnight miracles, but we do move fast.
Do you manage both Google Shopping and Meta, or just one?
We manage both—and the mix between them. Most ecommerce businesses benefit from a blended strategy: Google Shopping for high-intent, commercial traffic; Meta for retargeting and brand-aware audiences. We also layer in YouTube Shopping and display retargeting if your budget allows. The key is balance and attribution across channels.
What if my product feed is a mess or my conversion tracking doesn't work?
That's often where we start. A broken feed or poor tracking is a common reason ROAS is low. We fix both as part of the setup phase. Feed cleanup typically takes 1–2 weeks (we'll audit it first). Conversion tracking setup usually takes a few days. These fixes alone often deliver 20–40% ROAS improvement.
Will you handle retargeting and cart abandonment recovery?
Yes. Retargeting is often the highest-ROI channel we activate. We set up pixel-based audiences, dynamic retargeting campaigns, and (where appropriate) email workflows to recover abandoned carts. Most clients see 15–35% recovery rates, which is material revenue. It's a core part of our strategy.
FREE · NO COMMITMENT · 48HR TURNAROUND